Hello，網紅！

老白

least.

Sometimes this fame can be cruel and frightening. But sometimes it can open doors for other opportunities. What can you do in that situation？ Here are two examples of people who know exactly how it feels to bear the brunt of2） accidental internet fame.

網絡紅人，簡稱網紅，是因為現實或網絡中的某個事件或行為被眾多網友關注而迅速走紅網絡的人。如今，無論是國外，還是國內，在各大主流社交媒體上都有網紅不斷涌現，而且速度之快，令人咋舌——前浪尚不及上岸，就已被后浪拍下。這其中，有費盡心思想要走紅網絡卻不得其終的，也有從來不想出名卻一不小心成了網紅還不自知的。倘若你也“有幸”走紅網絡，你知道做網紅是一種怎樣的體驗嗎？倘若你的身邊突然有人成了網紅，那又會是一種怎樣的體驗？最后的最后，再悄悄告訴你一個小秘密，網絡捧紅的可不只有人類，還有萌寵呢。

意外走紅網絡可能是非常容易的事，也許只需一條推文，你就能成為下一個網絡表情。這種事常常發生在最沒有意料到此事的人身上。

有時，這種成名可能是殘酷而令人恐懼的，但有時，它可能帶來其他的機遇。在意外走紅網絡這種情況下，你能做些什么呢？對于意外走紅網絡而受到的沖擊，下文介紹的兩個人完全了解其中的感受。

1. meme [mi?m] n. 模仿傳遞行為（通過模仿等非遺傳方式傳遞的行為）。在互聯網領域，該詞指在網絡瘋傳的搞笑圖片或表情。

2. bear the brunt of： 首當其沖；受到最嚴厲的批評（攻擊）

3. clench [klent?] vt. 捏緊（拳頭等）

4. photoshop： Adobe Photoshop （簡稱PS）是一款圖像處理軟件，可以有效地進行圖片編輯工作。在這里，該詞指用該軟件編輯圖片。

5. bully [?b?li] n. 恃強凌弱者；以大欺小者

Fist clenched3）， a look of pure determination on his face， Success Kid is the boy who can do it all. You may have seen his face posted when someones particularly proud of an achievement.

Success Kids real name is Sam Griner and the photo is one of many his mother Laney， a photographer， took of her son and posted on her Flickr page. She still remembers the day and the moment she snapped this picture.

"He was so funny， crawling through the sand and then trying to eat fistfuls of it. He would move so quickly then， it was hard to snap shots of him sitting still，" she said.

"I only got that one shot of him， and going through my camera on the drive home， I immediately loved it. I posted it to my Flickr account as soon as I got home， and it was an immediate hit.

"Its funny because so often people， usually those with little experience with toddlers， assume its a posed photo. Good luck trying to get a toddler to pose like that."

The picture was taken in 2007， but it wasnt until two years later Laney began noticing it around the Internet. Initially， someone had photoshopped4） a crying child in the background with the title "I hate sandcastles".

Laney admits： "I didnt like it at all then. It was at the beginning of the whole meme thing. Sammy was still a baby and I didnt even know what a meme was at that time， I just didnt like him being portrayed as a bully5）."

Fortunately， a year later， the meme changed and Sam became Success Kid， which Laney says she thought was "just adorable".

And does Laney have any tips for parents whose children inadvertently6） become internet-famous？ "Now its maybe a little different because memes and internet stardom is more widely known，" she said.

"But still， its got to be a surprise for most anyone who finds themselves in this situation. I think the best thing to do is accept it， because once the Internet has it， its really out of your control， for the most part."

"Most importantly， retain the copyright to your photo， because the Internet has now made it marketable. Not that you must now seek to market it， but its nice to have some control over how its used， and the right to take legal action over unauthorized use for commercial purposes."

As for Sam， who turned eight this year， Success Kid is something hes grown up with and is fully-aware of.

"He mostly really likes it. Weve only done a couple of appearances， so its mostly just the photo. He likes it and it sort of embarrasses him."

"All of it is pretty awesome. Just that it happened to us. I took a photo of my kid at the beach， like any parent might， and posted for friends and family to see. Who couldve ever known what would happen next. Its been full of fun experiences and financially has helped quite a bit. I have no real complaints. I feel pretty fortunate."

Success Kid

勵志小孩

拳頭緊握，臉上的表情無比堅定，勵志小孩是個無所不能的小孩。你可能已經見過有人在為自己的某項成就感到特別驕傲時貼出這張圖片。

勵志小孩的真名是薩姆·格里納，他的媽媽萊尼是一名攝影師，這張照片就是她為兒子拍攝并發布在她Flickr主頁上的眾多照片之一。她還記得那天自己抓拍到這張照片時的情景。

“他太逗了，在沙灘上爬來爬去，然后抓了幾把沙子想要吃。當時他動作太快了，很難抓拍到他坐著不動的照片。”她說。

“我只拍到他那一張照片，在開車回家的路上翻看相機里的照片時，我立刻就喜歡上了那一張。我一到家就把它發布在我的Flickr賬號上，那張照片立馬就火了。”

“人們——通常是沒有什么帶小孩兒經驗的人——總是想當然地以為那張照片是擺拍的，這很有意思。要讓一個蹣跚學步的孩子擺出那種姿勢，祝你好運吧。”

這張照片拍攝于2007年，但直到兩年后，萊尼才開始發現它在網上流傳開了。最初有人用PS軟件在照片的背景里加了一個哭泣的小孩，標題寫著“我討厭沙堡”。

萊尼承認：“當時我對此很反感，那時才剛開始有網絡表情這回事兒。薩米還是個小寶寶，我當時連網絡表情是什么都不知道，就是不喜歡他被塑造成小霸王的樣子。”

所幸，一年之后，這個表情發生了變化，薩姆變成了“勵志小孩”，萊尼說她覺得這“很可愛”。

對于那些自家孩子無意間走紅網絡的家長，萊尼有沒有什么建議呢？“現在情況可能有一點不同了，因為網絡表情和網紅更廣為人知了。”她說。

“不過，不管是誰，大部分人遇到這種情況還是會大吃一驚。我認為最好的做法就是接受這件事，因為一旦到了互聯網上，事情就真的不是你能掌控的，很大程度上是這樣。”

“最重要的是，要保留你拍的照片的版權，因為互聯網如今已經讓它成了可以出售的商品。這并不是說你必須要想法設法把它賣出去，而是對照片如何使用能有一定的掌控，對于未經授權而用于商業目的的行為能采取法律措施，這樣還是比較好的。”

而對今年（編注：英文原文發表于2014年11月）八歲的薩姆來說，“勵志小孩”的表情一直伴隨著他成長，他對此也完全清楚。

“他對這件事基本還是很喜歡的。我們只在公眾場合露過幾次面，所以基本上只是那張照片很紅。他喜歡那張照片，又覺得它讓自己有點尷尬。”

“這一切都很棒，只是發生在了我們身上。我在沙灘上給孩子拍了張照片，這是每個家長都可能會做的事，然后把照片發到了網上給親戚朋友們看。誰當時能知道接下來會發生什么呢？這一路有很多有趣的經歷，在經濟上也給我們帶來很大的幫助。我確實沒什么可抱怨的，我感覺很幸運。”