石材行業整合新時期

2013年是調整之年，隨著市場的變化，部分企業感受到了市場的壓力，尤其是大理石加工企業壓力更大。從統計數據上來看，石材行業還是樂觀的，產量和銷售量都在增長，而且增幅不小。中國石材協會會長鄒傳勝表示，雖受到房地產結構調整影響，2014年石材行業的發展形勢仍然不錯，但上半年可能會比較艱難，石材企業將作出產業調整來應對市場變化。統計數據顯示，房地產市場出現拐點，一些城市房價有所下降，地產調控政策效果顯現。在此種情況下石材企業要積極應對。

工程市場的變化孕育了石材行業整合的機遇。在前幾年房地產市場的火爆時期，石材企業爭相進入房地產市場，也因此盈利。但是在如今高端項目減少，需求相對減少的時候，石材企業所處境遇有所不同。于是石材企業開始積極地尋找出路。部分企業正在爭取上市，獲得資金支持，擴大公司規模。技術改造、產業升級、異地發展成為企業轉型的主攻方向。同時部分企業開始挖掘家裝業的潛力，填補了市場空白，在產品上做到規格化、標準化，推行體驗式營銷，使消費者可直接選材。

無論如何，2014年是我們石材行業企業的拼搏之年，我們只有開個好頭，才能一帆風順，中國石材行業才能快速發展。

2013 is the year of adjustment. With the revolution of the market， some enterprises feel the pressure from the market， especially the marble processing enterprises. From the statistical data， we can see the industry is still optimistic with growing production and sales. Chairman Zou Chuansheng from China Stone Association said that although affected by structural adjustment of real estate， the development situation of stone industry in 2014 is still optimistic. But in the first half year the development may be difficult that stone enterprises should make adjustment. According to statistics， regulation policy has shown effect that housing prices of some cities declined. In such situation， stone enterprises should respond actively.

The changes of engineering market brought opportunities for stone industry integration. In booming period of real estate few years ago， stone enterprises competed to enter the market and share the profits. But now， high-end projects were cut down， which makes the market more difficult to develop. So the stone enterprises began to find a way out. Some enterprises are trying to list company and get financial support. Technical innovation， industrial upgrading and long-distance development become the main directions of the transformation. At the same time， some enterprises began to dig the potential of home decoration. They made normalization and standardization of products and started experiential marketing.