攜手寧波發(fā)展

“又是一年博覽會，這次只能麻煩代理商作為全權代表去寧波啦！”伊萬 · 奧西斯是拉脫維亞里加油漆涂料工廠總裁，他的中國生意基本是“攜手寧波”發(fā)展起來的。

那是2019年5月20日，中國（寧波）—拉脫維亞跨境電子商務港灣在里加港正式啟動。伊萬的瑞客牌油漆獲選首航產(chǎn)品發(fā)往寧波。

“其實在此之前，瑞客油漆憑借過硬的品質，已經(jīng)獲選北京大興機場航站樓的指定用漆，在業(yè)界也算小有名氣。”中國總代理、瑞客礦物涂料（北京）有限公司史文杰坦言，受限于經(jīng)費等原因，廠方并未多作宣傳，當時拉脫維亞官方對此都一無所知。對廣大中國消費者而言，它更屬“小眾”，藏于深閨、隱于幕后。

這是拉脫維亞瑞客油漆與寧波的首次“同框”，也是瑞客油漆全面打開中國市場的重大轉折。

自此，一切像是按下了“快進鍵”。

2019年6月，瑞客礦物漆赴寧波參加首屆中國—中東歐國家博覽會。官方為其“大興機場指定用漆”背書，來自近60個國家和地區(qū)的2.5萬名境內(nèi)外客商與其“打了個照面”;

2019年9月，大興機場正式投入運營，瑞客礦物漆的噴涂面積超過10萬平方米，其中1425桶油漆發(fā)自寧波;

2019年11月，第二屆進博會上，拉脫維亞首度設立國家館，瑞客礦物漆獲邀參展;

2020年2月，瑞客礦物漆入選商務部“一帶一路”特色產(chǎn)品推薦品牌……

“如果說，入選大興機場用漆是瑞客自身質量使然，那么，與寧波相遇，就是全面打通了入華的‘特快專線！”至今回想，史文杰仍激動不已。

去年6月8日，當瑞客礦物漆再度回到寧波，寧波在全國首創(chuàng)的中東歐商品云上展上，將拉脫維亞駐華大使馬尼卡、商務參贊英格及中國總代理史文杰請入直播間，進行帶貨首秀，活動吸引了數(shù)百萬網(wǎng)友在線觀看。瑞客礦物漆成為拉脫維亞“國家名片”，進一步打開了其云上拓市的想象空間。

勢如破竹！此后，更多的榮譽加諸一身。

今年2月，中國—中東歐國家領導人峰會公布成果清單，入選的53項國家級商業(yè)合作文件中，瑞客油漆獨占3項，分別是《蘇州金螳螂建筑裝飾股份公司、拉脫維亞里加油漆涂料工廠及瑞客礦物涂料（北京）有限公司戰(zhàn)略合作框架協(xié)議》《中國—中東歐（滄州）中小企業(yè)合作區(qū)與拉脫維亞里加油漆涂料工廠以及瑞客礦物涂料（北京）有限公司開展戰(zhàn)略合作備忘錄》《哈爾濱市人民政府、拉脫維亞里加油漆涂料工廠關于引入拉脫維亞瑞客環(huán)保礦物漆參與哈爾濱市老舊小區(qū)改造的戰(zhàn)略合作協(xié)議》。

單一產(chǎn)品獲得3項成果，在清單中首屈一指。

如今，又是一年仲夏之約。回到“夢開始的地方”，史文杰信心滿懷：“目前我們在福建、廣東、江蘇已經(jīng)有一定的運營基礎，下一步要將寧波作為整個南方市場的核心運營區(qū)域，從寧波向南輻射。本次中東歐盛會，還有重要嘉賓親臨我們展臺，希望借助寧波平臺，更好地拓展中國市場和提高我們的服務水平！”

Development together with Ningbo

“Another edition of the China-CEEC Expo in Ningbo， but this time we had to ask our agents to participate as our representatives！” said Ivars Osis， president of Riga Varnish and Paint Factory. In the past few years， his business has gradually developed “together with Ningbo”.

Indeed， when the China （Ningbo）-Latvia Cross-border E-commerce Hub was officially on May 20， 2019 in Riga， Rilak， the paint that Osiss factory produces， was among the first batch of products flown to Ningbo.

“In fact， before that， Rilak had already made its name in in paint industry in China， having been selected as one of the official paints for the construction of the Daxing International Airport，” said Shi Wenjie， Rilaks general agent in China. However， due to a lack of funding， there wasnt much publicity about the selection from Riga Varnish and Paint Factory， and even the Latvian authorities knew nothing about it at the time. For Chinese consumers， the paint is more of a niche product.

“While Rilaks high quality has made itself the official paint for Daxing International Airport，” Shi recalled excitedly， “the encounter with Ningbo has surely propelled it onto the ‘fast lane of development in the Chinese market.”

In June 2019， Rilak was taken to Ningbo for the first China-CEEC Expo， during which it was officially endorsed the “designated paint for Daxing International Airport”. Over 25，000 businessmen from nearly 60 countries and regions came to know it.

In September 2019， Daxing International Airport was officially put into operation. The area that is covered with Rilak paint exceeded 100，000 square meters， of which 1，425 barrels paint came from Ningbo.

In November 2019， Latvia set up a national pavilion for the first time in the second China International Import Expo （CIIE）， and Rilak among those products invited for exhibition.

In February 2020， Rilak was selected as the recommended brand of “Belt and Road” featured products by Chinas Ministry of Commerce.

On June 8， during the CEEC Products Online Fair， Maija Manika， the Latvian ambassador to China， did a live stream selling session for Rilak， attracting millions of viewers and making Rilak a national brand of Latvia.

More recently in February 2021， Rilak signed three national cooperation agreements with Chinese clients following the China-CEEC Summit. “Next， we will take Ningbo as the core operation area of the whole southern market and radiate southward to Fujian and Guangdong provinces，” Shi the general agent was full of confidence. “We hope to further leverage the China-CEEC Expo o better expand the Chinese market and improve our service.”