The Grapes of Prosperity
2011-04-29 00:00:00ZhouJin
China Pictorial 2011年2期
Lafite's adoption of a Chinese element is not just co-incidence. Perhaps connoisseurs don't all consider Lafitethe pinnacle of wine， but for Chinese novices， Lafite ismore attractive. In China， the brand has come to symbol-ize wealth and social status， attracting a growing legionof followers. Along with increasing demand， its price hassoared dramatically. Even the price tag for Carruades deLafite， a second label， has eclipsed card-carrying wines ofother First Growths， frustrating and confusing the cha-teau's overseas rivals.
