他架起歐浙交流的金橋

畢華是意大利最杰出的職業經理人之一，現擔任橫店集團歐洲分公司總裁。橫店集團總部設在浙江橫店，由徐文榮先生創立于1975年，現在是世界著名的大公司。2010年9月，畢華先生因對中國經濟和社會發展作出杰出貢獻而榮獲中國政府頒發的“國家友誼獎”，張德江副總理為其頒獎。橫店公司歐洲業務涉及的領域包括電動機、醫藥、投資和娛樂。畢華先生在商務方面具有極其豐富的經驗，在文化交往方面貢獻更為杰出。他志向高遠，經過不懈努力，成功架設了文化溝通的橋梁。他的成功故事的核心所在，就是他如何跨越文化差異。

畢華47年前生于意大利米蘭，畢業于意大利最富盛名的大學之一的天主教大學，主修經濟學。顧名思義，這所大學推崇天主教價值觀，而畢華正是在具有這種價值觀的家庭中長大成人。在警界完成兵役之后，他前往美國圣迭戈大學深造。回國后應聘一家食品公司，即將去上任時，一條報紙廣告引起他的注意：住友商事，日本最大商業公司之一，正在為其在意大利的制藥部門尋找經理。他前往應聘，結果被錄取。從此他的職業生涯便與東半球結緣。但是這種緣分并非與生俱來，而是他堅持多元文化交流的結果。實際上畢華一直對遠東國家有興趣，也很喜歡中國文學。

當他開始為日本公司工作時，他不知道這一工作將在未來為他打開到中國發展的大門。畢華成為住友商事在歐洲面向中國市場業務的負責人。他首次訪問中國是在20世紀90年代初。當時他結識了橫店集團化工廠的總經理徐永安。兩個年輕有為的經理很快聯手做成了一件大事：他們達成了合作協議。同時他們還為兩個家庭的共同友誼奠定了基礎，這一友誼逐漸加深，使他們為事業上更大成就而共同努力奮斗。畢華說，“我在實踐中認識到，建立強有力和真誠的人際關系，可以為卓有成效的合作對話鋪平道路。外國人在了解中國的過程中常常遭遇失敗，原因是他們有太多顧慮或者不能靈活通融。有些人表面上喜歡中國的一切，但是中國人可以很容易看出他們是否出于真心。如果你不了解另一個國家的文化，你很有可能無法進行交流，或者白費力氣。”

在全球經濟中，各個國家的民族文化正在交流、交鋒。哪怕從事商務的人，也要了解其他民族的文化，進行溝通交流。

畢華克服了文化差異，真誠友好開放地與人交往。他對中國懷有真情實意，而且工作非常勤奮，這使得他建立起了以誠信為本的友誼。“我意識到天主教和儒家學說有很多相同之處，比如責任感、勇于犧牲的精神、謙卑、耐心，有智慧知道什么時候行動更好，什么時候應當等待，有能力追求和諧，避免沖突。”畢華說，“我從未否認存在文化差異。我一直努力強調不同文化的相似之處。”在2005年，徐永安已經就任橫店集團總裁。為了將橫店集團建成一個強大的國際公司，他提出聘請畢華擔任橫店集團歐洲分公司總裁，以便支持橫店集團旗下各公司在歐洲的營銷活動。畢華欣然接受聘任，于2007年初在米蘭開設了橫店公司歐洲分公司。隨著時間推移，他和浙江的聯系逐漸加深。2005年，他成為第一個獲得橫店榮譽公民稱號的意大利人；2009年因杰出的商業貢獻和友好合作而榮獲浙江省人民政府頒發的西湖友誼金獎。

2010年9月，中華人民共和國政府對畢華先生對中國真心實意的關愛與貢獻做出了回報。在若干天里，他成為國內和國際新聞人物：畢華先生榮獲國家友誼獎，被中國國家外國專家事務局聘任為國際化和公司治理方面的外國專家，并榮耀出席在人民大會堂舉行的國慶宴會。

在北京期間，畢華拜謁了400年前去世的意大利神父利瑪竇的陵墓。這次拜謁對畢華來說是真情顯示的舉動，因為他對利瑪竇神父懷有真誠深厚的尊敬。“利瑪竇神父是一個極為獨特的人：才高八斗，學富五車，為人卻極其謙恭，”畢華說，“神父意識到，要在中國居住和工作，你必須理解中國古老而輝煌的文化，理解它的道德價值觀，尊重中國人民的強烈民族感。相信對話與交流是成功之母的人，就是沿著神父利瑪竇開辟的道路行走。”這些話很好地闡明了畢華為什么始終牢記文化是商務和人際關系中至關重要的環節。

在米蘭的分公司，畢華接待橫店集團派到歐洲來培訓的年輕員工，同時支持和協助意大利學者和學生前往中國。去年11月，在米蘭天主教大學的合作下，他在橫店影視集團、杭州和上海舉辦了專題討論會。對意大利人來說，這是了解中國電影、結識中國杰出人才的絕佳機會。畢華與浙江省政府和浙江大學合作，創造更多的文化交流機會，讓更多歐洲學生進一步了解中國，也讓中國學生加深了解歐洲。每年他都組織歐洲的重要企業并一同前來浙江參觀訪問，并專門訪問橫店集團，目的就是進一步分享專業知識，開展新的合作，從而達到互惠互利的目的。

畢華還在意大利的多個大學開設講座，并與母校天主教大學保持了深厚關系。他將自己作為職業經理人的經驗與學生分享，并使他們更深入地了解中國，了解中國的力量，了解中國在眾多領域的杰出成就，這是文化交流最好的方式。他給年輕人的忠告是：為了你個人的成長和事業發展，你必須意識到自己的文化根基，并以此為驕傲，然后你要用自己的翅膀飛翔，使用行之有效的舊橋梁，建立新橋梁，這樣你就可以傳播文化交流的種子，而這些種子正是結出豐碩果實和實現美好未來的根本保證。□

The New Paradigm:Sharing Goods and Ideas But Also Values

By Myriam Defilippi (Italy)

Airaldo Piva is one of Italy’s top managers and the CEO of HG Europe (the European subsidiary of the internationally renowned Zhejiang-based Hengdian Group， founded in 1975 by Mr. Xu Wenrong)， on whom， last September， Vicepremier Zhang Dejiang bestowed the National Friendship Award for his outstanding contributions to the economic and social progress#8239; of the country.#8239; Working for HG， he deals with different fields， ranging from electric motors to pharmaceuticals， from investments to entertainment industry. By all means， he is an experienced businessman – although the term “bridge builder” would be more appropriate. In fact， he aims and manages to build very laborious bridges: the cultural ones. And his success story reveals the way he does it.

Born 47 years ago in Milan， he graduated in Economics from the Catholic University， one#8239; of the most prestigious in Italy， which， as its very name suggests， promotes Catholic values， the same ones Piva has been raised on. At the end of his military service as a police officer， he went to the United States to study at the University of San Diego. When he came back to Italy， he was just about to start working for an Italian food company when a#8239;newspaper advertisement attracted his attention: Sumitomo， one of the largest Japanese conglomerates， was looking for a manager for their pharmaceutical division in Italy. He applied for the job and got it. Since then， his career started to develop in the eastern hemisphere. However， this was not achieved immediately or by chance. Actually， Piva had been interested in the Far Eastern countries and fond of Chinese literature for several years.

When he started working for the Japanese company he couldn't know that this would later open him the doors to China. For Sumitomo， Piva became the European key person in charge for the Chinese market. His first visit to China dates back to the beginning of the nineties. There he met Xu Yong’an who， at that time，#8239;was the General Manager of the HG chemical factory. The two young managers soon struck a major deal together: they succeeded in getting an important partnership. They thus laid the first brick of friendship between their own families that grew year after year and led them to achieve other prestigious professional goals. “I learned along the way that establishing#8239;strong and sincere relations pave the way for a more cooperative dialogue，” Piva says. “Foreigners often fail in approaching China because of their fear or stubbornness. Others seem to like everything about that country but the Chinese can easily sense if their attitude is genuine and respectful or not. If you don’t understand the#8239;culture of another person， you run the risk of failing to communicate and being#8239;ineffective.”

Piva went beyond the differences， which allowed him to approach others with kindness and with an open mind. His true love for China and his hard work yielded a faith-based friendship. “I realized how many common values Catholicism and Confucianism share， for example the sense of duty， the spirit of sacrifice， humility， respect for hierarchy， patience， the wisdom to know when it is the right time to act and when it is better to wait， the ability to pursue harmony and avoid conflicts，” says Piva. “I have never denied the differences.#8239;I’ve just always strived to highlight what our cultures have in common.” In 2005， Xu Yong’an， who meanwhile became the president of HG， with the vision to build a powerful international organization， offered him to lead the HG European branch as a support to the HG companies in their marketing activities in Europe. Piva agreed with this view and opened the HG Europe office in Milan at the beginning of 2007. With time， his ties with Zhejiang became increasingly stronger. In 2005 he was the first Italian to receive the honorary citizenship of Hengdian town and in 2009 he was awarded the West Lake Friendship Gold Medal for the Business Results and friendly cooperation by the Zhejiang Provincial People’s Government.

Then， last September， the Beijing government itself reciprocated his authentic admiration for China. For a couple of days he was under the national and international spotlights: he was honored with the National Friendship Award， appointed as Foreign Expert for the Internationalization and Corporate Governance by the State Administration of Foreign Expert Affairs and was an honored guest at the National Day Banquet at the Banquet Hall in the Great Hall of the People.

During those days， in Beijing， Piva visited the mausoleum of Father Matteo Ricci who died#8239;400 years ago. It was a touching moment for him， as his admiration for Ricci runs very deep. “Father Ricci had a unique personality:#8239; highly-cultured and very humble at the same time” he says. “He realized that， in order to live and work in China， you need to understand its ancient and magnificent culture， its ethical values and to respect the strong identity of its people. Whoever believes in dialogue follows Ricci's path.”

This explains why Piva never forgets the crucial role played by culture in businesses and human relations. In his office in Milan， he hosts young Chinese HG employees who come for a training period and brings Italian scholars and students to China. Last November， for example， in collaboration with the Catholic University of Milan， he organized a seminar in Hengdian， at the HG Studios， in Hangzhou and in Shanghai. For the Italians this was a special opportunity to discover the Chinese cinema and meet some outstanding teachers， like Professor Ni Zhen.

Piva cooperates with the Zhejiang Government and the Zhejiang University to create more opportunities of cultural exchange and give more chances to European#8239;students to know more about China and vice-versa. He also organizes and attends，#8239;every year， a number of important European business missions to visit the Zhejiang Province and the Hengdian Group in particular， in order to intensify the sharing of know-how and to start new cooperation， with reciprocal benefits.

Piva also lectures at Italian universities， maintaining strong ties primarily with the Catholic University. He shares his experience as a manager with the students and invites them to gain a deeper knowledge of China. This is the best way to understand its peculiar strengths and its positive attitude that explain its remarkable current success in many different fields. His message to the young generations is: For the sake of your personal and professional development， be aware and proud of your own roots， then fly with your own wings， cross old bridges and build up new ones， so as to spread the seeds of cultural dialogue， the ones which guarantee everlasting fruits and a better future. □