上海浦東嘉里親子會(huì)員中心中國(guó)上海

開發(fā)單位：嘉里建設(shè)有限公司

設(shè)計(jì)單位：SPARK思邦

項(xiàng)目總負(fù)責(zé)：斯蒂芬.平博理+ 林雯慧

項(xiàng)目經(jīng)理：楊熙

設(shè)計(jì)團(tuán)隊(duì)：William Nguyen Van Thanh Ha, Luca Maccarinelli

設(shè)計(jì)時(shí)間：2017-2018年

竣工時(shí)間：2018年

總建筑面積：120平方米

Client: Kerry Properties Limited

Design Architect: SPARK

Project Director: Stephen Pimbley + Wenhui Lim

Project Associates: Frank Yang

Team: William Nguyen Van Thanh Ha, Luca Maccarinelli

Design Period: 2017-2018

Completion Date: 2018

Total GFA (sqm): 120 sqm

SPARK思邦完成了浦東嘉里城Living Room的設(shè)計(jì)，這是一個(gè)供嘉里會(huì)員使用的親子社交空間。這個(gè)120 平米的空間位于浦東嘉里購(gòu)物中心的B1 層，靈感來自“魔法森林”的民間傳說，旨在激發(fā)孩子和父母的好奇心、樂趣和互動(dòng)。嘉里的“Living Room”概念是業(yè)主策略的一部分，旨在面對(duì)顛覆性的線上/線下購(gòu)物競(jìng)爭(zhēng)，為其會(huì)員顧客創(chuàng)造豐富的購(gòu)物體驗(yàn)。

多功能空間由位于“樹屋”內(nèi)的特定項(xiàng)目設(shè)施提供支持，標(biāo)志著入口和接待處。中心活動(dòng)空間支持藝術(shù)和手工藝課程，瑜伽和講故事。中心空間有一個(gè)“舞臺(tái)”和帶有隱蔽存儲(chǔ)的階梯式座位，所有的裝飾元素和顏色都來自KerryOn的品牌顏色。購(gòu)物中心的到達(dá)和連接是安全的，也為孩子們提供了一個(gè)安全的環(huán)境，同時(shí)也可以讓路人看到里面的活動(dòng)。

SPARK's KerryOn Living Room is a parent-child social and learning space for members of the KerryOn club. The 120sqm space is located at B1 Of the Pudong Kerry Shopping Mall. The proposal drew inspiration from the na?ve forest and jungle paintings of Henri Rousseau with the aim of stimulating curiosity, sense of fun and interaction between the children and parents.

The multi-functional space is supported by program speci fic facilities located in a ‘treehouse' which marks the entrance and reception.The central event space supports art and craft classes, yoga and storytelling. The central space has a “stage” and terraced seating with discreet storage all decorated in elements and colours from the KerryOn Brand palette. The arrival and connection to the mall is secure providing a safe environment for the children but also designed to allow passers-by glimpses of the activity inside. The KerryOn “Living Room “concept is part of the client's strategy to remain relevant in the face of disruptive competition from online shopping and to create varied physical experiences that draw and retain people at the mall and add value for their “member” clients.