一些品牌的有趣起源

Pepsi， a drink for indigestion

百事，一種治療消化不良的飲料

Like many other carbonated drinks， Pepsi began to be sold as a remedy for indigestion. Pharmacist Caleb Bradham prepared it in the soda fountain of his pharmacy using a mixture of sugar， caramel， water， lemon oil， kola nuts， and nutmeg. The original name was “Brads Drink”， which he sold with the slogan： Exhilarating， Invigorating， Aids Digestion.

The drink turned out to be so popular that Bradham decided to change its name to a more attractive one. Therefore， drawing inspiration from the word dyspepsia， the medical name for indigestion， and the kola nut that was part of the recipe， he renamed the product “Pepsi-Cola.” Nowadays， this centennial drink is a brand that has steadily grown thanks to the advertisements done by famous artists and celebrities.

像許多其他碳酸飲料一樣，百事可樂一開始是作為一種治療消化不良的藥品出售的。藥劑師凱勒·布萊德漢姆在他的藥房中準(zhǔn)備了一種用糖、焦糖、水、檸檬油、可樂果和肉豆蔻混合而成的蘇打水。它原來的名字叫“布萊德的飲料”，而他售賣這種飲料的口號(hào)是：興奮，振奮，幫助消化。

這種飲料非常受歡迎，布萊德漢姆決定把飲料的名字改得更有吸引力一點(diǎn)。所以，他從消化不良的醫(yī)學(xué)名稱和作為配方一部分的可樂果中汲取靈感，將飲料改名為“百事可樂”。如今，多虧了杰出的藝術(shù)家和名人的廣告，這個(gè)百年飲料的品牌價(jià)值仍在穩(wěn)步增長。

Google， a typo

谷歌，一個(gè)拼寫錯(cuò)誤

The worlds largest search engine developed an influential brand that spreads like a communications giant and even led to the creation of the verb “google” in the English language. Its undeniable that Google currently possesses one of the most extensive data centers in the world， which collects internet information.

Even during their freshman year at Stanford University， its founders， Larry Page and Sergey Brin， already knew the potential their company had. Thats why the original plan was to name it “googol，” based on the Googol number， which is equivalent to 10 to the 100th power， a huge number， but one that is not infinite.

Due to a mistake， Larry Page misspelled the name： Instead of “googol”， he wrote “google”， and the web and the company were registered with this “error”. But， in fact， this mistake only worked to distinguish the search engine from the rest and rise to what it is today.

全球最大的搜索引擎開發(fā)了“谷歌”這個(gè)有影響力的品牌，它傳播之廣像一個(gè)通信巨頭，英語動(dòng)詞“google”甚至也因此產(chǎn)生。不可否認(rèn)，谷歌目前擁有世界上最廣泛的數(shù)據(jù)中心之一，用來收集互聯(lián)網(wǎng)信息。

甚至還在斯坦福大學(xué)上大一的時(shí)候，谷歌的創(chuàng)始人拉里·佩奇和謝爾蓋·布林就已經(jīng)知道他們公司的潛力了。這就是為什么最初的計(jì)劃是根據(jù)Googol數(shù)將其命名為“googol”的原因，該數(shù)字等于10到100的冪，這是一個(gè)巨大的數(shù)字，但不是無限的。

由于一個(gè)錯(cuò)誤，拉里·佩奇拼錯(cuò)了名字，寫成了“google”，而不是“googol”，然而網(wǎng)絡(luò)和公司都以這個(gè)“錯(cuò)誤”注冊了名字。但是，事實(shí)上，這個(gè)錯(cuò)誤恰好使谷歌區(qū)別于其他搜索引擎，并一路發(fā)展至今。

Zara， taking inspiration from a movie

Zara，從電影中汲取靈感

When magnate Amancio Ortega wanted to name his clothing business， he firstly thought of calling it “Zorba”， like the 1964 movie， Zorba The Greek， as he was a big fan of the Anthony Quinn film. He had even made the frame to put the letters on the poster of his shop in A Coru?a.

However， shortly before the opening in 1975， he realized that his store was pretty close to a bar named， precisely， “Zorba”. Since it wouldve been very confusing to the customers to have 2 businesses with the same name in such a small radius， Ortega took the sign and decided to add an “a”， and remove the “b”， coining the name of one of the most recognizable Spanish brands in the world.

當(dāng)大亨阿曼西奧·奧爾特加想給他的服裝生意命名時(shí)，他最初想稱它為“佐爾巴”，就像1964年的電影《佐爾巴希臘人》那樣，因?yàn)樗前矕|尼·奎因電影的忠實(shí)影迷。他甚至制作了框架，以便將字母貼在他在拉科魯尼亞的商店的海報(bào)上。

然而，在1975年開業(yè)前不久，他意識(shí)到他的商店離一個(gè)叫“Zorba”的酒吧很近。因?yàn)樵谶@么小的半徑內(nèi)擁有2家同名的店，會(huì)讓顧客非常困惑，奧爾特加決定在招牌上添加一個(gè)“a”，并刪除“b”，最后形成的就是世界上最知名的西班牙品牌之一的名字。

IKEA， the Scandinavian enigma

宜家，斯堪的納維亞之迷

Founded in 1943， when its creator was only 17 years old， IKEA went from selling all kinds of objects to becoming the benchmark of Swedish creativity worldwide with its furniture for assembly that facilitates packaging and transport.

However， those who dont understand Swedish have always wondered what the word IKEA means in that language. The answer？ Its an acronym that is a combo of the first letters of founders first name and last name： Ingvar Kamprad， the farm where he grew up： Elmtaryd， and the town in southern Sweden where it was located： Agunnaryd.

宜家成立于1943年，其創(chuàng)建者當(dāng)時(shí)只有17歲。從銷售各種物品，到成為全球性瑞典創(chuàng)意的標(biāo)桿，宜家主要用了家具組裝這一業(yè)務(wù)，方便家具的包裝和運(yùn)輸。

然而，那些不懂瑞典語的人總是想知道宜家這個(gè)詞在瑞典語中意味著什么。答案是什么？IKEA是一個(gè)首字母縮略詞，是創(chuàng)始人的名字和姓氏：英格瓦爾·坎普拉德，他長大的農(nóng)場：埃爾姆塔里德以及它所在的瑞典南部的城鎮(zhèn)：阿貢納里德的首字母縮寫。

Word Study

pharmacist /'fɑ?m?s?st/ n. 藥劑師

extensive /?k'stens?v/ adj. 廣泛的;大量的;廣闊的

The fire caused extensive damage.

equivalent /?'kw?v?l?nt/ adj. （在價(jià)值、數(shù)量等方面）相等的;等價(jià)的

infinite /'?nf?n?t/ adj. 無限的;無窮的