WeWork室內設計主管布里特妮·哈特訪談

葉揚 采訪/Interviewed by YE Yang

1 布里特妮·哈特/Brittney Hart

2 WeWork英國倫敦老街共享空間/WeWork Old Street Commons London, UK

2018年2月，我們對WeWork室內設計主管布里特妮·哈特1）進行了郵件采訪。

WA：WeWork是世界上 “聯合辦公空間” 設計最為成功的公司。能告訴讀者你們對于“聯合辦公”的定義嗎? “聯合辦公”對你們來說有什么不同的意義?

布里特妮·哈特（BH）：WeWork不僅是個“聯合空間”，我們是一個面向創作者的平臺。通過實體和虛擬的產品向全世界20多萬名會員提供空間、社區和服務。我們相信，通過容納了極佳設計與技術的空間將人與人聯系起來——最重要的是通過社區——我們使人們的工作和生活更加人性化。

WA：在您看來，“聯合辦公空間”對于城市的作用是什么？

BH：人們搬進城市，尋求社區、目標和機遇來創造他們的生活。工作的性質正經歷著一種宏觀的文化轉變。越來越多的人們跨越代際、種族和地域，以期實現個人成就，這意味著他們在充滿活力的環境中做著自己所熱愛的工作，其他人也在努力把創意變成現實。

在WeWork，我們專注于將建筑和空間轉化為充滿創造性、專注性和連接性的動態環境。它不僅是一個很好的工作場所，我們還通過創造有意義的令人難忘的經歷，給會員業務帶來積極的影響，從而為工作帶來了革命性的變化。一旦會員加入WeWork，他們可以同時受益于所有這些服務設施和增值體驗。

WA：可以請您描述一下聯合辦公空間的設計過程嗎？這與為一家單獨的公司設計傳統的工作空間的過程是否不同?

BH：我們的設計團隊投入了大量的精力來添加特殊的細節，使用定制的家具和燈光，創造出一種具有綜合性與層次感但又容易接近的空間。無論是通過定制的藝術品、自定義的材料和色板、整個空間的流動和布局、甚至是辦公桌在辦公室里如何擺放——我們正在促進和推動那些與建筑相互交織的有意義的體驗，并將其帶入到生活中。

我們也專注于為會員提供能夠恰當融合靈感與功能的空間。在WeWork，我們打造了很多成功的空間，這些空間是開放的，但卻有不同的工作方式和互動方式。休息區往往擠滿了人，很多人聚集在一起交談，發出嗡嗡聲，產生了一種奇妙的有感染力的能量。個人辦公室和會議室構成了一個中間地帶，比公共區域更私密也更安靜，但仍然會產生一種與周圍人的行為活動密切相關的感覺。電話間或小型討論區為會員提供了遠離喧囂和活動的喘息之機。

為單獨的公司做設計可能需要一些定制，比如更大的會議室，或者一個專門用于藏書的空間。但無論你是自由職業者、小公司還是大公司，我們的目標是創造一種環境，能夠為人們提供空間并提供一種彼此互動的方式。

WA：設計過程中您最關心的重要部分是什么？哪一部分最具有挑戰？您如何為自己的空間選擇建筑師或室內設計師？

BH：社群是WeWork的催化劑，因此我們專門把空間設計成能激發會員間協作和互動的形式。我們希望自己的空間能平易近人，且使用了那些對空間、鄰里和社區都很可靠的自然材料。

我們的目標是提供全面的會員驅動的體驗，這意味著需要設計對不同類型的公司和工作者來說都實用且令人愉快的空間。當人們走進世界上任何一家WeWork的辦公空間——都能感受到直接且明顯的能量，這不是偶然的，而是基于設計的必然。雖然每個場所都是獨一無二的，但它毫無疑問仍然是WeWork理念的體現?，F如今，打造高效的工作場所是為了盡可能提供最好的體驗，我們希望會員在進入空間時，清楚地知道他們身在WeWork之中，但它又是獨一無二的，因為WeWork使空間具有上海、墨西哥城或巴黎等各自不同的地域特質。

WA: WeWork is the most successful company for the "co-working spaces" in the world. Could you tell our readers what is your definition of "co-working"?Does it have any some different meanings for you?

Brittney Hart (BH): WeWork is more than just"co-working spaces." We are a platform for creators,providing over 200,000 members around the world with space, community, and services through both physical and virtual offerings. We believe that by connecting people through our spaces with the best of design, technology, and most importantly, our communities, we humanise the way people work and live.

WA: What is the role of "the co-working spaces" for the cities in your views?

BH: People are moving to cities, seeking community,purpose, and the opportunity to create their life's work. The nature of work is changing and there is a macro cultural shift taking place. More and more people – across generations, races, geographies – want personal fulfilment. This means working on projects they're passionate about an energetic environment where others are also working hard to bring their ideas to life.

At WeWork, we focus on transforming buildings and spaces into dynamic environments for creativity, focus, and connection. It becomes more than just having the best place to work, we are revolutionizing work by creating meaningful and memorable experiences that positively impact on our members' businesses. Once our members enter a WeWork, they can benefit from all of these valueadded and services experiences simultaneously.

WA: Can you describe the process of designing a co-working space for you? Is it different with the process of designing other traditional work spaces for a single company?

BH: Our design team puts a lot of energy into adding special details, creating custom furniture and lighting to create spaces that feel complex and layered but accessible. Whether it's through custom artwork, defining the materials and colour palette,the flow and layout of the entire space, or even how the desks are arranged in an office, we're facilitating and driving experiences that intertwine with the architecture that are meaningful and bring them to life.

We also focus on providing our members with spaces that have the right mix of inspiration and function. There has been a lot of success at WeWork in creating spaces that are open but programmed with different types of ways of working and interacting. Our lounge areas tend to be bustling with lots of people congregating and buzzing about those yields a fantastic, infectious energy. The individual offices and conferences rooms constitute a middle ground and offer more privacy and quiet than the common areas but still generate a feeling of closeness with the activity of people working around them. Phone booths, or smaller breakout areas provide members some respite from the bustle and activity.

Designing for a single company might require some customisation like a larger conference rooms,or a dedicated space for a library for example. But whether you are a freelancer, a small company or a large corporation, our goal is to create environments that offer people ways to interact with the space and with each other.

WA: What are the important parts which you care most about in the design? Which part is most difficult? How did you choose architects or interior designers for your spaces?

3 WeWork中國上海威海路共享空間/WeWork Weihai Rd Commons Shanghai, China

WeWork的獨特之處在于，我們內部有一個全球化的復合型團隊，擁有600多名室內設計、建筑、產品設計、平面設計、工程、研究、物流、構造、運營、供應鏈和設施等領域的專家。他們來自于紐約、舊金山、上海、倫敦、布宜諾斯艾利斯、孟加拉和東京。在同一個獨立組織之下的內部設計團隊和開發團隊使WeWork成為（如果不是唯一的也是）少數幾家全身心專注于在世界各地構建美好空間的公司之一。

WA：到目前為止，世界范圍內共有多少個WeWork辦公空間？中國有多少個？

BH：WeWork在全球擁有200多個實體空間，建筑類型包括歷史性的舊建筑和高級辦公樓等。在中國，目前有12個，如北京、上海和香港。

WA：使用者最喜歡哪一個空間呢？原因是？

BH：遍布世界的空間有200多個，很難說哪一個是最好的。對我們的會員來說，WeWork設計的每一個空間都是獨一無二的，且獲得成功的原因各不相同。

WA：商業上最成功的空間是哪一個？促使聯合辦公環境獲得成功的因素是什么？

BH： 每個空間都有其獨特性且成功的原因各不相同。我們認為自己是一家以地域性操作為方向的全球化公司。無論是在柏林還是在圣保羅的WeWork，我們的最終目標都是一樣的——通過優秀的設計為社區和協作創造機會。

在WeWork，我們非常重視成為當地社區的一分子，而不只是把WeWork的理念扔到既有城市當中。在選定目標建筑之前，設計和研究團隊就開始工作了，我們實地調研，了解這片區域和鄰里。團隊對建筑本身的了解，對區域歷史的了解，以及對社區和鄰里的了解都可以轉譯成為場所特定的設計元素（如定制的藝術品、家具等）。

WA：您認為聯合辦公空間能改善現代工作的流程嗎？在效率、溝通、可移動性或成本控制方面它是如何起作用的？

BH：當然有改善，但是設計任何工作空間的關鍵在于，要明確你在為誰做設計。這可能是顯而易見的事實，但傾聽始終是關鍵，你獲得的信息和你所提供的信息同等重要。在WeWork，我們一直在尋找優化會員體驗的方法。環境里有某種力量，使志趣相投的人們能富有激情地對待生活和工作。

WA：從聯合辦公空間中獲得的創意可以應用到傳統的辦公空間嗎？

BH：WeWork一直都將自己視作一個面向創作者的平臺，在開始進行任何項目設計時，會員都是我們所考慮的重點。這似乎是顯而易見的，但這對于理解我們在為誰而設計有重要的價值。工作的本質在不斷變化，但人們如何工作或人際之間如何交往，是許多職場設計行業正在研究且仍在努力解答的命題。

我們的會員涵蓋了廣泛的群體且其需求各不相同。我們一直在尋找解決方案。這意味著我們所有的會員進入WeWork打造的空間后，都要集中注意力去工作，并與他們所在的社區進行互動。我們的內部研究團隊能夠獲得會員在空間中的實時反饋，并查看空間性能的各項數據。反饋后期又匯總給設計師，使得我們可以將設計進行迭代和優化，也使得我們在世界各地不斷進行更多的空間設計。無論是調整會議室的大小、更換椅子的種類，還是改變壁紙的設計，我們一直在努力改進，且希望能更好地整合使用者的經驗。□

4 WeWork英國倫敦帕丁頓共享空間/WeWork Paddington Commons London, UK

5 WeWork美國洛杉磯大道共享空間/WeWork Promenade Commons Los Angeles, USA

6 WeWork中國上海延安路共享空間/WeWork Yan'an Rd Commons Shanghai, China

BH: Community is a catalyst for WeWork, so we design our spaces to inspire collaboration and interaction among the members. We want our spaces to feel approachable and use natural materials that feel honest to the space, the neighbourhood, and community.

Our goal is to provide an inclusive memberdriven experience, which means designing a space that is both useful and enjoyable to diverse types of companies and workers. When someone walks into a WeWork – in any location around the world – there is an immediate and palpable energy. This is not accidental, it's by design. So while each location is unique, it's still distinctly WeWork. Today, creating effective workplaces is about providing the best experiences possible. We want our members to enter our spaces knowing they are in a WeWork but it's unique because it has qualities that make it feel like a WeWork in Shanghai or Mexico City or Paris.

WA: By now how many WeWork spaces in the world? And how many in China?

BH: WeWork has over 200+ physical locations around the world that range in footprint and building types that include historical and Class A towers. We currently have 12 locations open in China: Beijing, Shanghai, and Hong Kong.

WA: Which one do users like most? And why?

BH: With over 200+ locations around the world, it's hard to single out a location. Again, each WeWork is unique and is successful for different reasons for our members.

WA: Which space is the most successful in commercial term? What makes the co-working environment successful?

BH: Each space is unique and is successful for different reasons. We see ourselves as a global company with a local playbook. The goal is always the same whether we're designing a WeWork in Berlin or Sao Paulo – to create opportunities for community and collaboration through good design.At WeWork we put a huge emphasis on becoming a part of the local community. We're not just dropping the WeWork culture into an existing city. Before a building is even selected, our design and research teams get to work. We visit the site,get to know the area, and neighbourhood. What our teams learn about the building, history of the area,the community and neighbourhood can translate into design elements (i.e. custom artwork, furniture)specific to that location.

WA: Do you think the co-working spaces improve the modern work process? How does it work on productivity, communication, mobility or cost control?

BH: Absolutely, but the key to designing any workspace is understanding who you are designing for. It may be obvious to state, but listening is always key. What you do with the information you're provided is equally as important. At WeWork, we are always looking for ways to improve our members'experiences. There's a power to being around likeminded individuals pursuing their life's work and passion. By connecting them with each other in our spaces, we're aiming to nourish productivity,progress, and inspiration.

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WA: Have there been something creative gained from the co-working spaces can be applied to the traditional work spaces?

BH: WeWork has always identified itself as a platform for creators, and when we start designing any project we're thinking about our members. It seems obvious to state, but there is significant value to understanding who we design for at WeWork.The nature of work is constantly changing but how people work or interact in them is something many in the workplace design industry are studying and still trying to understand.

Our members traverse a wide demographic and their needs are different. We're always looking for solutions that mean all our members have to do is come to a WeWork to focus on work and interact with their community. We have an internal research team getting real-time member feedback on our spaces and looking at data around how our spaces perform. This feedback comes back to our designers,and we continue to iterate our designs as we continue to add more locations around the world.Whether it's modifying the size of a conference room, chair types, or a wallpaper design, we are always working to improve, and hopefully better,the experience for those utilizing our spaces.□

7 WeWork法國巴黎老佛爺共享空間/WeWork La Fayette Commons Paris, France（1-7圖片來源/Courtesy of WeWork）

注釋/Note

1）布里特妮·哈特，WeWork室內設計主管，加利福尼亞州立大學洛杉磯分校碩士，負責把控新項目美學層面的研發及創新，以改善WeWork現有及未來會員的體驗。與此同時，她也是Husband Wife的聯合創始人和主創設計師。/Brittney Hart, Head of Interior Design, WeWork, earned her Master of Architecture from the University of California, Los Angeles. She is responsible for developing and creating the aesthetics of new projects to enhance the WeWork experience for its current and future members. At same time, she is the co-founder and principal for Husband Wife.