
萊陽市地處膠東半島腹地,是著名的“中國梨鄉”、“中國恐龍之鄉”、“中國書法之鄉”、“中國花生油之鄉”和國家級非物質文化遺產“螳螂拳”的發源地,先后榮獲中國綠色食品城、中國綠色名市、國家食品安全示范縣、第一批國家農業產業化示范基地、全國科普示范市、省級文明市等榮譽稱號。目前,已建成3A級旅游景區3處,2A級旅游景區1處,國家級地質公園1處,省級旅游度假區1處。
近年,萊陽文旅特色產業融合呈現新業態。結合地理位置、生態資源等優勢,萊陽每年舉辦梨花節、梨文化節、櫻花節等獨具地方特色的節慶活動,打造萊陽鄉村旅游特色。今年4月,萊陽市譚格莊鎮的李家溝村、山前店鎮的南張夼村、姜疃鎮濯村、照旺莊鎮西陶漳村被評為首批山東省景區化村莊。
目前,有以千億級恒大世紀文化城、恒大文化旅游城為引領的重點文旅項目;李家溝村依托村莊得天獨厚的自然條件和古村風貌,引進資本建設民宿項目;南張夼村正在打造以農家樂、民宿、休閑采摘為主的碧水田園項目;濯村·度假目的地項目,成方連片建設150余棟房屋,打造膠東特色的魯派民居。
萊陽推進旅游與其他產業跨界融合、協同發展,著力培育壯大白堊紀國家地質公園、北方植物園等研學旅游,魯花、春雪等工業旅游以及萬第紅色旅游業態。鼓勵引導企業創新研發萊陽梨膏等特色旅游產品,突破發展文創產業。
Situated in the hinterland of Jiaodong Peninsula, Laiyang is known as the Township of Pears in China, the Township of Dinosaurs in China, the Township of Calligraphy in China, the Township of Peanut Oil in China and the origin of mantis boxing, a national-level intangible cultural heritage. It successively won the honorary titles of the City of Green Food in China, the Famous Green City in China, the National Demonstration County for Food Safety, one of the first group of national demonstration bases for agriculture industrialization, the National Demonstration City for the Popularization of Science, and the Provincial-level Civilized City. To date, it has completed three AAA scenic areas, one AA scenic area, one national-level geological park, and one provincial-level tourism resort.