建華中興，低調有內涵的滑雪品牌

用火炬點亮冬奧會的光芒，用拼搏寫下冬奧賽場的輝煌。祝福祖國，祝福中華健兒，冬奧會夢想成真！祝愿2022年冬奧會圓滿成功！

The torch lit up the light of the Olympic Winter Games， and Beijing attracted the attention of the world. Best wishes to the motherland， good results for Olympic athletes， and wish the Beijing 2022 Olympic Winter Games a complete success！” Jianhua Zhongxing expressed deep wishes for Beijing 2022 Olympic Winter Games with actions and words.

必要的運動裝備，不僅能有效避免運動傷害，帶來舒適的運動體驗，還能激發人們對于運動的長久熱愛。尤其是冰雪運動項目，一套舒適、安全的運動裝備對于我們的戶外運動尤為重要。

早在2003年，山東建華中興手套股份有限公司就盯上了滑雪裝備的領域，致力于成就一番事業。經過近20年的悉心耕耘，建華中興已擁有完善的研發設計、銷售、生產、質量管控體系，成為了行業中的領頭羊，不僅是山東省滑雪手套地方標準起草單位，還是國家級滑雪手套行業標準起草單位。

2017年2月，固定資產超1億元的建華中興在全國中小企業股份轉讓系統新三板掛牌成功。前不久，為助力國家“三億人上冰雪”的口號，又與濟寧北緯三十五度紡織品公司舉行簽約儀式，力求實現強企聯合、互利共贏。在簽約儀式上，山東建華中興手套股份有限公司與北緯三十五度紡織品公司達成戰略合作協議，將共同實現網銷滑雪手套超過1000萬元的目標。

隨著近年來冬奧會的影響不斷加大，冰雪運動已然突破小眾項目的頭銜，尤其是滑雪產業的發展迎來新高潮。我國的冰雪運動雖然起步晚，但發展速度快。國內滑雪場的滑雪人次由2018年的1970萬，上升到2019年的2090萬。一家滑雪機構的CEO就曾表示，其機構在全國大約有3萬名會員，總共接待人次超過10萬人次，滑雪領域的消費可見一斑。建華中興正是看準了滑雪在國內市場的潛力，十幾年來致力于為滑雪愛好者們提供全方位的裝備及技術服務，為滑雪產業做好后備軍。

滑雪手套領導者

作為專業從事滑雪裝備研發設計的企業，建華中興一心把滑雪手套做專做精。其高檔滑雪手套，采用巴基斯坦羊皮和防水防風復合布料；手指有觸屏功能，方便戴著手套使用手機；手掌有耐磨PU，設置菱形紋路抓握雪杖更牢固、安全；食指有刮雪器，方便清理雪鏡防止影響視線。不僅外觀簡單大方、做工嚴謹細致，更有多重功能，貼近消費者需求，方便使用。

除高檔滑雪手套外，建華中興還有多種功能性手套，比如電加熱手套，針對嚴寒地區、人體自發熱不足時設計的手套。內含碳纖維加熱材料和鋰電池，共有三個溫度檔位，不同檔位持續時間不同，最低可以在零下40℃的環境使用，自發熱的內里可以有效防止溫度流失。羽絨手套，相比常規滑雪手套，羽絨手套重量更輕且保暖效果更好。手套蓬松穿戴后更加舒適。建華專業的自動手套充絨設備，使得每副手套的充絨量可以精確到0.01g。壓膠條手套，利用熱壓膠條工藝封閉縫紉針洞，使手套達到100%防水。防穿刺手套，具有防油污染，防鈍器，防針頭穿刺等功能，為特殊工種工人作業提供完備的手部保護等。

“以人為本”的設計導向

對于運動和科技的結合，建華中興秉持著“產品應該服務于人，科技應服務于運動”的理念，每次研發產品前都要首先了解消費者和運動員真正的需求，以完成運動員和消費者的需求為目的，將產品迭代升級，做出運動員眼中真正的科技產品。對于產品向時尚產業的進軍，建華中興表示，要想開發自有時尚品牌，品牌的風格要符合公司品牌的調性，一味的借鑒只會讓自己的定位越來越模糊不清。

面對目前市場的激烈競爭，在銷售方面，建華中興線上線下渠道并行，在維護好老客戶的同時，加大力度開發線上客戶；在生產革新方面，注重工廠數字化轉型，減少信息傳遞過程，用數據說話。

冬奧的風口

冬奧會的開始必然會讓更多人了解到冰雪運動、滑雪運動，這對建華中興來講無疑是一個契機。感興趣的人多了，人們對于運動裝備的購買力自然也會上升。目前國內冰雪運動市場還沒有建立起成熟的體系，不論是冰雪項目機構、賽事、場地，還是運動裝備生產商，都尚未發展到一家獨大的情況。這正是冰雪產業企業的機會，“趁此機會，我們正在大力發展我們的品牌。除了開發自己的自由品牌外，還同一些有實力的運動制品公司保持深度合作，讓公司更上一層樓。”

“帶動三億人參與冰雪運動”目標的實現離不開社會各界的參與，正如本屆冬奧會的主題“一起向未來”一樣，冰雪運動的發展離不開團結和集體的力量，也離不開在背后默默提供運動支持的裝備生產商。建華中興用實際行動和話語對本屆冬奧會表達了深深的祝愿，“火炬點亮了冬奧會的光芒，黃色的皮膚凝聚了全世界的目光。祝福祖國，祝福中華健兒，祝愿2022年冬奧會圓滿成功！”

Necessary sports equipment can not only effectively avoid sports injuries， bring comfortable sports experience， but also inspire people to love sports for a long time. Especially for ice and snow sports， a set of comfortable and safe sports equipment is particularly important for outdoor sports.

As early as 2003， Shandong Jianhua Zhongxing Ski Products Co.， Ltd. focused on the field of ski equipment and committed to ice and snow sports. After nearly 20 years of hard work， Jianhua Zhongxing has developed a sound R&D， design， sales， production and quality control system， and has become a leader in the industry. It is not only the local standard drafting unit of ski gloves in Shandong， but also the national standard drafting unit of ski gloves industry.

Jianhua Zhongxing， with fixed assets of more than 100 million yuan， was listed on the National Equities Exchange and Quotations in February 2017. In order to support the goal of “300 Million People Participate in Winter Sports”， Jianhua Zhongxing signed a contract with Jining Beiwei 35° Textile Co.， Ltd. to achieve win-win cooperation. At the signing ceremony， the two companies reached a strategic cooperation agreement to jointly realize the goal of online sales of ski gloves exceeding 10 million yuan.

A leading enterprise in the ski glove industry

As a professional enterprise engaged in the research and development of skiing equipment design， Jianhua Zhongxing’s highend ski gloves， using Pakistan sheepskin and waterproof and windproof composite fabric； finger touch screen function is easy to use the phone while wearing gloves； there is a wearresistant PU on the glove， and the diamond pattern is set to grasp the snow pole more firmly and safely； there is a snow scraper at the index finger of the gloves， which is convenient to clean the snow mirror and prevent the sight from being affected. Gloves are not only simple and generous in appearance， rigorous and meticulous in workmanship， but also have multiple functions， which are close to consumer needs and convenient to use.

In addition to high-end ski gloves， Jianhua Zhongxing also has a variety of functional gloves， such as electric heating gloves for cold areas， containing carbon fiber heating material and lithium battery， there are three temperature gears， different gears of different duration， it can be used in minus 40℃， the self-heating interior can effectively prevent heat loss. Compared to regular ski gloves， down gloves are lighter and warmer， which are more comfortable. Jianhua Zhongxing’s professional automatic glove filling equipment makes the glove filling amount accurate to 0.01g per pair. Laminated rubber gloves use hot-pressed rubber strip technology to close the sewing needle hole， making the gloves 100 percent waterproof. Anti-puncture gloves have the functions of preventing oil pollution， blunt object and needle puncture， providing complete hand protection for special workers.

Sports and technology

For the combination of sports and technology， Jianhua Zhongxing holds on the concept of “product should serve the people， science and technology should serve sports”， Every time before developing a product， they first understand the real needs of consumers and athletes， and upgrade the product to make a real technological product in the eyes of athletes. For the product to enter the fashion industry， Jianhua Zhongxing said that the style of self-owned fashion brand should conform to the company’s brand positioning， blindly learning will only make their positioning more and more ambiguous.

In the face of fierce competition， in terms of sales， Jianhua Zhongxing has online and offline sales channels. While maintaining old customers， Jianhua Zhongxing has intensified efforts to develop online customers. In terms of production innovation， they pay attention to the digital transformation of factories， reduce the process of information transmission.

Market opportunities brought by the Olympic Winter Games

Holding the Olympic Winter Games is bound to let more people know about ice and snow sports， which is undoubtedly an opportunity for Jianhua Zhongxing. With more people interested， the purchasing power of sports equipment will naturally increase. At present， the domestic ice and snow sports market has not established a mature system， no matter the ice and snow sports institutions， events， venues， or sports equipment manufacturers have not developed to a dominant situation. This is an opportunity for companies in the ice and snow industry. “We are taking this opportunity to develop our brand. In addition to developing its own brand， we have also maintained deep cooperation with some powerful sports products companies to make the company to the next level.”

The goal of “300 Million People Participate in Winter Sports” is inseparable from the support of all sectors of society. Just as the theme of the Beijing 2022 Olympic Winter Games is “Together for a Shared Future”， the development of ice and snow sports cannot be achieved without the collective strength and the support of equipment manufacturers.

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