MICE行業的科創之路該如何走下去？

面對這場不知何時結束的疫情，MICE行業從一開始的“如臨大敵”，到順勢而為調整產業布局，再到實現融合發展，持續打破傳統，尋求創新。科技賦能產業，同時也為跨界競爭和應對市場變化提供了“硬”實力。MICE+科技領域的先行者以此率先突破困境實現盈利目標。行業未來的發展趨勢逐漸數字化與智慧化。MICE行業的科技創新之路一直正在進行時，在眾多領域得以應用并受到各方關注，具體有哪些先進的科技手段值得推廣？后疫情時代，科技創新的關鍵在于便捷性和高效率，如何應用科技來提升會議服務品質，為客戶帶來優質體驗？隨著線下展會項目陸續取消或延期，線上展會的創新價值體現在哪里？MICE行業的客戶群體種類多差異大，科技創新是否影響客群選擇？

本期《旅游會展》專題欄目策劃“MICE行業的科創之路該如何走下去”，邀請MICE業界人士共同探討行業科技創新的踐行策略和發展趨勢。

What’s Wayout for The Sci-Tech Innovation in MICE Industry？

As confronted by a formidable enemy from the beginning to the adjusted industry distribution with the flow， then to the integrated development， The MICE industry has been breaking the tradition to seek the innovation continuously in face of the unknown deadline of the pandemic. The Sci-Tech not only enables the industry， but provides the hard power for the cross-border competition and the responsive market change， based on which， the pioneer in MICE+ Sci-Tech fields therefore breaks through the dilemma to reach the goal of profits. As the development trend of the industry in future gradually transits into the digitalization and intelligence， while the way to the Sci-Tech innovation in MICE industry is still in progress， which has been applied in many fields and concerned by the public， which are those specific advanced sci-tech means worth to be promoted？ In the post-pandemic age， the key to the Sci-Tech innovation lies in the convenience and high-efficiency， then how to improve the quality of meeting services with the Sci-Tech to bring our customers the excellent experience？ Where does the innovative value of the online exhibition demonstrate as offline ones have been cancelled or postponed continuously？ Whether will the Sci-Tech innovation affect customers’ choices due to various customer groups in the MICE industry？

On this edition of our column， we specially plan for the topic of‘ What’s Wayout for The Sci-Tech Innovation in MICE Industry？’ and invite those from MICE industry to together discuss the practical strategy and development trend for the industrial Sci-Tech innovation.