新加坡旅游局攜手UFI和PCMA重磅發布白皮書，重新構想展覽會議活動的未來

近日，新加坡旅游局 （STB）、UFI（全球展覽業協會）和國際組織會議管理專業協會 （PCMA） 發布了《疫情下及疫后-重新構想展覽會議活動》白皮書。該白皮書是會展目的地與會展業協會領袖之間的首次此類合作。白皮書呈現了新冠肺炎疫情下會展業的轉型之路，并匯聚了全球觀點，來幫助會展業者從三大創新支柱重新構想他們的產品和服務，包括商業模式、與會者體驗和人才資源。

白皮書也反映了亞洲會展業復蘇和創新的明顯跡象。與世界其他地區相比，亞洲會展的與會者和參展商的參與度可能會出現更強勁的增長。同時，亞洲地區線上或混合式活動的趨勢也更加明顯，亞洲受訪者參加此類活動的可能性是其他地區受訪者的兩倍多。與 2020 年相比，亞洲地區會展收入預計增幅121%，超過 106% 的全球平均水平。

STB， PCMA and UFI launch white paper to reimagine the future of business events

Singapore Tourism Board （STB）， UFI （The Global Association of the Exhibition Industry） and Professional Convention Management Association （PCMA） have launched a white paper titled “Reimagining Business Events – Through COVID-19 and Beyond”. The paper is the first such collaboration between a destination and leading associations representing the exhibitions， conventions and meetings industry. It documents the transformation of the industry in response to COVID-19， and consolidates global ideas around three innovation pillars of Business Models， Delegate Experience and Talent & Capabilities. The paper highlights strong indications of growth and innovation in Asia. Exhibitions in Asia are likely to see stronger growth in participation numbers from visitors and exhibitors， as well as stronger revenue growth in 2021 compared to the rest of the world. There is also a stronger appetite for digital or hybrid events from industry respondents in the region.