FW2019/2020 Trend forecast

Released by Cotton Incorporated

Pretty Ugly

Trend:

Tired of forced perfection, we begin to embrace the ugly as a welcome and inspiring escape.Running concurrent with cultural movements, the “bright side” of ugly is that it amplifies the interesting instead of the flattering. Cacophonous components revive our perspective in fashion, art and architecture, as we appreciate design that doesn’t take itself too seriously.This new view allows us to explore the vibrant underbelly of inspiration and thought that gives artists a venue to communicate their rebellious takes on beauty. Deliberately meant to be provocative, this trend encourages us to challenge the standard.

Color:

Bold, seemingly mismatched color and off-kilter shades garner attention in the Pretty Ugly color story. Sweet pink and bright fuchsia bitterly clash with grass green, while heightening and unlocking our senses. Unusual color combinations such as putty and vibrant yellow are surprisingly chic.Applications for brighter colors run the gamut from accenting prints and patterns to embellishing details, but can also serve as all over shade options.Pretty Ugly colors are a welcome contradiction,being both alluring and revolting. These colors can cross into all media from street style to high end glamour. Fabrics for this trend have unusual textures and over the top embellishment, inspiring us to celebrate the ugly as interesting.

Going Rogue

Trend:

Shifts in society are pushing every industry to break from convention. These changes are proving that there is no longer a status quo. Evolving from collaboration to disruption, brands invite outsiders to jolt creativity and reinvigorate legacy brands.As societies become more diverse, they challenge companies to do the same. Both corporations and individuals are diverging from their once strictly linear paths. Going Rogue pays homage to ‘rule breakers’ but also enlists us to become one.

Color:

An intense grouping of colors that have an avant-garde but complex appeal. Vibrant, dynamic blues are energetic and when coupled with rich purples give character and depth to the palette.Soothing mint green provides a backdrop to the more poignant pops of orange and blue. Brass adds an element of sophistication when used alone or an inspired nuance when used with the brighter hues. These bright, optimistic colors provide emotional direction for products and design that are incredibly versatile. Re-imagined traditional fabrics break the mold using both unique colors and constructions. Clashing colors work well to create deep, iridescent fabrics.

Covet and Collect

Trend:

Straddling the notions of becoming a collector and trendsetter we explore the idea of ‘future vintage’. Educating ourselves on what holds intrinsic value, we hone in on design and products that clearly communicate artistry and serve as a modern day icons.Brands that simultaneously encapsulate their heritage and create a sense of ‘hype’ capture their target market and gain new followers in the process. Retailers and designers re-imagine their production timelines as unpredictability keeps the consumers attention.Relevant fashion becomes art and is revered as such.