At-home Services Find Traction among the Youth

上門服務(wù)受年輕一代熱捧

Door-to-door (DTD) services have shifted from a luxury use pattern to a routine consumption mode in China.

Consumers， especially the younger generation， are becoming increasingly open to ordering such services， which in turn is generating new business growth points.

“Door-to-door wardrobe organizing has experienced explosive growth since 2021. Till now， the number of post-1995 consumers increased by nearly 20 percent， among which many have become our regular customers for whom we offer services every quarter，” said Guo Xixi， a wardrobe organizer. “Young customers spend between 10，000 yuan and 50，000 yuan in organizing wardrobes every year.”

“Two years ago， our core customers were those with higher salaries. Now， demand from the middle-income group has surged.”

Zhang Xinyuan， secretary-general of Co-Found think tank， said， “With the help of the Internet and smart devices， various services are delivered straight to consumers， offering a better user experience.”

Su Yuanyuan， a post-1995 employee in Beijing， said DTD services have brought great convenience and a sense of well-being to her life.

在中國，上門服務(wù)已經(jīng)從一種高端服務(wù)轉(zhuǎn)變?yōu)槿粘ＯM模式。

消費者，尤其是年輕一代越來越喜歡訂購這類服務(wù)，從而催生了新的行業(yè)增長點。

收納師郭西西稱：“從2021年上門收納迎來井噴期至今，95后客戶數(shù)量增長了將近20%，其中許多已經(jīng)發(fā)展成為需要每個季度上門進(jìn)行收納維護(hù)的長期客戶。而這些年輕客戶每年在收納上的平均花費為1萬至5萬元不等。”

“兩年前，我們的核心客戶還是高收入的成熟群體。但現(xiàn)在，許多中等收入群體對上門收納服務(wù)也有很多需求。”

Co-Found智庫秘書長張新原表示，在互聯(lián)網(wǎng)和智能設(shè)備的幫助下，多種服務(wù)可以直達(dá)消費者，提供更好的用戶體驗。

在北京上班的95后蘇媛媛（音譯）表示，上門服務(wù)給她的生活帶來了極大的便利和幸福感。

As an Internet engineer who works from 9 am to 6 pm six days a week， spending two hours on a beauty salon was a luxury for Su， until she discovered that beauty salons had started offering door-to-door services. Su also often makes use of DTD housekeeping and cooking services.

“I really benefit a lot from such services. In this fast-paced society， it is such a blessing for young people，” Su said.

Such services are also creating new occupations. Data from Qichacha， a company information aggregator， showed that currently there are about 15，000 enterprises providing DTD services， covering food delivery， housekeeping， massages， repair and fresh food.

The popularity of the sector， however， is offset by uneven service quality， lack of qualifications and inconsistent operational standards.

Meng Lilian， chief analyst at the Sichuan Tianfu Health Industry Research Institute， said， “Industry standards should be established to ensure service quality. Meanwhile， a whole-process supervision mechanism should be set up.”

作為網(wǎng)絡(luò)工程師，蘇媛媛朝九晚六的工作時間和一周歇一天的休息方式，讓花兩個小時去做美容成為奢侈，直到她發(fā)現(xiàn)美容師能夠提供上門服務(wù)。蘇媛媛還經(jīng)常購買家政服務(wù)和上門做飯服務(wù)。

蘇媛媛表示，這種服務(wù)讓她受益良多，在這樣快節(jié)奏的社會造福了年輕人。

上門服務(wù)還創(chuàng)造了更多就業(yè)機(jī)會。企查查數(shù)據(jù)顯示，我國現(xiàn)存上門服務(wù)相關(guān)企業(yè)大約有1.5萬家，涵蓋了外賣、家政、按摩、維修、生鮮等各個領(lǐng)域。

然而，“上門經(jīng)濟(jì)”的火爆也伴隨著服務(wù)質(zhì)量參差不齊、缺乏資質(zhì)、運營標(biāo)準(zhǔn)不統(tǒng)一等問題。

四川天府健康產(chǎn)業(yè)研究院首席專家孟立聯(lián)指出，應(yīng)該建立行業(yè)標(biāo)準(zhǔn)來保證服務(wù)質(zhì)量，與此同時還應(yīng)該建立和完善全程監(jiān)管機(jī)制。

Word Bank

surge /s??d?/ v. 急劇上升；飛漲；激增

The housing price surged those days.

well-being /'wel bi???/ n. 健康；安樂；康樂

uneven /?n'i?vn/ adj. 質(zhì)量不穩(wěn)定的