棲霞位于膠東半島腹地,有“膠東屋脊”、“中國蘋果之都”美稱。近年,棲霞文旅策劃系列文化旅游節會,推動文旅+體育,文旅+節慶,文旅+影視活動,達到“月月有活動,季季有精彩,精彩貫全年”的效果。
在現有群眾文化節、企事業文化節、金秋民俗旅游文化節、蘋果藝術節、燕九節等品牌文旅活動的基礎上,實施了文化活動進景區工程,開展“膠東大鼓”展演、八卦鼓舞表演、牟氏莊園民俗文化展演。2021年,脫貧攻堅重點劇目電視劇《好雨知時節》在山東衛視播出,受到觀眾一致好評,收視率不斷攀升。同時,廣泛開展送文化下鄉活動,極大地豐富和活躍了農村群眾的精神文化生活,取得了良好的社會效益。打造鄉村旅游,助力鄉村振興戰略,持續推進復興村、代家村、公山后村、衣家村等鄉村旅游建設。圍繞黨支部領辦合作社和“三變”改革,采取提升村居環境、開發扶貧產品、發展特色采摘、開發民宿、打造影視創作基地等措施,助力鄉村振興,形成農業更強、農村更美、農民更富的發展態勢。

Situated in the hinterland of Jiaodong Peninsula, Qixia has been reputed as the “Ridge of Jiaodong” and the “Capital of Apples in China.” In recent years, the cultural tourism industry in Qixia has been planning a series of cultural tourism festivals to advance “cultural tourism + sport,” “cultural tourism + festivals,” and “cultural tourism + film and television activities,” attaining a result of “activities from month to month, enjoyment from season to season throughout a year.”