市政府外辦攜手重報集團加強國際傳播能力建設

賀煜

為深入貫徹落實習近平總書記在中共中央政治局第三十次集體學習時就加強國際傳播能力建設的重要講話精神，8月4日，市政府外辦黨組書記、主任章勇武，黨組成員、副主任王雯帶隊到重慶日報報業集團調研，與重報集團黨委書記管洪，黨委副書記、總裁向澤映等領導，就共同加強國際傳播能力建設開展座談交流。

雙方簽署合作協議，將用好用活外事資源，做大做強重慶國際傳播平臺，共同推進外事工作對外宣傳，形成國際傳播合作機制，實現優勢互補、資源共享，通過國際互聯網講好重慶故事。

座談會上，管洪對市政府外辦一行表示歡迎。他說，此次簽約是貫徹落實習近平總書記對國際傳播工作的重要講話精神，共同講好中國故事的具體舉措。也是支持重慶國際傳播中心在既往工作成效的基礎上，乘勢而上加快發展的具體行動。下一步，希望重慶市政府外辦在平臺建設、精品內容生產、建設中國西部國際傳播中心、線下活動落點、對外合作等方面為重慶國際傳播中心發展提供更多支持，共同講好重慶故事，提升重慶城市國際形象。

章勇武表示，此次簽約是雙方合作的起點，希望雙方以此為契機，進一步深化合作，為重慶建設中西部國際交往中心、建設內陸開放高地貢獻力量。具體而言，希望在三個方面“借船出海”：在對外交往和對外宣傳方面，借助重報集團的平臺，用外國人聽得懂、看得懂的語言講好重慶故事;在重慶全域尤其是區縣層面，全面提升開放意識和思想;借助重報集團的專業所長，推動市政府外辦下屬外宣媒體平臺轉型升級。

重慶國際傳播中心主任趙吾君詳細介紹中心發展情況，并表示將以建設西部國際傳播中心為牽引帶動全盤工作再上臺階，實現重慶國際傳播中心在內容、平臺、產業等方面全面升級。

王雯用“權威、專業、前沿、多元、責任感”概括參訪重報集團的感受。她表示，希望通過此次簽約，共同用好優勢資源，把重慶故事、對外交流的故事講好、傳遞好，并以此次合作為起點，雙方形成合力推動國際傳播工作向高、向深、向遠提升。市政府外辦將與重報集團落實好協議事項，及時為重慶國際傳播中心提供外事相關的信息、故事、題材，共同做好重慶品牌建設。同時，市政府外辦也愿意利用外事資源助力其建設中國西部國際傳播中心。

據了解，重慶日報報業集團于2018年8月設立重慶國際傳播中心，建設和運營iChongqing英文網站及海外社交媒體。截至目前，iChongqing的海外用戶超過600萬，成為重慶開展對外傳播的主平臺，和外國人了解重慶的重要窗口。

根據協議，重慶國際傳播中心將在iChongqing英文網站開設“國際交往（International Exchange）”頻道和“專題（Special）”頻道，“國際交往”下設“外事要聞（News）”“涉外服務（Service）”“國際友好城市（Sister Cities）”三大板塊。發布包含重要外賓訪渝、重要外事活動、國際合作、國際人文交流等在內的重慶涉外新聞。報道與解讀重慶的國際交往政策舉措，包括國際經貿合作、成渝地區雙城經濟圈建設、文化交流、領事簽證、工作生活等相關政策法規、外國駐渝領事機構聯系方式等，加深海外用戶對重慶的認識，促進重慶的國際交流與合作。

雙方將通過iChongqing的海外社交媒體矩陣，開展重慶與國際友城的互動。據悉，iChongqing已經聯動重慶國際友城社交媒體，以“街頭文化”為切入口，發起“重慶@國際友城街頭文化季”#streetculture活動，體現重慶與國際友城之間的文化互動。iChongqing將與國際友好城市海外社交賬號合作開展美食節、街舞大賽等聯合話題活動、打卡對應城市重要節慶風俗，通過Facebook、Twitter等海外主流社交媒體進一步拉近與強化友城關系，推動友好城市間在經貿、科技、文化、教育等多領域合作。

市委外辦秘書處、市政府外辦秘書行政處、市政府外辦新聞處負責人參加上述活動。

In order to thoroughly implement the guidelines of General Secretary Jinpings important speech on strengthening international communication capabilities during the 30th collective study of the Political Bureau of the CPC Central Committee， on August 4， Zhang Yongwu， Party leadership group secretary， and director general of the Foreign Affairs Office of Chongqing Municipal People's Government and Wang Wen， member of Party leadership group and deputy director general of the Foreign Affairs Office of Chongqing Municipal Peoples Government led a group to the Chongqing Daily Newspaper Group for survey and held meeting discussions with leaders such as Guan Hong， Party secretary of Chongqing Daily Newspaper Group， and deputy Party secretary and president Xiang Zeying to jointly strengthen the building of international communication capabilities.

The two parties signed a cooperation agreement to make good use of foreign affairs resources， expand and reinforce Chongqing's international communication platform， jointly promote external publicity of foreign affairs work， form an international communication cooperation mechanism， achieve advantage supplementation and resource sharing and tell Chongqing stories well through the international Internet.

At the meeting， Guan Hong welcomed the group of the Foreign Affairs Office of Chongqing Municipal People's Government. He said that this signing is a concrete measure to implement the guidelines of President Xi Jinping's important speech on international communication work and jointly telling the stories of China well. It is also a concrete action to support the Chongqing International Media Center to ride the wave and accelerate its development on the basis of previous work results. In the next step， it is hoped that the Foreign Affairs Office of Chongqing Municipal People's Government will provide more support for the development of Chongqing International Media Center in terms of platform construction， high-quality content production， construction of Western China International Media Center， offline event implementation， and foreign cooperation， and jointly tell the Chongqing stories well and enhance the international city image of Chongqing.

Zhang Yongwu said that this signing marks the starting point for bilateral cooperation and he hoped that both parties will take this opportunity to further deepen cooperation and contribute to Chongqing's construction of an international exchange center in Central and Western China and an inland high ground of opening up. Specifically， he wished to "go global" in three aspects： in terms of foreign exchanges and foreign publicity， using the platform of Chongqing Newspaper Daily Group， tell the stories of Chongqing in a language that foreigners can fully understand; in Chongqing as a whole， especially at the district and county level， comprehensively enhance the awareness and thinking of opening up; with the expertise of Chongqing Newspaper Daily Group， promote the transformation and upgrading of the foreign publicity media platforms under the Foreign Affairs Office of Chongqing Municipal People's Government.

Zhao Wujun， director of the Chongqing International Media Center， introduced the development of the Center in detail， and said that the construction of the Western International Media Center will bring the overall work to a higher level and achieve comprehensive upgrading of the Chongqing International Media Center in terms of content， platform， and industry.

Wang Wen used "authoritative， professional， cutting-edge， diverse and responsible" to summarize her observations of visiting Chongqing Newspaper Daily Group. She hoped that through this signing， superior resources could be well leveraged to tell and convey the stories of Chongqing and foreign exchanges well. And taking this cooperation as a starting point， the two sides will form a synergy to promote international communication work to higher， deeper and farther dimensions. The Foreign Affairs Office of Chongqing Municipal People's Government will implement the agreement jointly with Chongqing Newspaper Group， provide the Chongqing International Media Center with information， stories， and themes related to foreign affairs in a timely manner， and forge the Chongqing brand together. At the same time， the Foreign Affairs Office of Chongqing Municipal People's Government is also willing to use foreign affairs resources to help building the Western China International Media Center.