北京鳳凰城中國北京

規模：250,000 平方米

設計范圍：總體規劃及建筑設計

業主：華潤置地

項目狀態：2012 年建成開業

Area: 250,000 m2

Scope: Master Plan and Architectural Design

Client: CR Land

Status: Built, Opened 2012

坐落于北京三元橋東北角黃金地段的華潤鳳凰城是一個更大規模綜合體開發項目的商業及辦公部分。這里毗鄰東三環主干道和京順路，是機場高速起點處，地理位置十分便捷。西側地塊由三座辦公大樓和兩座酒店組成，最西側的100米高樓是本項目的地標建筑，體現出整個開發項目的雄心壯志。

東側地塊包含一座三層高裙樓、兩座16層高寫字樓及一座酒店式公寓。裙樓的頂層有橙天嘉禾影城、美食廣場和特色餐廳。零售區域聚焦于附近的居民區，把蓬勃向上的年輕消費者視為主要客戶，將經營目標放在關注時尚和創新生活方式的消費群體所需的產品和服務上。相對于零售裙樓明快活潑的建筑風格，寫字樓的造型更為正式嚴謹。建筑師仍然整體利用了當代建筑語言和細節處理，及一致的景觀園林設計，營造出一個氣氛統一的園區環境。本項目通過采用玻璃框罩及雙層玻璃表皮，結合了節能設計策略，從而營造了一個既具有玻璃輕盈現代的外觀，又具備高水平保溫隔熱效能的項目。

Prominently located in Beijing, Phoenix city is a retail and business center built into a larger development.A 100-meter tall tower anchors the project and symbolizes its ambitions.On the east parcel, a three-level podium shares the site with two 16-story office towers and an apartment tower.The podium’s top floor houses a multiplex cinema and food court.The retail featuretrendy lifestyle products targeting young, upwardly-mobile consumers from the surrounding residential community.While the retail building is playful in character and the office buildings are corporate-formal, the design strives for a campus feel, linked by the contemporary language and detail of the architecture, and unified by the landscape design.Energy-smartstrategies are used through shadow boxes,or a double-layered glazed skin, to create the look of glass with high levels of insulation and thermal protection.