“冬筍”

2009年世界經濟的放緩對于眾多企業來講是一個巨大的挑戰。實體經濟的下行勢必會造成廣告公司業務的丟失和變更。在金融風暴漸漸演變成經濟危機的過程中，我們欣喜地看到有一些廣告公司依然在風雨中堅持前行。他們有著昂揚的斗志和必勝的信念，公司業績穩定甚至有所增長，讓我們看到了絲絲復蘇的跡象。

冬筍是由立秋前后竹子的地下莖（竹鞭）側芽發育而成的，成長在冬季，并且中醫認為，冬筍味甘性寒，具有“利九竅、通血脈、化痰涎、消食脹”等功效。因此，本刊編輯部把具有以上特點廣告公司冠以“冬筍”稱號。

It is a huge challenge for many enterprises to slow down businesses in 2009， as the fall of the real economy is bound to lead the loss and change of businesses in advertising. Gradually in the process， financial turmoil as turned into a economic crisis， we are pleased to find that some advertising companies still insisted in the storm. They have high morale and belief in victory， or even the performance of the company growth and stability， so that we can see signs of recovery.

Since bamboo shoots come out of stems of bamboo (Rhizome) underground at the beginning of autumn and grow in winter， Chinese medicine practitioners believe that bamboo shoots in the cold winters are sweet and effective. Therefore， we take those advertising companies as \"bamboo shoots of winter\".

歡迎提供“冬筍”線索

編輯部熱線電話：010-87579571轉812

電子郵件：jianhongming@163.com

在全球經濟不容樂觀的情況下，無論是電視、報紙、廣播，還是雜志、戶外媒體等，傳統的粗放型廣告模式無疑會造成更多的資源浪費，而以消費者為導向的精準營銷方式卻可能以較少的投入帶來更多的回報。目前，越來越多的企業也都已經意識到了這一點。“危機”帶來了危險，但也帶來了機遇，在預算不斷縮減的時候，通過更有效、更精準、更可測的直復營銷獲取市場機會，擴大市場份額，這樣才能安然“越冬”。

In the pessimistic global economical situation， whether it is television， newspaper， radio， or magazine， outdoor media or something else， the traditional extensive advertising model has no doubt led more waste of resources， while consumer-oriented precise marketing is less likely to bring more return on investment. At present， more and more enterprises have been aware of this. \"Crisis\" brought about a danger， but it has also brought opportunities. And with the continuing reduce of budget， it is a safe and sound way to survive \"winter\" to win more market opportunities and to expand market share by the more effective， more accurate and more predictable access to the direct marketing.