Screening quality textile trade fairs on industrial data

To most businesses， participating in international exhibitions serves as a good way of image boosting and learning. On one hand， exhibitors can meet established and potential clients at exhibitions； one the other hand， they can acquire the latest industrial information through forums and seminars. Today， there are exhibitions of various levels for Chinese textile companies to choose from， and it is suggested that thorough investigation be carried out before registering for a certain exhibition.

According to China Chamber of Commerce for Import and Export of Textile and Apparel （CCCT）， international textile exhibitions fall into different categories according to exhibits： garments exhibitions， fabric exhibitions， home textiles， undergarments and swimwear exhibitions， and outdoor clothes. All these are professional exhibitions and for good exhibition result， it would be ideal that they choose the right exhibitions. The recommended exhibitions now are SOURCING AT MAGIC in Las Vegas， Vietnam Saigon Fabric Garment Accessories Expo， and Heimtextil in Frankfurt. According to trade mode， the exhibitions can be grouped into high-end exhibitions like Pure London， MODE CITY INTERFILIERE， and OEM exhibitions like FATEX， SOURCING AT MAGIC， and HEMTEXTIL in Frankfurt， the trade visitors of which are mainly importers and major retailers.

In selecting international exhibitions， companies must make decisions base upon their product identities and market positioning， and aim for the right niche market， and they can always consult the appropriate exhibition agents for latest information.

In organizing Chinese textile businesses to go participating international exhibitions， China Chamber of Commerce for Import and Export of Textile and Apparel is in close cooperation with destination industrial associations and trade companies， which are fully acquited with the development of the textile industry of local area， and can target a more precise market in booth sales. Furthermore， China Chamber of Commerce for Import and Export of Textile and Apparel as the biggest agent association of China’s textile industry possesses latest knowledge of the import and export data of textile industry between China and other countries， and is in a good position to organize Chinese companies to overseas exhibitions.

For example， ten years ago， China Chamber of Commerce for Import and Export of Textile and Apparel discovered that Australia had a strong demand for textile imports， and launched the Australia China Textile Exhibition； and later， according to the finding that Chinese textile companies were interested in South America market， where there was no Chinese textile exhibitions yet， and so organized the GOTEX textile show in Brazil.