數字

1

最近，德國貿易展覽協會（AUMA）的一份對163，000名展會觀眾和近190個貿易展會的調查顯示，72%的專業買家的觀展目的能夠很好地實現。僅3%的觀眾表示在展會上未達成任何觀展目的。其中，67%的買家表示：在展會上獲取最新的產品信息和整體行業動態信息是非常重要的觀展目的。

A recent AUMA study conducted with 163，000 trade visitors at almost 190 trade fairs reveals that visitors to German trade fairs largely achieve the objectives they have set for themselves. In total， 72% said that they had achieved their objectives to a very good or good degree. Just 3% said that they had not achieved their objectives at all.

2

83%的買家對所參觀的展會評價為“好”或“很好”。85%的買家表示會向其他人推薦參觀過的展會。2%的買家表示不會向其他人推薦。

When asked for an overall evaluation， 83% of respondents described their trade fair visit as good or very good. Around 85% of those surveyed said they would have little hesitation in recommending the trade fair to others. Only 2% said they would not recommend the fair at all.

3

三分之一的展會觀眾表示，同行或熟人的推薦是他們考慮參觀展覽會的主要原因之一，參展商和各類媒體的推薦次之。在第一次參觀展會的觀眾中，40%的人的觀展決定是基于他人的推薦。

One third of visitors became aware of the trade fair as a result of recommendations from colleagues or other people they know. Information provided by exhibitors and various media are of secondary importance. More than 40% of first-time visitors choose trade fairs based on recommendations.

4

5月6日，泰國會議展覽局（TCEB）在北京舉辦了泰國會議展覽局展覽商務論壇。泰方表示，“對泰國會議展覽局和泰國政府來說，中國市場是我們的首選。2015年我們的目標是

迎來1，036，300位MICE客商，創收1067.8億泰銖。”

On 5 May， Thailand Convention and Exhibition Bureau stated at the Beijing roadshow that China is a major customer market for Thailand. It aims to attract 1，036，300 trade visitors to Thailand in 2015.

5

世貿組織總干事羅伯托·阿澤維多預計2015年全球商品貿易增長將從2014年的2.8%增加到3.3%，其中亞洲將增長5%，北美增長4.5%，到2016年全球商品貿易增幅將上升到4%。

Roberto Azevêdo， Director-General of the World Trade Organization， expects global commodity trade to be 3.3%， higher than 2.8% of 2014. Specifically， the growth rate in Asia is 5%， 4.5% in North America.

6

2015年第一季度，科隆國際展覽有限公司接待參展商數量超過8，000家，同期上升約6%，接待觀眾超過423，000名，同期上升約10%，為2015年度的業績發展奠定了基石。科隆展覽預期2015年營業額將沖破3億歐元，實現逾2，000萬歐元的歷史最高盈利。

In the first quarter of 2015， Koelnmesse received 8，000 exhibitors （6% up than previous year） and 423，000 （10% up than previous year）. The company expects a turnover of 300 million euros and a historically high profit of 20 million euros this year.

7

“臺灣會展領航計劃”主辦方臺灣經濟部國際貿易局于4月赴烏魯木齊、蘇州、上海參與獎勵旅游活動，共吸引超過380位會展相關業者、媒體及企業到場洽談，并成功促成多項會獎旅游活動來臺舉辦。

The Taiwan’s MICE Promotion Program （MEET TAIWAN）， organized by Bureau of Foreign Trade （BOFT）， Ministry of Economic Affairs，held promotional fairs in Urumqi and Suzhou， Shanghai. The activities helped attract about 380 conference and exhibition professionals and media and the conclusion of many big-scale MICE events to Taiwan in the near future.

8

4月7日，“完美中國瑪麗艷商務研討會”在泰國芭堤雅展覽會議廳舉辦，共有5，300名來自完美（中國）有限公司的營銷代表參加了全天的大會。這也是繼2013年6月之后，完美中國第二次在芭堤雅展覽會議廳舉辦活動。

After a successful event in June 2013， PERFECT （China） has chosen to return to Pattaya Exhibition And Convention Hall （PEACH） for its “Perfect Marie Anne Business Seminar”which garnered over 5，300 delegates from the skin care and cosmetics industry on April 7.

Mr. Vitanart Vathanakul， Executive Director of the Royal Cliff Hotels Group said. “PEACH is a leading MICE destination with the ability to support business needs for all types of clients.”