以文融城繪藍圖 以文筑夢潤人心

方俊 羅意 劉佳蓓

國民之魂，文以化之;國家之神，文以鑄之。從古至今，文化始終是耀眼的時代底色，更是城市綜合實力的重要標識。

近年來，龍游縣賡續文化根脈，傳承創新發展，全面提升城市軟實力和競爭力，加快建設四省邊際中心城市、打造四省邊際共同富裕示范區。

成風化人、歌以詠志，曾經“藏在深閨人未識”的文化瑰寶越來越多地顯露人前，文化“活”起來、旅游“熱”起來、發展“快”起來，一幅山清水秀、百花齊放的秀美圖景在龍游大地徐徐展開。

“8090”宣講有“溫度”

“山因脊而雄，屋因梁而固，英雄是時代的脊梁，是我們這個時代最閃亮的精神坐標……”9月13日，詹家鎮浦山村議事廣場上熱鬧非凡，衢州市“8090新時代理論宣講”工作現場推進會在龍游縣舉行，全市各縣（市、區）宣講員齊聚一堂聆聽宣講，互看互學，不僅能交流理論宣講的先進工作經驗，更有利于探索新時期理論宣講工作的創新與實踐，進一步提升全市理論宣講工作的水平。

有著2240多年建縣歷史，留下了豐厚文化積淀的龍游，努力探索新時期理論宣講工作的創新與實踐。2019年9月，龍游在浙江省率先組建“8090新時代理論宣講團”，一群80后、90后成為新時代奮斗的領跑者，致力于解答中國問題、講好中國故事。

“團石要振興，就要把風景變黃金。”在龍游縣小南海鎮團石村，龍游縣“8090新時代理論宣講團”成員王莘子講述了如何推進鄉村建設的“后半篇文章”，鼓勵大家在“網紅村”培植“網紅業態”。在新思想新理論指導下，該鎮組織策劃了團石灣啤酒音樂節、“潮起龍游 嗨翻十月”、“醉美兩江 夜秀團石灣”等系列活動。特別是團石灣啤酒音樂節，共進駐各類商家60余家，引流超15萬人次，拉動內需消費近200萬元。

“我們每個人都是一顆螺絲釘，安裝在祖國這架恢宏的大機器上，為中國轉動發力……”在中浙高鐵軸承有限公司，龍游縣“8090新時代理論宣講團”成員張佩思用一個個小故事串聯起他心中的強國夢。在宣講互動中，來自五湖四海的員工們提高了認同感，促進了文化融合。

在農家院壩、田間地頭、村社廣場、學校企業、重大活動、線上課堂等場景，處處可見“8090”的身影。龍游的新時代青年們，在學習新思想新理論中，建立起更高的站位、更長遠的眼光、更寬廣的格局，也促動他們以永不懈怠的精神狀態和一往無前的奮斗姿態，擔負起時代賦予的重任，成為新時代乘風破浪、開創新局的“弄潮兒”。

如今，龍游縣“8090新時代理論宣講團”已從最初的30余名成員發展到4000余人，構建起全域覆蓋、跨界融合的青年宣講隊伍體系，形成1個縣級總團、76個鄉鎮（街道、部門）分團的宣講團架構。通過龍游全縣各領域各戰線選拔吸納的這些“8090后”就像“種子”和“酵母”，產生強大的“磁吸效應”，開展“紅色大講堂”“流動小課堂”“線上微學堂”等形式多樣的宣講活動8000余場，現場受眾逾18萬人次。

理論宣講工作的重要性正在不斷凸顯，龍游縣也在打造新時代青年理論宣講樣本縣的道路上越走越遠。

公共文化服務有“強度”

在龍游，一批基礎公共文化服務配套陸續“誕生”，點燃文化惠民的熱度。

一座博物館，喚醒了一座城市的歷史記憶。坐落在靈山江畔的龍游縣博物館，于2020年5月投入使用，一經面世就成了龍游當地的文化標桿，節假日參觀者絡繹不絕;而分布于龍游城區各個角落的南孔書屋，是龍游人公認的網紅打卡點，哪怕到了深夜仍然燈火通明。

今年的中秋小長假，位于龍游縣環河步行街110號的翠光社區市民驛站人氣旺盛，不少市民選擇在此或品茗小坐、或遨游書海，感受傳統佳節的別樣韻味。翠光社區黨總支書記王紅祥介紹說：“這是龍游首個投入使用的文化集市，自2020年12月初投入，目前已經成功舉辦聲樂、國學、插花、培訓等400多場活動，接待人數達到兩萬多人次，對諸多居民來說，市民驛站已經成為閑暇時光不可或缺的重要組成。”

為了讓文化融入群眾生活，2019年，龍游縣將“文化家園 · 市民驛站”建設列入縣十大民生實事工程，累計補助建設經費300萬元，通過盤活各小區閑置物業管理用房的創新思路，花小錢辦大事，在不到兩年的時間內，在全縣10個社區建成13個市民驛站，形成以縣級文化館為核心、南孔書屋為主力、市民驛站為基礎的城市公共文化服務網格，進一步實現公共文化陣地的集約共享，打通城市公共文化服務“最后一公里”。

伴隨著公共文化服務在城市的落地生根，分布于鄉間的農村文化陣地也在不斷夯實和完善。如果說市民驛站是“城市會客廳”的重要載體，鄉鎮綜合文化站則是“鄉村會客廳”的引爆點和新風口。2018年，龍游縣啟動鄉鎮（街道）綜合文化站3年提升工程，全縣上下迅速行動，通過改建、置換、擴建、租賃等方式，充分發揮閑置場地的作用，這些經過改造的鄉鎮綜合文化站，配置齊全、功能完備，迅速成為村民汲取精神食糧的好去處，助推鄉村文旅融合的蓬勃興起。

目前，龍游15個鄉鎮（街道）已建成省定一級站及以上標準的綜合文化站12個，至今年年底，全縣將實現鄉鎮綜合文化站省定一級站及以上標準全覆蓋。開創文化站“一站一公司”“一站五員”社會化運行方式模式，催生和培育了縣域內文化產業的發展，本土文化公司發展到20家，“三團三社”達648支，文藝骨干、文化志愿者近1.8萬人，正以更立體、生動的方式助力鄉村文化振興。

從無到有、從有到優、從優到精，龍游的公共文化服務建設，已然結出累累碩果。不久前，浙江省文化和旅游廳公布第四批浙江省公共文化服務體系示范區（項目）名單，龍游榜上有名，這也是衢州市首個成功創建的省級公共文化服務體系示范區單位，還是全省山區26縣中唯一的創成單位。

文旅融合有“深度”

一座城市的文明層次，與這座城市的文化厚度密切相關。“有禮”讓城市文明更加魅力四射，城市文明讓“有禮”更加光彩奪目。

淳美的生態環境和深厚的文化積淀塑造著城市的根與魂。立足歷史厚土，龍游高度重視城市品牌建設工作，制定《龍游縣打造“最有禮縣”2019年行動計劃》，實施有禮城市構建、有禮文化發展、全民有禮提升、有禮品牌推廣、全域禮治創新五大行動，設計“有禮城市”大家創等十大活動載體，傳承城市文明、涵養城市品格、表達城市精神、塑造城市形象、豐富城市生活，讓“南孔圣地 · 衢州有禮”在龍游重重落地。

現如今，漫步在龍游街頭，隨處可見的“有禮”元素成了城市的一道瑰麗風景線：它是廣場上的“衢州有禮 天下龍游”綠植花卉展板，是燈箱上的歷屆“最美龍游人”人物事跡公益宣傳，同時也遍及主干道、交通工具……從樓宇到阡陌，龍游全方位、多角度、立體化塑造著城市品牌，營造“處處皆有禮”的濃厚氛圍。

更美的風景，也悄然種進人們的內心。多年來，龍游涌現出一批又一批的最美人物，他們中有拿到“浙江驕傲十大年度人物”的塔石鎮前夏村16位村民、有浙江省道德模范獲得者傅志霄，以及第九屆最美衢州人十大年度人物之一的好丈夫金春根。這些凡人善舉，匯聚成一輪澄澈的明月，照亮一座城市的精神天空。

城市品牌不斷夯實，發展的腳步也在馬不停蹄。成功列入首批“浙江省文旅產業融合試驗區”培育名單后，龍游積極推動優秀傳統文化與文化體驗、游憩度假、運動康體等深度融合，借助品牌活動，促進文旅體事業和產業“雙輪驅動”。舉辦六春湖山地馬拉松，謀劃亞太汽車拉力錦標賽、中華垂釣大賽、龍游石窟國際音樂盛典等高端大型品牌活動賽事以及傳播中華傳統美食文化的“百縣千碗”工程，緊扣集聚度，提升辨識度，城市品牌形象不斷放大。

與此同時，在龍游的鄉間，熱鬧非凡的文旅節慶活動一個接著一個，“一鄉一節、一村一品”，開展“百村（社）賽事”活動是龍游在“大慶”之年提出的群眾文化構思，由此，鄉鄉有特色、村村有招牌。僅是今年上半年，塔石鎮就舉辦了油菜花節，沐塵畬族鄉舉辦了三月三畬族文化旅游節，大街鄉也推出了芍藥花節，龍洲街道則啟動了藍莓文化旅游節，而像橫山鎮的天池荷花文化節、社陽鄉的祭祖燈會則早已聞名遐邇。

隨著龍游文旅項目和業態加速完善，龍游努力在修復保護歷史文化和積極項目建設中做到和諧統一，不僅保留住了文脈鄉愁，也使之煥發出新時代的恢宏姿態。在這里，“紅木文化”點睛“龍頭”，“運動文化”提振“龍尾”，“夜間經濟”激活“龍身”……一場場活動，一次次策劃，路人變成游客，村民從此成了商人，攢足人氣激發消費帶來財力，以平臺促發展、以節會惠民生。借助文化的力量，一條“龍”形的美麗經濟帶、幸福產業帶已經呈現出騰飛的架勢，為當地跨越式發展注入新動能。

八方樂奏，文之蝶變，古城龍游正迎來姹紫嫣紅滿園春。龍游正深情講述著開放、包容、共享的地方文化故事，逐漸串起古今文脈，堅持理論宣講，升級文化設施，擦亮城市品牌，積極打造文化高地，以高格調高品質的發展勢頭推進人民的精神富足。打造共同富裕示范區的浙西明珠，龍游正逐夢前行。

Longyou， a County of Culture

By ?Fang Jun ?Luo Yi ?Liu Jiapei

In recent years， the Longyou government has been implementing the important instructions of the Party General Secretary Xi Jinping to “let the Southern Confucianism take root” and of the Zhejiang Provincial Party Committee to “build a culturally advanced province” through carrying out different projects accordingly. Cultural inheritance and innovative development have been promoted， the county’s soft power and competitiveness has been enhanced， and a common prosperity demonstration area is being established.

On September 13， in Quzhou city， a work meeting organized by the “80s and 90s youth publicity group” for the Party’s theory of the new era （hereinafter referred to as the “80s and 90s”） was held in Longyou county. At the meeting， the narrators coming from all counties （cities， districts） in Quzhou gathered here， listening， learning and sharing experience with each other. It was a special event aimed not only at promoting innovative practice in publicizing the Party’s theory， but also improving the quality of the publicity program in the whole county.

In September 2019， Longyou took the lead in Zhejiang province in establishing the “80s and 90s”， a group of young people born in 80s and 90s. As the forerunners of the new era， they answer questions and share stories about China. Meanwhile， they improve their narrative skills by learning， enhance their working skills by telling stories and deepen their understanding by practicing. And they can be seen in the farmhouse， fields， squares， schools … nearly everywhere.

In Tuanshi village of Longyou’s Xiaonanhai township， the local government， guided by new ideas and theories， organized and planned a series of activities. The “Tuanshiwan Beer and Music Festival” in particular attracted more than 60 companies and over 150，000 visits， generating consumption worth nearly two million yuan.

Now， the Longyou “80s and 90s” has developed from the initial 30 members to more than 4，000 people， building up a young team， which consists of one county-level group and 76 township-level （sub-districts， departments） sub-groups. These elected members of “80s and 90s” have carried out over 8，000 publicity activities in different forms， accumulating an on-site audience of over 180，000.

In Longyou， a number of public cultural infrastructure and supporting service facilities have emerged one after another. The Longyou County Museum， located on the banks of the Lingshan River， was put into use in May 2020 and has become an instant local favorite; the Southern Confucianism bookshops， located in different corners of Longyou， are welcomed by local folks as a must-visit; the Citizens’ Corners in several neighborhoods are so popular that they are often packed during holidays.

In order to satisfy the cultural and spiritual needs of its citizens， in 2019， the Longyou government included the project of “Cultural Home： Citizens’ Corner” into the top ten practical projects for people’s livelihood， and subsidized a total of 3 million yuan for its development. In less than two years， 13 Citizens’ Corners have been built in ten communities.

In 2018， the Longyou government launched a three-year project to upgrade the comprehensive cultural stations in townships （sub-districts）， where idle places， after renovation， were turned into fully equipped， functional stations for villagers’ cultural needs. At present， there are 12 comprehensive cultural stations in 15 townships （sub-districts） in Longyou.

The Longyou government attaches great importance to the county’s brand building. The “2019 Longyou’s Action Plan to Create the Most Courteous County” was released for the realization of five major goals， including constructing a courteous county， developing a courteous culture， increasing courtesy level of all citizens， promoting the brand of courtesy， and implementing innovative and courteous governance.

Nowadays， walking in the streets of Longyou， you can see signs of courtesy everywhere： they are in the display boards decorated with green plants and flowers on the square， in the light box advertisements showcasing the "most beautiful Longyou citizens"， and all over the main roads and public vehicles. They are shaping the brand of courtesy in an all-round， multi-angle， three-dimensional way， and creating a strong atmosphere of courtesy.

After successfully listed in the first batch of “Zhejiang Provincial Cultural Tourism Industry Integration Pilot Zone”， the Longyou government has actively promoted the integration of excellent traditional culture with cultural experience， recreation， vacation and sports， and through the brand-building activities driven both by the development of culture， tourism and sports and by relevant industries. A series of high-level， large-scale activities and events such as the Liuchun Lake Mountain Marathon， the Asia-Pacific Rally Championship， the Chinese Fishing Competition， Longyou Grottoes International Music Festival have also been planned.

At the same time， in the countryside of Longyou， lively cultural and tourism festivals have been held one after another. For example， in the first half of 2021 alone， Tashi township held the “Rape Flower Festival”; Muchen township （of the She ethnic group） held the “She Cultural Tourism Festival”; Dajie township launched the ?Tourism Festival”， Hengshan township’s “Tianchi Lotus Cultural Festival” and Sheyang rownship’s “Ancestral Lantern Festival” as well. All of the above festivals have already been well-known for quite a long time.

With the accelerated improvement of its cultural tourism projects and business environment， the Longyou government strives to strike a balance between cultural protection and the dynamic cultural progress of the new era. Through well-planned cultural events and activities， tourists have been turned into engaged participants， and local residents have become entrepreneurs， stimulating consumption growth and contributing to economic development. Relying on the power of culture， an economic and tourism industry belt is coming into shape， ready to take off， which has injected new momentum for the rapid development of the county.