中國“老干媽”登上紐約時裝周

江蘇師范大學附屬實驗中學 張依固

“老干媽”，憑著自身獨特的風味，已成為一個國際認可的中國品牌，并且以一種別出心裁的方式登上了今年的紐約時裝周，大展異彩，引領一股新的潮流。

詞匯掃障

1.entrepreneurn.創業者；企業家

2.strategyn.策略；計策

3.memen.模因；模仿傳遞行為

4.generatev.產生；引起

5.synonymousadj.同義的

The 71-year-old founder of a Chinese chili oil company hasmade it big.The photo of her face hasbeen stuck onclothes selling for 120 US dollars at the Opening Ceremony store in New York City.Tao Huabi， a Chineseentrepreneur，best known for the Laoganma chili oil，has becomesynonymouswith the brand itself.Her face which is displayed on every bottle of Laoganma chili oil has also beentaken asamemein China.

According to a 2017 Forbes estimate （估計）， Tao is worth more than 6.8 billionyuan（around one billion US dollars）.Founded in 1997，the Laoganma Foodstuff companygenerated3.72 billionyuan（around 544 million US dollars） in income in 2016， helping lift the economy in Guizhou Province，which is one of the poorest provinces in southwest China，according to Xinhua News Agency.

Loved not only by Chinese locals，but also by non-Chinese consumers，the chili oil once was sold on the expensive goods website Gilt for six US dollars a bottle in 2012，roughly eight times the price in China at that time.There's also a fan group on Facebook with over 1，700 members.Most discussion is about how they consume the chili oil every day.On April 6，Thai Princess Macha Chakri Sirindhorn，also a chili lover， visited the Laoganma Foodstuff company during her seven-day trip to China.

The Opening Ceremony store is astrategyfrom Tmall，the Alibaba Group-owned e-commerce platform，to help Chinese designers gain popularity in the US.As the part of the company's efforts to cultivate fashion talent and introduce creative culture in China，the Chinese online shopping giantkicked offthe Spring/Summer 2019 New York Fashion Week by creating a “Tmall China Day” event.

At this season's New York Fashion Week，Tao's chili oil was invited tobe featured asa Chinese symbol by Alibaba.Representing symbolic Chinese brands， Yunnanbaiyao， as well as mineral water company， Kangshifu， were also invited.

Reading Check

Laoganma， a Chinese chili oil， is loved by Chinese and non-Chinese 1._______.And the 2______._of Tao Huabi，who is 3._______of Laoganma，was stuck on clothes at the Opening Ceremony store in New York.In addition，Tao's chili oil was invited to be 4______._as a Chinese 5._______.

Using Language

Ⅰ.Important phrases in the text

1.make it big走紅

2.be stuck on被粘在……；迷戀上……

3.take sb/sth as把某人/某事看作是……

4.kick off踢開；使開始

5.be featured as被塑造成……

Ⅱ.Complete the following sentences in correct forms with the phrases given above.

1.Each applicantmustensure thataphoto _______his or her résumé， along with an entry fee.

2.Few students does not _______college entrance examination _______a life-changing opportunity.

3.The king was _______an incapable and evil person by the author.

4.In short，you must _______your own job if you don't plan to go on to graduate school.

5.In order to _______around the world，this product must have its own characteristics and a steady stream of innovation.