當旅展沖上“云”霄

楊濟森 葛菁

導語：眼下，全球旅游業的“冰封期”還未消散，為了讓會議展覽盡快重啟，讓業務得以延續，MICE活動不得不將線下活動搬到線上。除了“云會議”被全球廣泛應用之外，越來越多的“線上展會”也出現在了MICE活動中，成為了非常時期的“非常手段”。

疫情催化了MICE活動的線上之路，越來越多的旅游類展會被“搬”到了線上，…盡管很多企業早有涉及，但此前大多只是配合線下展的“小試牛刀”，真刀真槍的辦起來今年還是頭一次。如何在實際操作中打破傳統線下模式的時間和空間限制，為參會者開拓更廣闊發展空間？如何利用數字化將線下會議與線上展覽相融？如何提升展會體驗，實現線上盈利？值得業內探討。

When the travel exhibition rushes to the "cloud" sky

——Explore the attempts and challenges of online travel exhibitionsexhibition classes under the epidemic situation

Introduction： Right now， the "frozen period" of the global tourism industry has not dissipated. In order to restart the conference and exhibition as soon as possible and continue the business， MICE organizers have to move offline activities to online. In addition to the "cloud conference" being widely used around the world， more and more "online exhibitions" have also appeared in the industry and become "the unusual means" in extraordinary times.

The epidemic has catalyzed the online path of MICE activities， and more and more travel exhibitions have been "moved" to the online... Although many companies have been involved in this regard for a long time， most of them have only been dipping the surface， and online formats were only to cooperate with offline exhibitions. It is the first time this year that “the real sword and the real gun” are being used for online events. How to break the time and space limitations of the traditional offline mode and open up a broader development space for participants？ How to use digital methods to blend offline meetings with online exhibitions？ How to improve the exhibition experience and achieve online profit？ It is worth discussing in the industry.

海外篇

從ATM看線上旅展的發展潛力

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僅提前 3 周上線就收獲驚喜

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