MICE轉型的痛點與出路

新冠變異毒株“德爾塔”在全球范圍內迅速傳播，再次給國內外MICE活動的恢復帶來新的挑戰。這是一個充滿不確定性的時代，也是充滿無限機遇的時代。在百年未有之大變局的背景下，MICE業也迎來了洗牌與重塑，MICE企業紛紛尋求突破困境，思考轉型之策。

在疫情常態化的時代，不斷變化的市場環境給MICE企業的發展模式帶來哪些難題？MICE企業在轉型之路上有哪些痛點，怎樣探索出適合自己的賽道？又如何走出一條可持續發展之路？本期《旅游會展》專題欄目策劃“MICE轉型的痛點與出路”，邀請MICE業界人士共同探討后疫情時期MICE企業轉型的難點與新路徑。

The Turnpoint and Breakthrough for Transformation of MICE

The Delta Variant of COVID-19 is spreading quickly all around the world， this again brings about new challenges for the recovery of MICE activities at home and abroad. This is an era full of uncertainty， but it also is filled with unlimited opportunities. The MICE industry is going to be transformed and reshaped in the context of great changes unseen for a century， and the MICE enterprise all are seeking for strategies of breakthrough and transformation. What issues has the changing market environment has brought to the development of MICE enterprises in the age when the pandemic is in the normal state？ Which turnpoints will occur on the way of transformation of MICE enterprises？ How can MICE companies find new paths suitable for their own development？ And how to find out a sustainable development road？ During this edition， MICE Business Tourism magazine features the Turnpoint and Breakthrough for Transformation of MICE， and professionals from the MICE industry are invited to jointly discuss the difficulties and new paths for the transformation of MICE enterprises.