泰國會展局推出四大戰略舉措激勵MICE行業復蘇

李婧

作為傳統度假觀光熱門目的地的泰國，因具備近程、性價比高等優勢深受中國會獎旅游客群的青睞。但近年來頻被曝出存在安全問題，導致當地旅游業多次被波及，甚至一度受到中國游客“冷落”。為了挽回中國游客赴泰的信心，泰國政府已多次為中國等20個國家和地區游客免除落地簽證費用。2019年，泰國推出“會獎旅游專屬”計劃，可以看出是在傳統觀光旅游和后期休閑度假游基礎上，力圖做產品結構調整和產業結構升級。通過發展會獎旅游豐富游客來源，帶動會議相關產業鏈。泰國雖然是一個比較成熟的旅游目的地，但之前并沒有會獎旅游的發展基礎，且如果涉及會展，對于配套設施要求也較高，加之2020年受到新冠疫情的影響，泰國發展會獎、會展旅游時確實面臨一些挑戰。

As a popular destination for traditional vacations and sightseeing， Thailand is favored by the Chinese MICE tourist groups because of its short-distance and high cost-effective advantages. However， in recent years， it has been frequently exposed that there are safety problems， which has caused the local tourism industry to be affected many times， and the destination was even"suppressed" by Chinese tourists. In order to restore the confidence of Chinese tourists in Thailand， the Thai government has repeatedly waived visa fees on arrival for tourists from 20 countries and regions including China.

In 2019， Thailand launched the "Exclusive MICE Tourism" plan， which shows that it is trying to adjust the product structure and upgrade the industrial structure on the basis of traditional sightseeing tours and later leisure vacation tours. Enrich the source of tourists through the development of MICE tourism and drive the industry chain related to MICE. Although Thailand is a relatively mature tourist destination， there was no basis for the development of MICE tourism before， and if conventions and exhibitions are involved， the requirements for supporting facilities are also high， and in addition to the impact of the COVID-19 epidemic in 2020， There are indeed some challenges for the Thai MICE exhibition development.

近日，泰國國家會議展覽局（TCEB）公布2021財年運營計劃，并推出四大戰略舉措刺激當地MICE行業復蘇。同時，在中國市場強調以人為本（IM PEOPLE FOCUSED）關懷計劃，并且創建全新視頻活動，進一步鼓勵更多企業放飛思想，激發創造力和創新。

TCEB主席Chiruit Isarangkun Na Ayuthaya表示，TCEB的2021財年運營計劃，著重解決新冠肺炎疫情所帶來的負面影響與相關挑戰，并且借由創造和推廣商機協助MICE企業家盡快恢復業務，同時聚焦提升疫后的泰國MICE行業標準，以及加強MICE行業的可持續發展基礎。目標是爭取1040萬位MICE旅客，達到640億泰銖的收入，預計2021財年泰國MICE收益將增長3.5%。2021年第一季，TCEB將為70個活動提供支持，這些活動將為泰國創造就業機會并創造收入，并強調MICE作為刺激泰國經濟的重要性。……