之江文化產業帶：融合發展示范地

馬克強

錢塘江畔，連綿青山包圍之中的“之江文化產業帶”，已經成為杭州一張亮麗的金名片。

以富陽大橋到杭州經濟開發區江段為軸線，向兩側延伸，范圍幾乎覆蓋半個杭州城的之江文化產業帶已基本建成。

2018年6月，之江文化產業帶建設規劃正式發布，提出把之江文化產業帶建設成為全省文化產業發展主引擎、全國文化產業重要增長極，全力打造特色鮮明、發展領先的國際文化創意中心。

如今，之江文化產業帶建設全面推進，重大產業項目紛紛落地，行業領軍企業集聚，其集聚發展態勢基本形成，數字文化等產業優勢不斷增強。

目前，之江文化產業帶擁有規模以上文化企業813家，據初步測算，2019年主營業務收入超過2310億元，區域實現增加值達700億元以上，逐漸成為推動杭州文化產業實現新一輪快速發展的動力引擎。

“一帶一核五極多組團”

按照《之江文化產業帶建設規劃》的空間開發格局，之江文化產業帶以“一帶一核五極多組團”為重點，打造6個產業能級達百億元的文化產業集群。

具體而言，之江文化產業帶將以之江新城為核心，以上城、濱江（白馬湖）、奧體（湘湖）、九喬、富春作為文化產業帶沿江擴展的重要支撐點和發展增長極。此外，建德、桐廬、淳安、臨安、大江東產業集聚區等作為上下游延伸區，將依托各地資源稟賦，充分挖掘地方特色文化資源，因地制宜培育文化產業發展。

其中，之江文化產業帶的核心——“之江發展核”，位于之江轉塘及緊鄰的富陽銀湖區塊。該核心將結合轉塘雙浦新城、富陽銀湖區塊新城建設，使之成為“之江文化產業帶”的核心引擎和搶占全球數字文化產業發展制高點的重大平臺。

上城發展極，以南宋皇城小鎮和望江新城為核心區域，輻射上城區，以文化休閑旅游、創意設計、藝術品等行業為重點，打造兼有皇家古韻和市井風情的南宋文化體驗中心和旅游國際化先行區。

濱江（白馬湖）發展極，以白馬湖生態創意城為核心區域，輻射濱江區，以動漫游戲、網絡文學、文化會展等行業為重點，打造國內領先的文化和科技融合發展示范地。

奧體（湘湖）發展極，以錢江世紀城為核心區域，輻射蕭山區，以國際化為引領，重點發展音樂產業、文化體育、文化會展等行業，打造空間集聚度高、專業特色鮮明、聯動效應突出、國際風范十足的大型都市綜合體。

富春發展極，以富陽轄區為核心區塊，輻射富陽區，重點發展數字文化、文化休閑旅游、藝術培訓等行業，打造國內知名的特色文化休閑旅游目的地和與世界名城相適應的人文發展新地標。

九喬發展極，以錢塘智慧城為核心區域，輻射江干區，聯動杭州經濟技術開發區，重點發展數字時尚、創意設計、互聯網文化等行業，構建在全國具有廣泛影響力的數字文化創意產業集群。

串起整個杭州城的之江文化產業帶，將是一條集文化長廊、生態長廊、旅游長廊等為一體的產業帶。

重點發展四大產業

從文化產業領域的層面來看，之江文化產業帶重點聚焦4大杭州優勢文化產業：數字文化產業、影視文化產業、動漫游戲產業和藝術創作設計產業。

位于西湖區沿江中間位置岸線的之江地區，在云棲小鎮國際會展中心、龍塢茶鎮和西湖藝創小鎮等現有的文化設施建設項目的基礎上，將建立象山藝術公社、之江文化中心、之江灣國際影視產業聚集區等新的重點文化產業項目，提升“之江發展核”核心的輻射力。

在“之江發展核”之外，另外數十個重大文化設施項目，分布位置規劃在“五大發展極”，覆蓋現有成熟完善的優質文化產業園區和基地的同時，帶動新興產業園區崛起。比如，南宋皇城小鎮項目，將打造成為全國知名的體驗式文化休閑旅游集聚地;中國動漫博物館項目，是國內首家“國字號”動漫博物館;新青年演藝產業園項目，將積極打造平臺化、景區化、多功能、綜合性的文化演藝產業集聚區等。

值得關注的是，數字文化產業將是規劃發展的重中之重，其中西湖數字娛樂產業園作為杭州十大文化創意產業園區之一，囊括了娛樂網站、電子商務網站、VOD點播、增值服務等配套產業，產業內部和產業間已初步形成了良好的互動發展機制。

而泰豪德必易園和中國數字音樂谷兩大重點項目先后開園，為之江文化產業帶加快推進建設增添了新的助力。當前，在之江文化產業帶動態發展的項目庫中有71個項目，其中63個項目基本建設完成或開工建設，建設完成和開工率實現89%。

總體來看，之江文化產業帶“一核五極多組團”的空間發展格局日漸清晰，數字文化、影視、動漫游戲、藝創設計等重點產業基礎不斷夯實，逐步構建起競爭有序、特色鮮明的帶狀文化產業發展體系。

增加值超700億元

隨著文化產業的蓬勃發展，錢塘江兩岸文化要素不斷被激活，集聚了越來越多的文化行業領軍企業，成為浙江文化產業發展的前沿陣地。

數據顯示，當前之江文化產業帶擁有規上文化企業813家，文化產業已再次呈現出強大的發展韌勁和潛力，成為引領帶動杭州經濟社會向好發展的重要力量。

2020年10月，第十六屆中國國際動漫節在杭城圓滿落幕，這也是疫情以來杭州迎來的首場國字號的大型文化展會。作為之江文化產業帶重點培育的會展品牌，中國國際動漫節不僅成為國內外規模最大、人氣最旺、影響最廣的文化專業展會，還成為疫情防控常態化背景下大型文化會展的新標桿。而每年一屆的杭州文博會也將為下一步之江文化產業帶建設賦予新的內涵并擴大新的影響力。

此外，針對疫情影響仍然持續的特殊情況，杭州還在全國率先以“云上辦會”的形式，于2020年4月和2021年4月28日至5月5日成功舉辦第六屆中國數字閱讀大會和“云上動漫游戲產業交易會”等，為文化企業發展提供了交流推廣的新渠道。

目前，在之江文化產業帶區域內，除動漫節、文博會外，還培育打造了中國數字閱讀大會、中國網絡文學周、杭州藝術博覽會、杭州國際工藝周等文化品牌活動，這一系列文化產業活動已成為杭州文化繁榮和之江文化產業帶蓬勃發展的生動注腳。

Zhijiang Cultural Industry Belt： A Model to Follow

By ?Ma Keqiang

Culture is the soul of a global city， prosperous culture its symbol. The “Zhijiang Cultural Industry Belt”， surrounded by the West Lake， the Qiantang River and a continuous chain of green mountains， has become a shining “golden name card” for Hangzhou. Taking the area from Fuyang Bridge to Hangzhou Economic and Technological Development Zone as the axis， the belt extends to both sides and spreads over almost half of the city of Hangzhou.

When the plan to establish the Zhijiang Cultural Industry Belt was announced three years ago， it was stated that the belt would be built into the main engine of the development of the provinces cultural industry and an important growth pole of the national cultural industry， and a top international cultural and creative center would be? established. Fast forward to the present， major projects have been implemented and leading enterprises of the industry have congregated in the belt， creating economies of agglomeration.

According to Zhijiang Cultural Industry Belt Development Plan， the belt centers on “one belt， one core， five poles and many clusters”， and aims to create six cultural industry clusters worth tens of billions.

Specifically， the Zhijiang Cultural Industry Belt takes Zhijiang New City as the core， with Shangcheng district， Binjiang district （White Horse Lake）， Olympic Sports Center （Xianghu）， Jiuqiao and Fuchun as important supporting pillars and growth poles. In addition， places including Jiande city， Tonglu county， Chunan county， Linan district， among others， will serve as the belts upstream and downstream areas， taking full advantage of their resources endowment， exploring featured local cultural resources and fostering the development of cultural industry.

The heart of the Zhijiang Cultural Industry Belt， namely the Zhijiang Development Core， overlaps with the area from Zhuantang to the adjacent Yinhe block in Fuyang county. Combined with the establishment of the Zhuantang Shuangpu New Town and the Fuyang Yinhu New Town， the core will be made into the developing engine of belt and a major platform to leverage the development of global digital cultural industry. On the basis of existing projects such as the International Exhibition Center at Yunqi Town， the Longwu Tea Town and the West Lake Artino Town， a number of key cultural projects like the Xiangshan Art Commune and the Zhijiang Cultural Center will be implemented in the belt.

In addition to the “Zhijiang Development Core”， dozens of other cultural facilities projects are planned to be built or further developed in the five growth poles， covering existing cultural industrial parks and bases， and at the same time driving the rise of emerging industrial parks. For instance， the Southern Song Dynasty Imperial Town project seeks to develop the place into a national culture and leisure tourism center; and the China Animation Museum is the first national animation museum in China.

At the industry level， the Zhijiang Cultural Industry Belt focuses on Hangzhous four “cultural industries with competitive advantages”， namely the digital cultural industry， the film and television cultural industry， the animation and games industry and the creative and design industry.

Of particular note is that the digital culture industry will be the top priority. For example， the West Lake Digital Entertainment Industrial Park， one of Hangzhous ten major cultural and creative industrial parks， covers businesses ranging from entertainment websites to e-commerce websites， from VOD （video on demand） services to value-added services， among other fields. Tellhow Dobe E-Park and China Digital Music Valley， two other key projects， have started operations， injecting new impetus to expedite the development of the Zhijiang Cultural Industry Belt.

On the whole， the spatial development pattern of “one core， five poles and many clusters” in the Zhijiang Cultural industrial belt is increasingly coming into focus. The foundation of key areas such as digital culture， film and television， animation and games， as well as artistic and creative design is constantly consolidated， and a development system with orderly competition and distinctive characteristics is gradually established.

With the vigorous development of the cultural industry， cultural elements on both sides of the Qiantang River are continuously activated， and an increasing number of leading cultural enterprises are being drawn to the Zhijiang Cultural Industry Belt， which is fast turning into the forefront of the development of cultural industry in Zhejiang province. Currently， the belt boasts a total of 813 cultural enterprises above designated size. In 2019， statistics show that its main business income exceeded 231 billion yuan， and its value-added reached more than 70 billion yuan.

A myriad of regularly organized domestic and international events have provided impetus to the development of the belt as well. The largest， the most popular and the most influential of its kind， the 16th edition of the China International Cartoon and Animation Festival was the first major international cultural festival held in Hangzhou between September and October 2020 after the COVID-19 virus struck. In the wake of the COVID-19 pandemic， Hangzhou is among the first Chinese cities to organize online conferences， expos and fairs， including the China Digital Reading Conference and Online Cartoon， Animation and Games Industrial Trade Fair， which have created new channels for the development of cultural enterprises.

At present， many more prominent events such as the annual Hangzhou Cultural and Creative Industry Expo， the China Online Literature Week， the Hangzhou Art Fair and the China Craft Week held in the Zhijiang Cultural Industry Belt have been turned into recognizable brands， testifying to Hangzhous cultural prosperity and the booming development of the belt.