深化監管樹服務品牌

浙江余杭徑山工商所在今年年初就開始走訪有關規模企業，了解品牌爭創情況，并對有發展潛力和有創牌意識和實力的企業進行面對面的指導。經過調研，工商所把工作重心移向黃湖、百丈二鎮的竹制品行業，引導竹制品走出山門，打開市場。為此，徑山工商所確定了承包培育品牌爭創工作，正副所長、巡查隊員深入工廠，指導培育竹制品企業爭創余杭區知名商標，對有更大實力的企業，制定了三年品牌爭創計劃，這一舉措受到了當地政府和企業的支持和歡迎。到目前為止，徑山工商所已初步對5家竹制品企業進行跟蹤服務，并取得了一定效果。

結合綜合巡查，加強對企業存在的問題進行分析，從企業的思想源頭進行教育，并因勢利導從政策層面給企業出主意想辦法，真正發揮教育和管理兩手抓的作用，受到了企業的好評。

與此同時，徑山工商所還認真做好食品安全監管工作。在年初工商所班子根據經濟發展情況和主客觀因素，將創星工作分解到組，由組在平時工作中進行指導、幫助，進一步規范放心店的經營行為，在此基礎上，抓好主要集鎮的批發部、超市，確保食品安全不出問題，并以此帶動邊遠地區的食品安全工作。

Jingshan Branch of Yuhang Industrial and Commercial Administration has started visiting above-scale enterprises within its territory since early this year. The activity is designed to acquire accurate information on brand development strategies， and provide these enterprises with useful services to enable them to go in the right direction.

The branch has organized a taskforce to implement the brand service strategy. So far， the strategy is popular with local government offices and enterprises. Five bamboo products companies have been on a list for further services so that they develop better and go far in market competition.

Another focus of the branch is on food safety. This year， a program has been implemented to oversee these food shops to ensure their service quality. The wholesalers and supermarkets in towns are the targets of supervision. This policy is also designed to ensure food safety in sales outlets in remote areas.

(Translated by David)