Internet giants made big push to textile industry one after another

Recently, Huawei and Baidu signed cooperation agreements with textile enterprises, respectively. Big Internet companies enter the traditional textile industry, which will brings new vitality to the technological development and industrial transformation of the textile industry in the future.

Huawei signed digital transformation project aggreement with Peacebird

On September 6th, Ningbo Peacebird Fashion & Clothing Co., LTD. (hereinafter referred to as Peacebird) officially joined hands with Huawei to sign a cooperation agreement on digital transformation project at Huawei headquarter in Shenzhen. Thee two sides will carry out in-depth cooperation in product research and development, brand strategy, marketing and other aspects, and jointly promote the digital transformation of brands and industries to achieve win-win cooperation and sustainable development.

In this cooperation, Huawei share its digital transformation experience with Peacebird. Since the first contact in May 2021, both have discussed the concept and methodology of digitalization for many times, and set up a project management committee in Ningbo Peacebird Fashion Center in July. Theey hoped that through the cooperation, we can jointly combine the comprehensive application of 5G, artificial intelligence, cloud computing and other digital technologies in various scenarios with business solutions, and continue to promote the application and iteration of digital transformation.

The strategic cooperation is divided into three stages, combining retail, channel, goods, finance, human resources, logistics and other scenarios, and utilizing Huawei's digital transformation experience to realize the strong combination of resources and capabilities of both.

In the first stage, the concept of digital transformation will be sorted out and gathered, the overall structure of transformation will be planned, opportunity points will be identified, and the foundation will be prepared for the development and implementation of subsequent projects. In the second stage, reform projects will be implemented by building platforms such as smart cloud and database. In the third stage, continue to deepen application, improve process construction, and form its own digital operation organization and talent channel. Finally form a good closed ring from product development, operation to marketing, shorten the development cycle, improve product quality; strengthen resource allocation.

In the cooperation forum, Peacebird CEO Zhang Jiangping said that from the past to the future, Peacebird has always seen consumers as the priority. Launching digital transformation can help brands respond quickly in the face of changing market environment and keep connection with consumers at all times, which is the core competitiveness of brand's long-term development. As a global iconic technology brand, digitalization has been fully rooted in the gene of the development of Huawei. Huawei's reform path has inspired the transformation and upgrading of Chinese enterprises. Therough in-depth strategic cooperation with Huawei, peacebird hope to promote the high-quality development of the brand and become a leading fashion industry and globally influential Chinese clothing brand.

MIZUDA Group and Baidu signed a strategic agreement

On September 10th, MIZUDA Group and its subordinate printing and dyeing sector signed a strategic cooperation agreement with Baidu in MIZUDA Industrial Research Institute. Both sides will carry out comprehensive digital deployment in cloud computing, the Internet of things, big data and AI, accelerate the integrated application of information systems and digital and intelligent upgrading of production equipment, and realize great improvement.

MIZUDA group and Baidu focus on the printing and dyeing technology, garbage power generation, agriculture waste disposal, work together to build a wisdom low-carbon industrial park, digital intelligent environment of enterprise core competitiveness, accelerate the transformation and upgrading of local environmental protection industry, and realize green high quality development.

At present, Zhejiang province is in the critical period of speeding up the building of digital Zhejiang and promoting the 2.0 version of "Digital economy" and "Project No. 1". This time, MIZUDA Group carries out strategic cooperation with Baidu. By taking the printing and dyeing industry as the important point and carrying out all-round cooperation in the later stage, it takes digital transformation as an important strategic goal of the group and builds MIZUDA Group as the industrial standard of intelligent printing and dyeing, park, environmental protection and energy. By leading the adjustment of digital production relations, reshaping the system and activating data production factors, they can stimulate the development vitality of future social production and better adapt to the requirements of economic and social digital transformation.

After signing the strategic cooperation, Baidu will provide technical support, create intelligent printing and dyeing technology brain for MIZUDA, build "future factory" through intelligent design, intelligent color matching, intelligent printing and marketing, realize the digitalization of production quality inspection, and create highquality textile printing and dyeing industry.

Why clothing digital development important

In the past, consumers would accpect choices of producers, while for today, they are more willing to learn a lot about brands through wechat and the Internet, and they have more choices. Only through the development of social and Internet, can today's manufacturing industry bring advantages in the industrial competition of the future.

Digital technology is the most powerful tool for future enterprises, and it is also the most powerful tool that Chinese enterprises are likely to find in the market competition in the future. Different countries have different consumption habits. Thee use of the Internet and digitalization help us find ways to connect with consumers quickly and prepare goods quickly, which is very beneficial to brands in the future competition.