“One Core and Multiple” Models of Public Communication Organization to Forge a Sense of Community for the Chinese Nation in Municipal Areas

JOURNAL OF ETHNOLOGY， VOL. 15， NO.02， 78-87， 2024 （CN51-1731/C， in Chinese）

DOI：10.3969/j.issn.1674-9391.2024.02.009

Abstract：

Forging a strong sense of community for the Chinese nation has become a paramount objective of ethnic governance in the new era of China， and its core content is the “five identities”： Identification with the great motherland， the Chinese nation， Chinese culture， the Chinese Communist Party， and socialism with Chinese characteristics. Findings show that propelled by a deepening “reform and opening up” as well as a promotion of new-type urbanization， ethnic minority individuals from remote villages have been constantly flocking to cities. Consequently， the demographic composition of urban ethnic minority groups has undergone profound transformations. The increasing pressure on the governance of urban ethnic affairs has prompted an extension of efforts to forge a sense of community for the Chinese nation from ethnic regions to urban areas. Fostering a sense of community of the Chinese nation at the municipal level not only seeks to embody and implement the directives set forth at the national level but also assume the role of guide and promoter of the county level， thereby playing the role of a vital intermediary.

Research also indicates that there has existed an inherent interplay between public communication and forging the consciousness of the Chinese national community in terms of value goals， operational subjects， as well as content and methodologies. The organizational framework governing public communication is viewed as an important guarantee for the orderly and effective dissemination of the Chinese national community consciousness in the municipal areas. Yet， the current communication apparatus appears to have been grappling with several practical difficulties： structural fragmentation， disjointed organizational elements vertically and horizontally， and functional hindrances impeding a comprehensive of each communication subject.

Therefore， by taking into consideration China，s conditions and practical characteristics of forging of a sense of community for the Chinese nation in municipal areas， this paper tries to reconstruct a “One Core and Multiple” communication organizational framework based on the concept of “meta-governance”. This approach involves multiple subjects participating in activities under the guidance of one main leader. After which this publication dives into an exploration of the shaping of this communication organization system from the perspective of value proposition. Specifically， this paper suggests this reconstruction should include the following： First， the central role of Party organizations for public communication should be strengthened in the new era. This entails enhancing their political， ideological， and organizational leadership efficacy in communication endeavors. Second， the administrative functions of government agencies in public communication should be transformed. In other words， government bodies should play the role of facilitators， rule-setters， arbitrators of diverse interests， and supervisors of the implementation process within the communication infrastructure. Third， the communication vitality of community-based organizations， social enterprises， economic entities， and autonomous bodies should be stimulated. Fourth， a public spirit and participatory culture among community residents should be cultivated and enhanced. Attention should be paid to the provision of equal participation opportunities in the communication ecosystem for community residents， especially for ethnic peoples， nurturing a culture of solidarity， cooperation， and effective communication competencies among local residents.

Key Words：

a strong sense of community for the Chinese nation; municipal areas; public communication; organization system; “One Core and Multiple” modes