CHIC 2018 Spring

In ten major exhibition zones and three major exhibition-in-exhibitions covering 117，200m2， CHIC 2018 Spring gathered 1，210 exhibitors and 1，395 brands from 21 countries and regions， welcoming 112，666 professional visitors within three days.

Brand-new exhibition visiting experience

Within the three days， Chinese persons occupied in garment industry have shown their passion and expectations accumulated in the last winter. Brand-new exhibition visiting experience is used in this CHIC to transmit “young” trends， causing resonance between persons within this industry. Different brands and enterprises have made response with new products， new images and new patterns.

In mens wear zone， Ruyi Group brought over 30 internationally famous clothing brands like Royal Ruyi， Aquascutum， DURBAN and Sandro come on the stage with large exhibition areas， showing rise of a world-class fashion group.

Numerous high-quality brands in the womens wear zone make a vigorous stage pose. The brand 5secs created independent， vigorous and individualized dressing style， while CHANSARR manifested gentleness and elegance of the Orient. Numerous womens wear enterprises showed their special prowess and conducted in-depth communication with domestic and foreign merchants.

There are unceasing bright spots in original fur and feather zone. International Fur Trade Federation（IFTF） carried two major fur clothing auction companies NAFA and SAGA as well as international top-end fur clothing brands from multiple countries to come on the stage of CHIC.

ACCADEMIA from Italian group in global fashion zone brought boutique shoe products. This brand has added more gorgeous crystal decorative design according to Chinese consumers preferences； principal in charge of the Italian brand LE FATA who has participated in exhibition for many times expresses that，“the brand should certainly continue to participate in CHIC so as to master market and business opportunities”. Principal in charge of export for the Italian Ciintellie Galluzzo surprisingly found that it has not only harvested numerous Chinese clients but also received clients from South Korea and Japan.

At present young consumer group with individualized and diversified demands has gradually become the mainstream， and their vitality and new thinking are becoming creating brand-new development space for China fashion industry. Therefore， its not difficult to find that brands and enterprises focusing on individualized design and creative culture have been energetically welcomed； Audiences are in an endless stream in Impression·Utopia in fashion bags and suitcases exhibition area. The brand has made splendid achievements for continuous three editions， and the products it exhibits are packaged and bought while harvesting many clients； Zhonggang Leatherware Mall from Guangzhou has made its first appearance， bringing 8 different styles of bags and suitcases brands， and it has harvested a lot since the first day with prominent effect.

Meanwhile， E-fashion Town in design power zone has gathered designer brands like B+By Beautyberry， Fenshuiqi， DEA+ROZE， Artistic Living Space， etc.， thus becoming the hotspot concerned on the site； Jinghao Clothing， SIGO Clothing， Xingzoujian Clothing and so on in ODM intelligent manufacturing zone have harvested cooperative intentions of a large batch of professional buyers with extremely strong R&D; capacity with the contact achievements far exceeding whats expected.

Emerging forces with continuous innovations

Consumption upgrading is calling for young， individualized and fashionable products and brand having higher identification degrees， and CHIC 2018 tries to guide us to interpret multilayer meanings of “young”. Entering overwhelmed exhibition areas， you will understand innovative connotations under appearance of vitality.

“Young status” is the desire for innocence. In kids wear zone， balabala， Mongdodo， Marcolor and school uniform brand Hey Junior subordinate to Semir Group have made a stage pose on CHIC. The principal in charge of this exhibition area expressed that fashionable young generation has become the main consuming power， and Semir has realized integration， optimization and upgrading in multiple aspects like product R&D;， channel layout and service experience.

“Young status” is innovation of operation pattern. Yisijia from Pinghu group has closely combined functional clothes with sports， exercise and travel to construct “life experience space” and “outdoor exercise club”； LIN Edition Limit has been sold through online celebrity live broadcasting， owning over 4 million members so as to form an integrated advantage of design， production and sale.

“Young status” has overturned manufacturing paradigm. In superlarge exhibition hall of Hodo （504m2）， all kinds of “black technologies” were gathered here， not only exhibiting “unmanned retail store”， “intelligent fitting room” and “magic dressing mirror” but also displaying new technologies like “cloud goods shelf”and “data screen”， etc.； M SUYA brought visualized production management system， and panty production status was reflected on intelligent manufacturing screen one by one.

“Young status” is exploration into new retail. Regent Software in Linking Future Zone brought products and services like Regent intelligence store， Regent INNO small program， full micro BI， shopping guide APP， etc. These interesting products and services with absolute sense of science and technology have brought fresh experience to the merchants and more importantly， they have brought reflection and enlightenment to colleagues within the same industry.

“Young status” is also inheritance and iteration of operators. More and more fresh faces in the generations after the 70s， 80s and 90s have appeared in CHIC. From young designers bursting creativity to young and promising second-generation entrepreneurs and to new-generation buyers， they are in high spirit， taking over the relay baton for industrial development and presenting new-born forces with unlimited potentials in China fashion industry with broad vision and advanced concepts.

Effective commerce and trade contact

“5 boxes of business cards have given out completely very soon”， “big orders have been received from purchasers and supermarkets within 20 min since the beginning of the exhibition”， “half of this series of new products have been bought out” … Exhibitors on this fair were still happy in busy activity， showing their satisfaction in talk and face expression and filled with expectations and confidence in the future.

High-quality orders in this edition were extensively praised again with triumphant news keeping pouring in various exhibition zones： in fashion accessory zone， visitors were in an endless stream on exhibition booth of LEONARDO which took part in the exhibition for the first time， and the principal expressed that the effect had far exceeded what it was expected； HASUPTAM consulted with over 80 intentional agents. Fashion brand MONKEY KING welcomed over 1，100 visitors and reached alliance intentions with more than 200 people； JPE received more than 1，300 people on the site and more than 300 people had intention of joining in this brand.

“We have to say that CHIC is truly a core platform and resource center within the industry！”. Designer brand Huamushen which came to the exhibition again harvested over 150 clients which had intention of placing orders. They enjoyed abundant harvests， not only accurately and highly efficiently contacting buyers but also getting acquainted with many upstream and downstream cooperative partners in supply chain like manufacturers and department stores， etc.

Besides offline face-to-face communication， online information has already linked to great capacity of exhibition and trade contact — CHIC official APP and official Wechat account have released over 200，000 commerce and trade demands from professional visitors and over 700，000 commerce and trade messages from exhibitors.

CHIC has not only integrated the most excellent industrial chain resources but also gathered leading-edge opinions in this industry， popular trend experience and commerce and trade contact salon. In addition， a series of activities has contributed to garment brands to master reform at market terminal and wind indicators of future development trend. The commerce and trade contact salon and commerce and trade show associating dynamics and statics which have been implemented for multiple times every day have both visual beauty and value， providing pragmatic， highly efficient and accurate contact platform for professional buyers and enterprise participants.