00后的消費習慣是什么？What Are the Spending Habits of the People Born After 2000?

導讀：面對即將崛起的00后，許多商家都開始研究起了他們的消費習慣。那么，00后的消費觀念是什么呢？中青在線的一份報告顯示，超過九成用戶網購時跟好友拼過單，除了追求性價比，00后購物的同時，還注重享受社交的樂趣。

It is not unusual to hear the stereotype of an impulsive and willful “post-00s” generation who reportedly spend too much money on online gaming or rewarding live streamers.

我們不時能聽到對于00后沖動又任性的刻板評價，因為他們被報道在網絡游戲和打賞主播上花費巨大。

But a report from China Youth Daily has revealed another side of the story.

但《中國青年報》的一份報告卻呈現了00后的另一面。

Although influenced by popular culture and trends， “the young generation treats buying more like a process of researching”， reported China Youth Daily.

《中國青年報》報道稱，盡管深受流行文化潮流的影響，“年輕一代認為購物更像是一次調查過程”。

Wang Yihan， a high school student， is typically such a consumer. During her vacation， she decided to buy a Casio watch， but she didnt pay for the type in high demand. Before making the purchase， Wang decided to research all of the options available.

高中生王伊含（音譯）便是這樣的一位消費者。假期期間她想買一只卡西歐手表，但她并沒有選擇暢銷款。在買手表之前，王伊含決定研究所有在售的款式。

“I looked up information on the different Casio watches on their website. To find the watch most suitable for me， I compared the functions of each model. Out of curiosity， I also did research on its founder， the cause of the founding and all the collaborations，” said Wang.

“我在官網上瀏覽了不同款卡西歐手表的信息。為了找出最適合我的手表，我比較了每款表的功能。出于好奇，我還對卡西歐品牌的創立者、創立原因以及所有的聯名款進行了調查。”王伊含說道。

For Wang， researching products is as enjoyable as buying them.

對于王伊含而言，研究商品的過程和購物同樣令人愉悅。

Rationality is an important consideration for them， the report pointed out.

該報告指出，合理性是年輕人一大重要考慮因素。

Sun Xiaoxue， 15， also a student， likes making her own journals.

15歲的學生孫小雪（音譯）喜歡做手帳。

To make delicate journals， many would buy lots of materials like washi tape or stickers for decoration， but Sun finds alternatives.

為了做出精美的手帳，許多人會買不少材料進行裝飾，比如和紙膠帶、貼紙等，但孫小雪卻另辟蹊徑。

“I found many stickers that were bought when I was a child. Since most of them are kind of old-fashioned， I cut and spliced them to make them my own. The stickers make my journal more unique，” said Sun. “Meanwhile， it feels good for me to ‘turn waste into treasure as well as save money.”

“我找到了小時候買的許多貼紙。因為大部分都有些過時了，所以我對貼紙進行了裁剪拼接，做出了自己的風格。這些貼紙讓我的手帳變得更獨特了。”孫小雪表示，“而且，既能‘變廢為寶還有省錢也讓我感覺很好。”

For Liu Yu， 17， from a senior high school， her amount of purchases doesnt directly reflect her level of interests. Although she is a lover of Han costumes， she barely spends money on them. “Instead of buying them， I prefer to learn about the culture and history behind the costumes，” said Liu.

對于17歲的學生劉玉（音譯）而言，她買的所有商品并不能直接反映自己的興趣程度。盡管她是個漢服愛好者，但她卻很少為此花錢。“與其買漢服，我更喜歡學習漢服背后的文化和歷史。”劉玉表示。

Word Study

stereotype /'steri?ta?p/ n. 老一套;刻板印象

impulsive /?m'p?ls?v/ adj. 憑沖動行事的;易沖動的

He has an impulsive nature.

reveal /r?'vi?l/ v. 揭示;顯示

Officers could not reveal how he died.

consumer /k?n'sju?m?（r）/ n. 消費者;顧客

purchase /'p??t??s/ n. 購買;采購

alternative /??l't??n?t?v/ n. 可供選擇的事物

We had no alternative but to fire Jackson.