CFO說

Wal-Mart Stores CFO，Brett Biggs

Last year， the retail giant said it would spend about $2.7 billion on higher wages for hundreds of thousands of workers at its U.S. stores in 2015 and 2016. The move was part of an effort to improve customer service and keep good workers in a tightening job market. Walmart has now reported six straight quarters of comparable sales growth， and five straight quarters of shopper traffic increases. “I can feel the difference， I can see the difference，” Wal-Mart Stores CFO Brett Biggs told analysts at an investor conference in New York this week. “It pays off in a number of areas： clean， fast， friendly store scores go up.” He added： “The stores are cleaner.” Biggs also praised the quicker checkout.

2015年，沃爾瑪公司計劃在2015年和2016年將大約27億美元預算用于提高美國門店員工收入上。CFO Brett Biggs解釋說，制定這一決策的目的是為了改善客戶服務，同時能在緊縮的就業市場環境下留住好員工。迄今為止，沃爾瑪已連續六個季度同店銷售保持增長，客流量連續五個季度保持增加。對此，Biggs表示，“這樣的激勵措施已經取得了顯著的效果，我們已經在多方面看到了變化：門店的清潔度、工作效率、服務態度以及結賬速度上都得到了提升。”

UPS CFO，Richard Peretz

Richard Peretz， CFO of UPS， notes， “You have growth， but its slower and its sending mixed signals， both within a country or a region， as well as across the globe.” These conditions require using a different yardstick to measure success， says Peretz. “A few years back， if you were to expect growth to be 2% to 3%， everybody would look at you and say， ‘Well， thats not very good，” he explains. “But thats the new reality post-recession， so we have to be thinking about how you can take advantage of that.”

談到對2016年的整體預期，UPS快遞 CFO Richard Peretz認為，“無論對于一個國家、地區或是全球范圍而言，增長預期都將是肯定的，但同時釋放出更加緩慢、復雜的增長信號。這些復雜性決定了我們應該用不同的標準來衡量成功。”Peretz解釋說，“如果在幾年前，2%至3%的增長預期是不被看好的，但在經濟衰退后的新形勢下，我們要思考的是如何更好地適應新形勢。”

Dufry CFO，Andreas Schneiter

Andreas Schneiter， CFO of Dufry， a Switzerland-based global travel retailer， extols the advantages of geographical flexibility. “Geographic diversification helps us to mitigate or manage the risks that can come from any single location or from any single market where performance may be a bit weaker for whatever reason，” says Schneiter. This ability to refocus resources underlies the companys core management philosophy： “We are looking always at the business on a long-term basis. We are not there just for the short term.”

面對如此復雜的商業環境，瑞士旅游零售商DUFRY集團CFO Andreas Schneiter認為，最重要的是保持靈活性，把資源用在預期收益明確的業務上。“地域多元化使我們能夠更好地減輕風險或對風險的管理更有效，這些風險可能來自任何方向或任何增長不夠強勁的單一市場。” Schneiter強調，對資源的重新調整能力是企業核心管理理念的基礎，“要以長期發展的眼光看待業務，而不僅僅關注短期利益。”