中國火炬點亮冬奧會的光芒,祝愿中國健兒在冬奧賽場上創造更大的輝煌,乘著冬奧的東風,江蘇康大與北京冬奧共未來!
I firmly believe that on the road of technological innovation, black technologies to meet people’s needs for beauty, comfort and environmental protection will emerge in an endless stream! Jiangsu Kangda and Beijing 2022 Olympic Winter Games together for a shared future!
自北京冬奧會申辦成功以來,冰雪運動“南展西進東擴”步伐明顯加快,各地冰雪產業蓬勃發展,“帶動三億人上冰雪”從愿景逐漸走向現實。而這股“冰雪熱潮”對防寒服飾領域帶來的巨大商機毋庸置疑,推動了本土運動服飾品牌迎來發展黃金期。
冬奧帶動冰雪經濟,服裝行業迎新機
借助北京2022年冬奧會的契機,冰雪運動在我國大江南北、長城內外呈現出前所未有的發展活力和潛力,冰雪產業從“冷資源”走向“熱經濟”,冰雪運動將成為人們新的時尚生活方式之一。
據相關數據統計,2017-2018年中國冰雪旅游、運動收入約合3300億元,預計2021-2022年冰雪季,中國冰雪旅游、運動人數將達3.4億人次、收入有望達到6800億元。2022北京冬奧會將帶動中國冰雪產業進入“井噴”式發展階段,未來幾年將是冰雪相關產業發展的“黃金時期”,無論是市場規模的擴大,還是消費熱情的高漲,都將為冰雪運動服裝行業開發新品提供強有力的支撐。在此背景下,如何通過產品升級和技術創新,成功搶占市場先機,則成為決定企業未來發展的關鍵。
全球征集保暖材料,本土企業脫穎而出
由于冬奧運動氣候條件特殊,制服保暖材料必須同時兼顧抵御嚴寒、防風保暖和透氣、透濕、輕便舒適之間科學平衡,最大程度滿足所有場景下的需要。為此,從2020年開始,北京冬奧組委會就開始面向全球征集冬奧制服保暖材料。

經過激烈的競爭,來自江蘇康大無紡有限公司研發的多維蓄熱保暖絮片,以其創新的多維結構、聯手產業鏈研制的自主蓄發熱材料,突破了傳統絮片保暖的特征,實現了保暖絮片的升級換代,各項檢測指標均名列第一,最終在10余家國內外競爭強手中脫穎而出,成為冬奧制服保暖絮片的唯一供應商。經冬奧組委會有關專家評估,江蘇康大研發的多維蓄熱保暖絮片,不僅讓冬奧制服重量減輕40%,而且保暖性提升30%以上,具有瞬間升溫、長效蓄熱、親膚輕柔、吸汗透氣的性能。
30年來,江蘇康大一直專注于保暖填充材料的生產和保暖絮片的研發。近20年,江蘇康大潛心軍品被裝保暖材料的研制,先后為各軍種研制了10多種保暖絮片材料,參與了多項技術標準的制訂,用于軍服棉衣、棉大衣、睡袋、被子、棉帳篷等不同裝備。
目前,江蘇康大是解放軍被服、公安部公安警服材料供應商庫企業,是中國航天、安踏、波司登等品牌企業供應商。其研發的“新型保暖材料及其應用”獲2020年軍隊科學技術二等獎,“多維蓄熱保暖材料”被列入2020年國家軍民融合發展項目,并榮獲2021年江蘇省企協科學技術獎。
對于此次能夠成為2022北京冬奧保暖材料供應商,江蘇康大董事長孫友林先生表示,“創新永無止境。只有專業的企業,專業的人才,做專業的事情,才會在專業的領域取得成績。”
三大優勢助研發,攻堅克難達目標
三十年的專注與經驗累積,帶來了“三大優勢”,為江蘇康大的研發插上了翅膀。擁有完整的產業鏈,其中不乏科技型、研發型產業鏈協作企業和戰略合作企業的佼佼者;實現強強聯合的產學研合作,利用北京服裝學院、上海東華大學、上海長三角非織造材料工業協會等對口高校及行業協會的技術、人才、信息優勢,建立協作關系,為企業的創新提供了智力支持;建立自主產品研發中心,打造了一支高素質的研發隊伍。
江蘇康大本次入選的多維蓄熱保暖絮片,主要應用于北京2022年冬奧會和冬殘奧會賽時工作人員、技術官員、志愿者的制服,冬奧公安警服防寒服中,以及用于冬奧火炬手棉服、志愿者滑雪服、車撬棉褲、頒獎禮儀服、帽子、戶外多功能運動外套、功能運動褲、保安外套等各類制服中。
盡管擁有30年豐富的保暖絮片生產研發經驗,但當江蘇康大團隊開始著手冬奧保暖材料的項目研發時,卻遇到了兩大難題:冬奧制服究竟是什么樣子?如何穿著測試?“當時大家的心里確實沒底。輕薄、保暖既是對于產品開發的要求,也是天然的矛盾。通常想要追求輕薄,就得犧牲保暖性能,如何尋找一個科學合理的平衡點成為團隊思慮的重點?”公司董事長孫友林介紹說:“當時已是夏季,雖然可在實驗室條件下采用模擬假人的方法進行低溫測試,但沒有經過實際環境下的人體測試、僅憑實驗室檢測數據是有風險的,也是不準確的。”

為搞清冬奧制服需要具備哪些性能,江蘇康大研發團隊收集了大量國外冬奧制服的相關材料,派專人到張家口、延慶等賽區了解賽時氣候特征,廣泛搜集信息,綜合考慮多方面因素,研制滿足冬奧制服特殊需求的保暖絮片。為了讓數據更準確,研發人員先后前往四川稻城、亞丁進行測試,盡管8月的氣溫依舊炎熱,但4300米的海拔、伴隨著大風的折多山氣溫已低至零下5°以下。盡管與冬奧會的實際場景仍有差距,但是經過反復測試,江蘇康大的研發團隊終于得到了理想的參考數據。
讓世界聽到來自中國制造的聲音
對于民眾而言,大家的認知普遍僅停留在防寒服裝層面,但對于防寒服的核心之一——保暖絮片的了解卻知之甚少。作為保暖絮片的基礎性材料——合成纖維,在我國起步于上世紀五、六十年代。雖起步較晚,但發展迅速,上世紀末已超越美國,現如今穩居世界第一,占全球化纖總量的70%,形成了較為完善的合成纖維工業體系,許多技術均處于世界領先水平。
從跟跑到并跑,最終成為領跑,其背后是幾代紡織人的不懈追求與努力。“作為一家中國紡織企業、一個中國人,看到中國運動員穿著國外品牌保暖材料制成的運動服站在領獎臺上,心里很不是滋味。”采訪中,江蘇康大無紡有限公司董事長孫友林不禁感慨道。
本次北京冬奧保暖絮片采用的是國內企業生產的各種纖維材料,采用的是自主研發的技術和品牌,可以說是真正的“中國造”。除此之外,北京冬奧會制服裝備中還應用了防水透濕科技、銀離子抗菌技術等“中國造”黑科技,并在設計志愿者服裝在設計上彰顯了中國文化元素,展現了中國文化的博大精深,更是彰顯了中國文化的自信。
談及未來,公司董事長孫友林表示:“研制、生產具有中國品牌、中國技術的保暖絮片材料,是中國紡織企業、中國紡織人義不容辭的責任與擔當!我們將以2022北京冬奧會為契機,進一步加大科研投入,研制開發更多的用于各類品牌服飾、行業制服、戶外運動、嬰幼兒童裝、健康養老等需求的保暖絮片,滿足人們對美好衣著的需要,讓康大品牌保暖絮片走出國門,走向世界。”
國貨崛起,運動服飾賽道前景廣闊
近年來,中國運動服飾市場快速成長,增速遙遙領先。運動服裝除專用于體育運動競賽的服裝,還包括從事戶外體育活動所穿用的服裝,主要包括田徑服、球類服、冰上服、登山服、滑雪服、體操服等9類,以及群眾性的運動服飾。市場快速擴容下,2016-2020年體育服飾占服裝行業整體零售市場規模比重已由8.8%上升至13.3%。2020年底,中國體育服飾行業市場規模更是到達3150億元。
行業的發展,也帶動了產業鏈上下游企業的轉型提升。作為產業鏈條中的一員,對于如何抓住冬奧帶來的商機,公司董事長孫友林也有著自己的理解。在其看來,近年來隨著國力強大,人民消費水平的提升以及國家各項利好政策的逐步出臺,不同程度地推動了全民健身運動的蓬勃發展。尤其是受新冠疫情影響,全民健康意識持續增強,人們對高質量、更舒適生活方式的追求,必然帶動運動服裝需求和消費的上升。隨著以安踏、李寧、特步等為代表的本土運動服飾品牌在產品研發層面的迅速提升,年輕一代消費者對于國貨品牌的認知以及購買意愿也在逐年增長。這些利好都將為中國運動服裝產業提供較大的發展潛能,但對標國際領軍品牌,當前中國運動服飾品牌仍有提升空間。

“對于國貨運動服飾品牌來說,這股由冬奧掀起的‘國風+科技’浪潮定會一石激起千層浪,驅動市場前行,帶來更多運動時尚新風潮和科技紅利。”對于江蘇康大,未來保暖絮片研發將在更輕薄、更保暖、更環保的基礎上,加大在吸濕、排汗、透氣、抗菌、防螨、彈性等性能上的提升與突破,孫友林憧憬道:“我堅信在科技創新的道路上,滿足人們對美麗、舒適、環保需求的黑科技一定會層出不窮!乘冬奧之風,江蘇康大與北京冬奧一起向未來”。
Since the successful bid for the Beijing 2022 Olympic Winter Games, the ice and snow industry has been booming, and the vision of 300 Million People Participate in Winter Sports has gradually become a reality. The huge business opportunities brought by this ice and snow boom to the field of cold resistive clothing, promoting the development of local sportswear brands to usher in the golden period.
Olympic Winter Games drives ice and snow economy, garment industry meets development opportunity
Ice and snow sports have shown unprecedented development vitality and potential across China with the Beijing 2022 Olympic Winter Games. The ice and snow industry has changed from a cold resource to a hot economy, and ice and snow sports will become one of people’s new fashion lifestyles.
The income of ice and snow tourism and sports in China in 2017-2018 is about 330 billion yuan. It is estimated that in 2021-2022, the number of ice and snow traveling and sports in China will reach 340 million, and the income is expected to reach 680 billion yuan, according to statistics. The Beijing 2022 Olympic Winter Games will drive China’s ice and snow industry into a growth spurt stage. The next few years will be a golden period for the development of ice and snow related industries. Both the expansion of market and the upsurge of consumer’s enthusiasm will provide strong support for the development of new products in ice and snow sports apparel industry. How to successfully seize market opportunities through product upgrading and technological innovation has become the key to determine the future development of enterprises.

Local companies stand out in the global competition for uniform’s warmth retention materials
Due to the special climate conditions of the Olympic Winter Games, warmth retention meterials for uniform must simultaneously take into account cold resistance, wind resistance and warmth, and air permeability, moisture permeability, lightweight and comfortable, to meet the needs of all scenes to the greatest extent. To this end, the Beijing Organizing Committee for the 2022 Olympic and Paralympic Winter Games has started soliciting warmth retention materials for uniforms from around the world since 2020.
The multi-dimensional heat storage and interlining for warming batts developed by Jiangsu Kangda Nonwoven Co., Ltd., with its innovative multi-dimensional structure and independent heat storage materials, realize the upgrade of interlining for warming batts. All the test indexes ranked first, and it finally stood out from more than 10 domestic and foreign competitors to become the only supplier of uniform’s interlining for warming batts for Olympic Winter Games after fierce competition.
Jiangsu Kangda has been focusing on the production of warmth retention materials and research and development of interlining for warming batts for 30 years. Jiangsu Kangda has devoted itself to the research and development of military bedding warmth retention materials. It has developed more than 10 kinds of warmth retention materials for various military services and participated in the formulation of a number of technical standards, which are used for different equipment such as military padded clothes, sleeping bags, quilts and tents.
Jiangsu Kangda is the supplier of uniforms for the People’s Liberation Army and the Ministry of Public Security, as well as China Aerospace, ANTA, Bosideng and other brands. The “new warmth retention material and its application” developed by Jiangsu Kangda won the second prize of 2020 Military Science and Technology Award, “multidimensional warmth retention material” was listed in the national military-civilian integration development project in 2020, and won the 2021 Jiangsu Provincial Enterprise As-sociation Science and Technology Award.
To become the supplier of warmth retention materials for Beijing 2022 Olympic Winter Games, Mr. Sun Youlin, chairman of Jiangsu Kangda, said, “Innovation is endless. Only professional enterprises, professional talents, do professional things, will achieve results in the professional field.”
Three advantages to support research and development, overcome difficulties to achieve the goal
Thirty years of concentration and accumulation of experience have brought three advantages, which support research and development of Jiangsu Kangda. It has a complete industrial chain, among which there are many outstanding scientific and technological, R&D industrial chain cooperative enterprises and strategic cooperative enterprises; to realize the industry-university-research cooperation, and make use of the technology, talent and information advantages of Beijing Institute of Fashion Technology, Shanghai Donghua University, Shanghai Yangtze River Delta Nonwovens Industry Association and other corresponding universities and industry associations to establish cooperative relations, providing intellectual support for enterprise innovation; to establish independent product research and development center, to create a high-quality research and development team.
The multi-dimensional interlining for warming batts selected by Jiangsu Kangda this time is mainly used in the uniforms of staff, technical officials and volunteers of the Beijing 2022 Olympic and Paralympic Winter Games, and the police uniforms, as well as for the torchbearers’ padded jacket, volunteer’s ski wear, clothes for award ceremony, outdoor multi-functional sports coat, functional sports pants and other uniforms.
Despite 30 years of experience in the production and development of interlining for warming batts, when the Jiangsu Kangda team started the research and development of interlining for warming batts for the Olympic Winter Games, they encountered two major problems: “What does the uniform for Olympic Winter Games look like? How to test? There was no certainty at that time. Thinness and warmth are requirements for product development. If the uniform is thinness, it may lose its warmth performance. How to find a scientific and reasonable balance has become the focus of the team’s thinking.” Sun Youlin, chairman of the company, said:“It was summer at that time and it was possible to use dummy methods to conduct low-temperature tests in laboratory conditions, but relying on laboratory data without human testing in real environments is risky and inaccurate.”
In order to find out what performance the uniforms need to have, Jiangsu Kangda R&D team collected a large number of materials related to foreign Olympic Winter Games uniforms. They went to Zhangjiakou, Yanqing and other competition areas to understand the climate characteristics during the competition, extensively collected information, and comprehensively considered various factors to develop interlining for warming batts to meet the special needs of Olympic Winter Games uniforms. In order to make the data more accurate, the researchers have been to Daocheng and Yading in Sichuan Province for testing. Although it was still hot in August, the temperature at an altitude of 4,300 meters and the Zheduo Mountain accompanied by strong winds had dropped to below minus 5°C. Although there is still a gap with the actual scene of the Olympic Winter Games, but after repeated testing, Jiangsu Kangda R&D team finally got the ideal reference data.
Let the world hear the voice of China
For the public, people’s cognition generally only stays at the level of cold protective clothing, but for one of the core of cold protective clothing, the understanding of interlining for warming batts is very little. As the basic material of interlining for warming batts—synthetic fiber, started in China in the 1950s and 1960s. Although it started late, it has developed rapidly. At the end of the last century, it has surpassed the United States and now ranks No.1 in the world, accounting for 70 percent of the total amount of global chemical fiber. It has formed a relatively complete synthetic fiber industrial system and many technologies are at the world’s leading level.
From following to leading, it is the unremitting pursuit and efforts of several generations of textile people. “As a Chinese textile company and a Chinese,it is not a good feeling to see Chinese athletes standing on the podium wearing sportswear made of foreign brands’ warmth retention materials.” Chairman Sun Youlin can not help feeling way.
The interlining for warming batts for the Beijing 2022 Olympic Winter Games is made of various fiber materials produced by domestic enterprises, independently developed technologies and brands, which can be said to be truly “Made in China”. In addition, the uniforms of the Beijing 2022 Olympic Winter Games also used waterproof and moisture permeable technology, silver ion antibacterial technology and other black technologies, and the design of volunteer’s uniform highlights Chinese cultural elements, showing the broad and profound Chinese culture, but also highlights the confidence of Chinese culture.
Talking about the future, Sun Youlin, chairman of the company, said: “It is the bounden responsibility of Chinese textile enterprises and Chinese textile people to develop and produce interlining for warming batts with Chinese technology. We will take the Beijing 2022 Olympic Winter Games as an opportunity to further increase investment in scientific research, and develop more interlining for warming batts for all kinds of brand clothing, uniform, outdoor sportswear and infant children’s clothing, etc., to meet the needs of people for a better dress, let Kangda brand interlining for warming batts go global.”
The rise of domestic products, the sportswear market has a bright future
In recent years, China’s sportswear market has been growing fast. Sports clothing in addition to special sports competition clothing, including track suit, football sweat shirt, ski wear, gym suit and other 9 types of outdoor sports wear, as well as mass sports clothing. With the rapid expansion of the market, the proportion of sportswear in the overall retail market of the apparel industry has increased from 8.8 percent to 13.3 percent from 2016 to 2020. By the end of 2020, the market of China’s sports apparel industry has reached 315 billion yuan.
“For domestic sportswear brands, the wave of ‘Guochao + science and technology’ set off by the Olympic Winter Games will drive the market forward, bringing more new trends of sports fashion and technology dividends.” For Jiangsu Kangda, in the future, on the basis of being lighter, warmer and more environmentally friendly, the research and development of interlining for warming batts will increase the improvement and breakthrough in hygroscopic, perspiration, air permeability, antibacterial, anti-mite and elastic properties.

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