百舸爭流 千帆競發

百舸爭流，奮楫者先;千帆競發，勇進者勝。

四條詩路文化帶建設是詩畫浙江大花園的標志性工程，這是一件很有意義的事，也是一項很有內涵的工作，具有從古至今走向未來的重大意義，也是文化浙江建設的一張“金名片”。

自2018年以來，浙江四條詩路文化帶建設一路高歌猛進，詩路文化建設規劃布局思路日漸明晰，詩路沿線各地也是積極有為，“干了一些大事，做了一些實事”。

讓詩路“看得見摸得著”

2020年4月，被稱為“中華第一高瀑布”的天臺山大瀑布建成運營，這是天臺縣把大瀑布景區定位為天臺山風景旅游的核心景區，作為“名縣美城”的標志性項目之一，列入省重點建設項目和省重大產業示范項目。

這是天臺近幾年來堅持文旅興縣的卓越成果，該縣在打響“浙東唐詩之路目的地”品牌上，牢牢把握“物化、活化、產業化”三個關鍵點，深入挖掘當地的唐詩文化資源，讓這些唐詩能夠看得見、摸得著，感受得到。大瀑布的恢復拓展了“浙東唐詩之路”經濟帶，也為天臺文旅增添了一個高吸引力的新IP。

同期，位于新昌天姥山風景名勝區的鼓山公園建成開放，項目規劃用地約628畝，主要設置入口廣場區、文化休閑區、生態山林區、天姥攬勝區、濱江休閑區、運動健身區等功能分區。

新昌鼓山公園，展現在世人面前的是一個有機融合唐詩文化、鄉土文化，集大型綠色空間、開闊公共活動場地、文化旅游景點于一體的綜合性城市公園，是唐詩之路上一個地標式的主題公園，并為新昌市民和廣大游客再添一處可登、可憩、可游、可觀景的休閑旅游場所。

圍繞詩路文化帶建設，上虞、嵊州等地也紛紛完成“詩畫剡溪”曹娥江綜合整治。詩畫剡溪項目位于曹娥江畔，南起屠家埠，北至下市頭，全長18.7公里，總面積131.84公頃。項目依托剡溪山水人文資源，憑借綠色基底的整體打造，唐詩之路文化的整合串聯，“清風詩韻”、“漫花灘地”等節點的精品散布，預設“綠道+水道”的雙系統游覽線路，做到“水利、旅游、景觀、生態、文化”的五位一體的功能融合。

在麗水，縉云仙都成功創成5A級旅游景區。這是浙江第18個，麗水第一個國家級5A景區，從而為甌江山水詩路文化帶建設再添一金名片。

在金華，蘭溪至建德水上詩路復航，成為打造錢塘江詩路“明珠”，蘭溪位于錢塘江中游，是錢塘江詩路文化帶建設的一個重要節點。為了讓三江六岸成為錢塘江詩路文化帶上的靚麗景觀，形成獨特的“大美蘭溪”特色，蘭溪深入挖掘文化寶藏，把人文與自然、文脈與山水、遺產與景區、浙學文脈與現代成果等有機組合，打造水上游線路，在山水人文中繪就現代版“富春山居圖”。

繪就藍圖換“新顏”

沿線各地也在積極繪就藍圖擬換“新顏”。

“東南山水越為首，天下風光數會稽”，紹興市柯橋區正積極謀劃建設稽山鑒水唐詩路，該區平水鎮文化璀璨，歷史文化源遠流長，山水風光優美，曾吸引了唐代眾多詩人的吟唱，大約有450多位詩人游歷了這條山水走廊，并在此留下了眾多詩文。

為了重現這條詩路的輝煌，將沿線上具有豐厚傳統文化積淀的鄉村振興起來，打造全新的文旅體驗，柯橋區謀劃在詩路上重現“稽山鑒水唐詩路”，為浙東唐詩之路添磚加瓦。

為重振這條唐詩之路，柯橋發布了“詩路柯橋”手繪線路;稽山鑒水作為浙東唐詩路上精華之精華段，更是提出了打造“浙東唐詩之路的開辟地”口號。

蕭山也不居人后，正著力打造浙東唐詩之路起點漁浦。漁浦是蕭山區義橋鎮獨特的自然和人文景點，該鎮還高分通過“中華詩詞之鄉”創建驗收組的審核，成為了杭州市第一個“中華詩詞之鄉”。

義橋鎮還結合美麗城鎮創建，啟動了“義橋印象老街”保護整修項目。在改造提升中，義橋鎮對建筑采取“修舊如舊”的原則，給老街的房屋都換上了“新衣”，重現了昔日面貌——質樸、恬靜的江南韻味。

在余姚，“唐詩之路”景觀小品項目已通過前期論證、圖紙評審，這意味著該項目建設正式啟動。該項目建設投資約550萬元，涉及景觀7處，分別是四明山牌坊、白水沖、羊額古道、升仙橋、四窗巖、梨洲溪、冷水孔，散布于四明山滸溪線，作為景致點綴，并提升意義。同時，在“唐詩之路”上，項目將應用“互聯網+”，完善智慧旅游載體，依托其旅游交通干道，承接自駕游及過境市場，以進一步挖掘周邊文化景區與鄉村旅游資源。

與此同時，大運河詩路文化帶相關項目也在推進中，2020年大運河國家文化公園杭州項目群開工已達十六個項目，包含了京杭大運河博物院等5個重點文化標桿項目。這5個項目組成的大運河世界文化遺產公園，已被成功列為國家級標志性工程。

2021年，杭州市運河集團將安排132個項目，計劃總投資77.6億元（含土壤治理項目及投資），助推十四五規劃開局起步，為大運河詩路文化帶建設作出貢獻。而地處建德市的梅城和壽昌，為評為2020年度新時代美麗城鎮建設省級樣板，兩鎮的千年古城復興項目正有序推進中。

文旅融合發展

過去的兩年里，詩路建設助推文旅產業加快發展。

2019年，浙江省文化產業增加值增長10%，占GDP比重7.4%;旅游總收入破萬億，旅游產業增加值增長9%，占GDP比重7.9%。從文旅產業的增速看，二者均超過了GDP的增速，說明浙江文旅產業的增長空間還很大，未來都將能夠成為浙江省的支柱產業。

2020年，浙江省文化和旅游新開工重大項目總計287個，總投資達3078.7億元。從城市來看，湖州集中開工文旅項目數最多達41個，溫州40個，杭州32個，紹興30個，舟山12個。從投資金額來看，湖州、臺州、紹興、杭州、溫州參加集中開工文旅項目投資金額超300億元，其中湖州投資金額最多達371億元。

從文旅產業的增速看，二者均超過了GDP的增速，說明浙江省文旅產業的增長空間還很大。為此，在加快挖掘詩路文化的價值之外，詩路文化帶建設還將規劃打造一批文旅產業發展平臺，加快做強做大文旅產業：

在寧海，“十里紅妝”文化街區等文化特色街區和小鎮建設已經被提上日程，不用多久，一批詩路特色旅游企業將誕生在這里;

圍繞唐詩、宋詞資源，各地還將系統性地進行挖掘梳理，謀劃設計一批唐詩宋詞研學游、體驗游等旅游路線，供廣大游客體驗感受;

當然，在詩路文化帶建設過程中，各地將重點創新BOT、PPP等模式和投融資機制，以政府投入撬動社會資本積極參與詩路項目建設;

“四條詩路”文化帶建設是激發居民消費潛力的需要，也是形成文旅發展新增長點的需要，浙江省文化和旅游廳將以“一部規劃、一批項目、一個數字平臺、一組藝術作品、一部宣傳片、一組節慶活動、一批核心景區、一批最美古村落、一打國際文旅推介、一批重點企業”為重點工作，將四條詩路打造成為中國山水詩魅力人文帶、秀山麗水健康養生生態帶、高品質生活富民經濟帶，助力“詩畫浙江”建設全國文化高地、中國最佳旅游目的地、全國文旅融合發展樣板地。

數字賦能詩路

2020年10月12日，浙江省省長鄭柵潔在全省詩路文化帶建設動員大會上指出，要加快推進串“珠”成鏈，加快建設全省“數字詩路”平臺，加快布局一批“數字詩路e站”體驗中心。甌江山水詩路上的數字詩路e站永嘉IP開發體驗中心于次月投入試運營，這也是浙江省第一個動工建設的數字詩路e站。該項目規劃面積1800平方米，由永嘉旅投集團投資1900萬元，浙江詩路文化旅游發展公司承建，是一個集數字體驗、旅游展示、文化陣地、文產孵化、研學基地于一體的綜合平臺，是文化資源的數字化及平臺建設已成為傳承和弘揚傳統文化的重要手段。

數字詩路e站是浙江省詩路數字化平臺工程的重要內容，利用影像、VR/AR、3D全息投影等數字技術手段，整合開發詩路沿線地區的詩詞、景點、歷史遺存和非遺傳說等IP資源，構建虛實結合的浙江詩路數字化平臺。

這也是貫徹落實《浙江省大花園建設行動計劃》《浙江省詩路文化帶建設規劃綱要》、推動詩路沿線地區文化產業高質量發展的創新舉措，由浙江省文化產業促進會和浙江省文化產業創新發展研究院牽頭，浙江詩路文化旅游發展有限公司負責開發管理，旨在建設成為浙江文化產業數字化樣板地，實現詩路IP的深化、轉化和物化，成為全省宣傳文化系統“三服務”的有力抓手。

這次數字詩路e站開館，是永嘉聚焦“甌江山水詩路核心地”打造的落地項目之一。在詩路沿線地區布局建設一批數字詩路e站，這也是建設全省數字詩路平臺的重要節點。數字詩路平臺建設將逐步實現四條詩路沿線地區跨領域數據的共享與應用，詩路云的“云服務”為文化加碼、為旅游賦能，讓數據向服務轉化，將帶動文旅新業態的創新。

數字詩路e站是詩路數字化平臺工程的重要內容，永嘉是詩路數字化先行先試的第一個點。數字詩路e站將重點打造數字文化產業研發基地、影視動漫游戲創意人才集聚平臺、文旅融合示范基地三大平臺。日后，各縣（市、區）以永嘉作為借鑒對象，圍繞各自地方特色，挖掘文化IP，打造體驗中心。

目前，首批數字詩路e站已經簽約啟動，杭州、寧波、溫州、嘉興、湖州、紹興、衢州、麗水等詩路沿線地市縣與浙江詩路文旅發展公司達成合作意向，共建詩路數字化工程“數字詩路e站”。預計到2022年，全省詩路沿線擬將建成40家以上的數字詩路e站體驗中心。

總體看，詩路建設沒有現成的模式可循，沒有現成的經驗可借鑒，四條詩路“一文含四帶，十地耀百珠”，串連了全省文化精華之“鏈”、山水之“鏈”、全域發展之“鏈”，各地要根據浙江省詩路文化帶發展規劃，充分發揮特色優勢，有條件、有基礎的地方都要抓緊動起來，大力實施“四十百千”工程，形成一批新的景觀亮點和旅游景點，人人成園丁、處處成花園，努力把詩路文化帶建設成為魅力人文帶、黃金旅游帶、美麗生態帶、富民經濟帶、合作開放帶，為“重要窗口”增光添彩。

（本欄目圖片由溫州市委宣傳部、紹興市委宣傳部、麗水市委宣傳部、桐鄉市委宣傳部、富陽區委宣傳部、永嘉縣委宣傳部和天臺縣文旅局提供）

Poetry Road Development：

Achievements and Accomplishments

Success only favors those who boldly forge ahead.

As the signature project to build Zhejiang into a “Big Garden”， the development of the Poetry Road Culture Belt is not only an important endeavor to connect Zhejiangs heritage with its future; it has also become a “golden name card” in the building of “Cultural Zhejiang”.

Ever since Zhejiang released the Big Garden Construction Action Plan in 2018， and began to implement the Development Plan to Build the Poetry Road Culture Belt in 2019， myriad accomplishments have been made.

In April 2020， Tiantai Mountain Waterfall， known as “the Highest Waterfall in China”， officially started operation， one of Tiantai countys marquee projects in its campaign to establish itself as a “famous and beautiful county”， and? one of the provincial key construction projects and the provincial major industry demonstration projects. In recent years， Tiantai county has consistently followed the concept of “development through cultural tourism”， striving to build itself into an international leisure resort and a retreat for the residents of the Yangtze River Delta. As the “Destination of the Tang Poetry Road in East Zhejiang”， Tiantai has spared no effort in tapping into local cultural resources of Tang poetry， and transforming them into forms that are “concrete， relatable and industrializable”， to which the restoration of the Tiantai Mountain Waterfall bears testament.

During the same period， Gushan Park， located in Tianmu Mountain Scenic Area in Xinchang， opened to public， with a planned land area of about 628 mu （about 42 hectares） and a series of functional sections such as the culture and leisure section， the ecological mountain forest section， Tianmu landscape section， the fitness section. A major theme park along the Tang Poetry Road， Gushan Park is more a city park complex， integrating Tang poetry cultural heritage， rural culture and customs， green and public open space and cultural tourism attractions， and it is a much welcome addition to local residents and tourists.

In Shaoxings Shangyu district and Shengzhou city， the comprehensive improvement of the Caoe River， part of the “Picturesque Shanxi River Project” has been completed. With a total length of 18.7 kilometers and encompassing an area of 131.84 hectares along the Caoe River， the project starts from Tujiabu in the south and ends at Xiashitou in the north， underscored by the rich natural and cultural resources of the Shanxi River， in particular the Tang poetry cultural heritage.

In Lishui city， the Jinyun Xiandu Scenic Area has successfully become a national 5A-level scenic spot， which is the 18th in Zhejiang province and the first in Lishui， and a considerable contribution to the building of the Oujiang River Landscape Poetry Road.

In Jinhua city， the water transportation， i.e. the “water poetry road”， from Lanxi city （in Jinhua） to Jiande city （in Hangzhou）， resumed traffic， emerging as the “pearl” of the Qiantang River Poetry Road. Sitting in the middle reaches of the Qiantang river， Lanxi is undoubtedly a crucial point along the Qiantang River Poetry Road， and through integrating cultural “treasures” with charming scenery， the city is painting a modern-day Dwelling in the Fuchun Mountains .

But Zhejiang is not sitting on these achievements. More projects are in store.

“Of landscape in the Southeast， Yue [modern-day Shaoxing] takes the top spot; Of scenery under heaven， none beats the Kuaiji Mountain，” as the saying goes. Shaoxings Keqiao district is thus planning a “Kuaiji Mountain-Jinghu Lake Tang Poetry Corridor”， part of the Tang Poetry Road in East Zhejiang. It is estimated about 450 Tang poets used to travel along the corridor and left behind numerous poems and prose essays. To revitalize the corridor the surrounding rural areas， Keqiao has issued a specially hand-drawn map and Up north， Hangzhous Xiaoshan district has been reviving Yupu， a unique natural and cultural scenic spot in the districts Yiqiao township， as the starting point of the Tang Poetry Road in East Zhejiang. Indeed， Yiqiao has been chosen as the “Home of Chinese Poetry”， the first in Hangzhou. Besides， Yiqiao has also started to refurbish and renovate the towns old street， restoring its old images and the traditional Jiangnan charm.

To the east， a Tang poetry-themed landscaping project worth about 5.5 million yuan was recently approved in Ningbos Yuyao city， which will add a number of decorations and ornaments to seven places. “Internet +” will also be applied in the project， so that residents and tourists will enjoy a smarter experience.

Meanwhile， projects on the Grand Canal Poetry Road have also witnessed steady progress. A total of 16 projects commenced operation in 2020 for the construction of the Grand Canal National Cultural Park. It is reported that， in 2021， the Hangzhou Grand Canal Comprehensive Protection and Development Group will invest a planned total of 7.76 billion yuan for another 132 projects， kickstarting the 14th Five-Year Plan.

In the past two years， the development of the poetry roads has also injected impetus into the cultural tourism industry.

In 2019， the added value of Zhejiangs cultural industry increased by 10%， accounting for 7.4% of the GDP. Total tourism revenue exceeded one trillion yuan， and the added value of the tourism industry increased by 9% and accounted for 7.9% of the GDP. The growth rates of the cultural and tourism industries have exceeded that of the GDP， an indication that there is still? huge potential for Zhejiangs cultural and tourism industries to grow.

In 2020， Zhejiang put into operation 287 major cultural and tourism projects， with a total investment of 307.87 billion yuan. Breaking down by cities， Huzhou tops the list with 41 projects， followed by Wenzhou with 40， Hangzhou with 32， Shaoxing with 30 and Zhoushan with 12. Breaking down by the amount of investment， Huzhou again comes first， with? 37.1 billion yuan invested. Taizhou， Shaoxing， Hangzhou and Wenzhou have also invested more than 30 billion yuan each.

To tap the potential in the cultural tourism industry， Zhejiang is planning to establish a series of development platforms： developing characteristic cultural blocks and towns， and tourist companies featuring poetry roads; designing educational and cultural tours featuring poetry roads; and optimizing market mechanism to fully leverage social capital.

As Zheng Shanjie， the provincial governor， pointed out， the “four poetry roads” is a central project of Zhejiang， and it will greatly stimulate consumer spending as well as the development of the cultural tourism industry.

In addition， Zhejiang is also developing digital platforms for the poetry roads.

In 2020， Yongjia Center， the e-Poetry Roads first experience center， was officially unveiled. With a total investment of 19 million yuan and covering an area of 1，800 square meters， the Yongjia Center is a comprehensive platform that integrates digital experience， tourism display， cultural incubation， education and research.

It is part of the e-Poetry Road initiative， which aims to integrate and develop such IP resources as poetry， scenic spots， historical relics and intangible cultural heritage through digital technologies such as imaging， VR/AR and 3D holographic projection. As well as the Yongjia Center， the e-Poetry Road initiative will put more centers along the four poetry roads in coming years.