車標物語

1. AUDI奧迪

The four rings that make up the Audi logo represent the four companies that were part of the Auto-Union Consortium in 1932. They were DKW, Horch, Wanderer and Audi. From the 1930s, the Auto-Union Consortium was able to provide all modes to the German automotive industry, from motorcycles to luxury cars.

從1932年起,奧迪開始采用四環(huán)徽標,它象征著奧迪與小奇跡(DKW)、霍希(Horch)和漫游者(Wanderer)在克姆尼茨理合并為汽車聯盟公司。自20世紀30年代起,從摩托車到豪華轎車,汽車聯盟公司涵蓋了德國汽車工業(yè)能夠提供的所有乘用車領域,

2. BENZ奔馳

The Mercedes-Benz logo is one of the most famous brands in the world. The Benz logo is a three-pointed star that represents its domination of the land, the sea, and the air. The famous three-pointed star was designed by Gottlieb Daimler to show the ability of his motors for land, air and sea-usage. It was first seen on a Daimler in 1909, and was combined with the Benz laurel wreath in 1926 to signify the union of the two firms. Mercedes means happiness, which symbolizes that the car can bring happiness to Mercedes owners. Mercedes-Benz is the world's oldest automobile manufacturer.

梅賽德斯奔馳的標志是世界上最著名的標記之一。1909年6月戴姆勒公司申請登記了三叉星作為轎車的標志,象征著其在海陸空三個領域的統(tǒng)治地位。1926年在它的四周加上了一個圓圈,在圓的上方鑲嵌了4個小星,下面有梅賽德斯“Mercedes”字樣。“梅賽德斯”是“幸福”的意思,意為戴姆勒生產的汽車將為車主們帶來幸福。梅賽德斯奔馳是世界上最古老的汽車生產商。

3. VOLKSWAGEN大眾

The simple logo icon contains the letters V and W: 'volks' means 'people' and 'wagen' means 'car', which means car used by people, VW also consist of Three Vs, standing for Triple Victory.

大眾汽車公司標志中的VW:V代表volks,意為“大眾”,W代表wagen,意為“汽車”,即大眾使用的汽車,為全稱中頭一個字母。標志由三個“V”組成,表示大眾公司及其產品必勝-必勝-必勝。

4. TOYOTA豐田

The Toyota logo was created in October 1989, and contains three circles which represent the heart of the customer, the heart of the product and the heart of technological progress and limitless opportunities of the future. In Japanese, Toyota signifies abundance, and means rice. In some Asian cultures, rice represents wealth.

此標志發(fā)表于1989年10月TOYOTA創(chuàng)立50周年之際,設計的重點是橢圓形組成的左右對稱的構成。橢圓是具有兩個中心的曲線,表示汽車制造者與顧客心心相印。以及將來無窮的機會。在日本,Toyota寓意為豐富和大米。在一些亞洲國家,大米意味著財富。

5. FORD福特

The Ford logo uses the English word 'Ford', blue white. Since the founder Henry Ford, liked animals, the designers of the Ford logo painted the English word 'Ford' like a small rabbit.

福特汽車的標志是采用福特英文Ford字樣,藍底白字。由于創(chuàng)建人亨利?福特喜歡小動物,所以標志設計者把福特的英文畫成一只小白兔樣子的圖案。

6. BMW寶馬

The blue and white in the middle of BMW's logo signifies the blue sky, white clouds and a rotating propeller. This symbolizes both BMW's long history and leadership in the aerospace industry in the past and also the company's present goals and objectives: to soar higher and faster than the competition, meeting their customers' greatest desires with exquisitely designed technology, bringing the latest concepts to life, reflecting the vigorous changes in technology and design and of course being the proud emblem leading the ever-changing company into the future.

寶馬標志中間的藍白相間圖案,代表藍天,白云和旋轉不停的螺旋槳,喻示寶馬公司淵源悠久的歷史,象征該公司過去在航空發(fā)動機技術方面的領先地位,和公司一貫宗旨和目標:在廣闊的時空中,以先進精湛的技術、最新的觀念,滿足顧客的最大愿望,反映了公司蓬勃向上的氣勢和日新月異的新面貌。……