11年前,翟家華以8.5億元的個人資產成為《福布斯》“2001年度中國大陸100首富企業家”的上榜富豪。現在,作為中國善爾健康集團董事局主席的翟家華已擁有兩架龐巴迪公務機,“我的計劃目標是擁有5架公務機,我是真正把公務機用于事業發展,真正把它用活了。”翟家華告訴《私人飛機》。
The ex-Japanese prime minister had a treat
On August 11, 2011, Tsutomu Hata, the former Japanese prime minister in his seventy boarded Bombardier 60 and arrived at Beijing Capital Airport, supported by a relative of his. He suffered from early-stage Parkinson’s and other old-age diseases and didn’t expect to get much better during the trip.
Tsutomu Hata was one of Zhai Jiahua’s patients and the private-jet trip was nothing out of ordinary. But it caused a minor sensation in the Japanese politics and business community. Tsutomu Hata was treated a grand departure at the Tokyo airport and an equally high-level pickup in Beijing two hours later.
“Japan is a small country and very few corporate and individuals own private jets,” explained Zhai Jiahua, “When Tsutomu Hata and others heard we would pick him up for treatment in China with a corporate jet, they were surprised and trusted us more. We immediately gain credibility in Japan.”
Two days later, Tsutomu Hata completed his treatment and flied back home again on China Stem Cell. Since then, he has been checked up and treated with experts and nurses every month, who commute on the same plane with special drugs. Zhai Jiahua played a video for us, showing Tsutomu Hata getting remarkably better, able to stand up, sit down, make turns and eat on his own. China Stem Cell has been used to treat VIP guests from Japan, the Philippines and mainland since May 2011. “It is a package inclusive of treatment and private-jet journeys,” Zhai smiled.
Zhai ’s health business
Zhai reminisced the exciting moment of taking China Stem Cell. He made a trip to the United States to take the delivery and experienced private-jet journeys by touring the country. “I knew at that time that we would eventually need five planes. The second Bombardier Global 5000 will be delivered and immediately put into use in July this year.”
Global 5000 is a super-sized corporate jet with a theoretic range of 10,000km and capable of intercontinental journeys. It accommodates up to 17 passengers, equipped with a bed and a shower and sold for about Rmb300million.
China Stem Cell Health Group is a high-tech company specializing in cell research and applications founded by Zhai Jiahua. It collaborates with the medical school of University in Germany and has successfully developed PPC cell for anti-aging treatment and healthcare.China Stem Cell partners with hospitals and research institutes in Germany, Japan, South Korea and China in clinical research and practice.
Zhai told U-Jet that PPC is regenerated cell derived from intravenous blood, and can only survive half a day or a day once it is away from the source. With commercial airlines and possible air traffic control, delays and other accidents, cell quality can easily be compromised and treatment results not guaranteed. That’s why China Stem Cell’s medical staff always take a business jet. China Stem Cell serves high-end customers, who have special requirement for transportation arrangement. The convenience and time-saving properties of business jets become a necessity.
Zhai Jiahua has a few other businesses – the Beijing cell production base, Beijing Stem Cell anti-aging healthcare base, Beijing Stem Cell anti-aging international club, Tianjin Stem Cell treatment base, Hainan international island anti-aging and healthcare centre, et. He has expanded his healthcare empire to overseas markets, having established medical facilities in Fukuoka in Japan and Cheju of South Korea. Going forward, he plans to set up subsidiaries in the Philippines and Germany.
The efficiency of business aviation
“Businessmen tend to have busy schedules. It is convenient to have a business jet at your disposal to enjoy the flexibility,” said Zhai , “But I don’t usually travel on a business jet within China. I might take it overseas when I have a packed itinerary.”
China Stem Cell flies 400 to 500 hours a year. Over 300 hours indicate efficiency and value. “I fly on a private jet one out of three or four hours,” said Zhai , “For example, I’d fly to Cheju on Friday, do some work, and continue to the Philippines in the evening. I check into a hotel and work on Saturday, and come back on Sunday for an important client meeting. It wouldn’t have been possible with commercial airlines.”
Zhai thinks that even first class with a commercial airline has its limit. On the contrary, business jet is similar to golf in a way. It is a private space for negotiations and exchange. “My friends borrow my planes and use much more than myself. They love the convenience.”
“It costs a lot,” acknowledged Zhai, “You need to have a crew, and an operator for operations and maintenance. It costs additional for each landing and route application. That amounts to at least Rmb30million a year. One needs to be practical and sensible.” Zhai thinks that not many people in China use a plane as efficiently as he does and he recommends joint ownership.
In the gilded class of private-jet owners, Zhai does see his profile rise but he doesn’t think that a plane is a killer to win a deal. “Yes you impress with a plane, just like it makes a different driving a Mercedes 2.0 or 600. You go get an edge with two or three planes when the guy opposite has only one.”
The third one Hawker 4000
In Zhai Jiahua’s office at Capital Mansions, he talked with U-jet at 10pm and he still had several more rounds of meetings lined up. “I’m working for over 10 hours a day and sleep for only 4 to 5 hours. I don’t have any leisure. I doze off for a few minutes, and that’s all it takes for me to be recharged.” Zhai doesn’t complain of exhaustion.
“I plan to increase the fleet to five and one more would be a waste. I won’t buy more planes even if I cannot entirely satisfy my customers with the current fleet. Management would be an issue. We have signed the deal to acquire the third plane, a Hawker 4000. The fourth one is on the agenda,” revealed Qu.
The plan is for the first China Stem Cell to ship cell products and medical staff, internal use in other words. Global 5000 would be for a large , high-level group on a longer trip, for example, treatment and tourism in Europe. Hawker 4000 focuses on Asian customers.
“Once the 15,000-square meter cell-producing facilities have been completed in Tianjin, business would increase significantly, calling for the services of corporate jets. Now, our acquisition pace and usage frequency is well- aligned with business growth. I’m happy with the perfect balance. It definitely takes a long time to get returns on corporate jets, but business jets boost our profitability and enable several-folds increase in business, unimaginable in the past.”
“When things move on their own – that is, five jets taking off and landing frequently, perhaps I should take a break and get back to golf and tennis once again,” Zhai Jiahua dreamed of his future.
專機接送日本前首相
2011年8月11日,已經70多歲高齡的日本前首相羽田孜乘坐“善爾號”龐巴迪里爾60公務機抵達首都國際機場,當羽田孜在親人攙扶下走下飛機時,身患早期帕金森癥及多種老年疾病的他可能想不到這趟北京之行會讓他的病情迅速得到好轉。
這只是翟家華為其眾多病人客戶安排的一次普通公務機接送服務,但羽田孜此行尤其是善爾集團的公務機接送在日本政商界引發了小小的轟動效應。登機前,日本東京機場安排了高規格的登機儀式,2個多小時后,在首都國際機場同樣也安排了高規格的接機儀式。
翟家華告訴《私人飛機》:“日本因為國土面積狹小等多種原因,企業和個人擁有公務機的鳳毛麟角,當日本方面特別是羽田孜本人得知我們要用企業的公務機接他去中國治療時,都非常吃驚,更增加了對我們的信任度,同時使我們在日本迅速的擴大了影響力,讓日本人對中國人刮目相看。”
兩天后,羽田孜完成就醫被“善爾”號專機送回日本,此后善爾每個月都安排專家、護士攜帶特殊藥品乘這架飛機為羽田孜進行檢查和治療。翟家華在電腦中播放的一段錄像視頻中,可以看到羽田孜的病情明顯好轉,自己能夠完成站立、坐下、轉圈、吃飯等基本動作。從2011年5月這架“善爾”號公務機投入使用,已經接治了來自日本、菲律賓、內地等許多高端病人客戶。“當然相關的治療和服務費用,包括了公務機接送的成本。”翟家華笑著說。
翟家華的健康事業版圖
回憶起“善爾”號公務機交付時的情景,翟家華說當時還挺興奮的,去美國接機時他第一次體驗了公務機的飛行,并在美國境內飛了一圈。“當時我已經考慮到公司未來業務的發展要配置5架公務機,隨著業務的拓展,第二架公務機龐巴迪環球快車5000要在今年7月將交付并投入使用。”
環球快車5000公務機屬于超大型公務機,理論航程10000公里,可跨洲際飛行,最多可乘坐17名旅客,配備了床和淋浴設備,這架飛機的售價目前在3億人民幣左右
翟家華創建的中國善爾健康集團是一家從事細胞研發與應用的高新技術公司,與德國基爾大學醫學院合作,成功開發了PPC細胞,用于抗衰老保健和醫學治療,已經與德國、日本、韓國以及國內的甲級醫院、科研院校合作進行臨床實踐和研究。
翟家華告訴本刊,PPC細胞是一種通過靜脈血進行培養的再生細胞,一旦離開培養環境,其存活時間只有半天或一天,如果使用普通民航航班,出現限流、誤機、轉機等意外因素,延遲了儲存時間,細胞質量會下降,也無法保證治療效果,所以公司醫院的專家醫護人員出國診療也都坐公務機;同時公司業務服務于高端人群,尤其是病人,在交通接送方面有公務機的服務需求。公務機便捷和節省時間的優點恰恰是公司業務的需要。
翟家華的企業項目還包括北京細胞生產基地、北京善爾抗衰老保健基地、北京善爾抗衰老國際俱樂部、天津善爾疾病治療基地、海南善爾國際旅游島抗衰老保健中心等。翟家華的健康事業版圖現在還延伸到了海外,在日本福岡、韓國濟州島都開設了醫療會所,下一步除了在國內一線城市布點外,他還準備在菲律賓、德國設立公司機構。
公務機的高效
“作為企業家,商務行程繁忙,擁有自己的公務機作為交通工具可以按照自己的意愿安排行程,非常方便。其實在國內的公務出行我基本上不會使用公務機,如果出國且日程緊張的情況下才會坐自己的公務機。”翟家華說。
目前,“善爾”號公務機一年約有400-500飛行小時,而飛行小時數超過300就說明使用公務機達到比較高效務實的階段。“我坐公務機的時間只占飛行小時數的三分之一到四分之一。有一次,我周五坐公務機到韓國濟州島辦事,白天結束工作,晚上就坐公務機飛到菲律賓,然后找酒店休息,周六接著工作,但如果坐正常的航班可能要耗上一兩天,在菲律賓忙完周日我就可以坐公務機回國了,因為周日北京還有重要客戶要會談。”翟家華向本刊講述了一次他極為緊張的商務行程安排。
翟家華也認為,現在高端客戶即使都安排坐民航頭等艙也還是有很多局限性,而坐公務機和打高爾夫比較相似,公務機作為一個私密的空間正好是交流業務、談項目的合適場所。“我在商界的幾位朋友也經常借用我的公務機,用得比我狠,但他們無一例外感受到的都是公務機的快捷。”翟家華開起了玩笑。
“用公務機基本是消耗,除了雇傭一個機組,還需要委托專業的公務機公司托管和維修保養,每次起降、申請航線費用都不少,公務機一年的費用不會少于3000萬元。所以購買公務機還是要從使用、經濟的角度出發。”翟家華如此算了一筆賬,他認為,國內象他這樣高效使用公務機的并不多,而且幾個企業家朋友共用一架公務機也是個不錯的選擇。
作為目前國內金字塔尖的一群人,擁有了私人公務機,翟家華在圈子里的地位也有了微妙的變化,但他不認為擁有公務機就能對自己的一單生意或者一個項目起到決定性作用。“這只能增加一些印象分和信任度,比如我開一輛2.0的車和開奔馳600去見客戶,客戶印象肯定不一樣,而我要坐自己的公務機去見客戶,效果會更不同;如果對方有一架公務機,卻知道我有兩三架飛機,那又是一番情景了。”
第三架公務機豪客4000
在翟家華位于京城大廈的辦公室,在接受《私人飛機》采訪時已是晚上10點,仍然有幾撥客人等著與他會面。“我現在一天工作得十幾個鐘頭,睡覺只有四五個小時,而且我現在也沒什么娛樂休閑活動了,但只要有時間瞇幾分鐘,一睜眼我就精神了。”說起目前的工作強度,翟家華并不感到疲累。“我的計劃是擁有5架公務機就能滿足公司的業務發展,再多就是浪費了,即使需求無法滿足也不會再買,因為將來管理是一個問題。目前第三架公務機已經簽約,定購的是豪客4000,第四架公務機的購買也已經提上了日程。”翟家華透露。
按照他的設想安排,第一架“善爾”號公務機主要運送細胞產品和醫護人員,以公司內部使用為主;當出行人數多、客戶級別高、行程遠時,則安排第二架環球快車5000公務機出行,因為其高端客戶有去歐洲治療和旅游的特別要求;而第三架豪客4000則以亞洲地區的客戶接送飛行為主。
“公司在天津15000平方米的細胞制造工廠建成后,業務量將大大上升,對公務機的使用需求也會隨之增長。現階段,我的企業對公務機的引進速度、使用頻率與業務的增長是合拍的,可以說物有所值、恰到好處。買公務機的投資要收回肯定需要一個較長時間,但它實實在在地提升了公司的盈利水平,業務量翻了數倍,這在以前是不可想象的。”翟家華如是評價公務機成為自己事業的助推器。“等以后事業做好了,5架公務機頻繁起降的時候,我也許就該休息休息,可以把高爾夫、網球都撿起來了。”翟家華這樣憧憬未來。