Auto Ad Infringement
2022-06-15 12:48:22賀文文
漢語世界(The World of Chinese) 2022年3期
賀文文
Two car advertisements by Audi （FAW-Volkswagen） and Honda were indicted for copyright infringement one after another in May after they were lauded by viewers for being “creative.”
On May 21， Audi posted a video endorsed by Hong Kong actor Andy Lau on the theme of Chinas Xiaoman （小滿， “Grain Buds”） calendar term， which gained over 100，000 views on WeChat in less than 24 hours. However， Douyin user “Beida Mange” said the ad plagiarized a video he made two years earlier. The following day， writer Ning Yuan also accused a Honda video ad from April of copyright infringement.
Audi and the company behind its video， M&C Saatchi， have apologized to the public and reached a settlement with Beida Mange. The China Advertising Association condemned the brands on Weibo for lacking creativity and violating intellectual property rights， calling for all industries to learn the lesson. At press time， Ning Yuan still hasnt received an apology from Honda. – Anita HEF5ED660F-89FD-4EA4-98AD-CE25FFD55D16
