Art Toys: A Cultural Shift and Emerging Economic Trend潮玩：文化轉向與新經濟趨勢

The fascination with art toys is on the rise， captivating both creators and collectors across various labels. Crafted from materials such as vinyl， wood， plastic， resin， latex， and metal， the art toy creation process is undeniably artistic. Many creators， largely self-taught or with backgrounds in graphic design and fine art， contribute to this dynamic landscape.

人們對潮玩的迷戀正日益升溫，俘獲了各類創作者和收藏者。潮玩采用乙烯基、木材、塑料、樹脂、乳膠和金屬等材料制作，其創作過程無疑頗具藝術性。諸多創作者在為這一充滿活力的領域貢獻力量，他們多為自學成才或擁有平面設計和美術專業背景。

Unconventional investments： the financial powerhouse of art toys

非常規投資：潮玩的金融動力源

This movement isn’t just about artistic expression; it’s evolving into an economic trend. The art toy market， valued at USD 25，143.0 million in 2022， is anticipated to expand at an 18.72% CAGR， reaching USD 70，410.76 million by 2028. TUD Toy1’s influence on this trend goes beyond surface-level aesthetics; it plays a role in shaping the economic dynamics of collectibles.

這場運動不僅僅是藝術表達，它正在演變成一種經濟趨勢。潮玩市場在2022年估值達到251.43億美元，預計將以18.72%的復合年增長率擴張，到2028年達到704.1076億美元。TUD Toy對這一趨勢的影響超越了表面的美學；它在塑造收藏品經濟動態方面發揮著作用。

The Art Toy Market has witnessed significant growth in recent years， driven by increasing consumer interest in collectible art pieces and a surge in the popularity of designer toys. This phenomenon challenges traditional perspectives on collecting culture， breaking away from the notion that toys are solely for children. Now， toys are finding a dedicated adult audience， and with a growing market willing to invest in pieces that evoke sentimentality， this trend is poised for continued growth.

近年來，潮玩市場呈現了顯著增長，這得益于消費者對收藏性藝術品的興趣日益濃厚以及潮玩人氣激增。這一現象挑戰了關于收藏文化的傳統觀念，打破了玩具僅為兒童專屬的固有看法。如今，玩具逐漸贏得一批忠實的成年受眾，這個愿意投資于能喚起情感共鳴的作品的市場正不斷擴大，而這一趨勢有望持續增強。

While critics engage in debates over defining the boundaries between art and toys， audiences and artists remain unfazed by the need for strict definitions. Art， inherently subjective， resides in the eye of the beholder. Behind the increasing popularity of art toys lies a thriving culture propelling continual growth.

盡管評論家們仍在爭論如何界定藝術與玩具的界限，受眾和藝術家們并不覺得有必要作出嚴格定義。藝術本質上是主觀的，存在于觀者眼中。潮玩日益流行的背后，是一種蓬勃發展的文化在推動其持續增長。

Social media influence： art toys shine in the digital spotlight

社交媒體影響力：潮玩在數字聚光燈下閃耀

Masuda2， a prominent figure in the art toy movement， expressed his desire to open a shop in the Harajuku district3 as “a means of expression where complete strangers can directly evaluate my work （products） on a buy-sell basis.” This intention aligns with that of any emerging artist seeking an audience and acknowledgment that their expression is indeed art.

潮玩運動的重要人物增田曾經表示，他渴望在原宿地區開一家店，作為“一種表達方式，讓完全陌生的人可以通過買賣直接評價我的作品（產品）”。任何尋求受眾并希望其表達被認可為真正藝術的新銳藝術家都有這樣的想法。

But as social media takes center stage for showcasing these unique treasures， the economic potential of art toys is not just a notion but a staggering reality， driven by limited editions， captivating narratives， and some impressive market statistics.

但隨著社交媒體成為展示這些獨特珍寶的中心舞臺，潮玩的經濟潛力不再僅僅是一種概念，而是一個由限量版、引人入勝的敘事和令人印象深刻的市場統計數據驅動的驚人現實。

Social media influencers are at the forefront of reshaping the narrative around luxury collectibles， thrusting art toys into the limelight. While traditional luxury brands have enjoyed a longstanding reign， art toys are claiming their place with an authentic narrative. Bloggers and influencers， known for their trendsetting capabilities， are transforming art toys from mere novelties to Instagram sensations. The data-backed market surge only solidifies their accelerated adoption and growing market recognition.

網紅站在重塑奢侈收藏品敘事的最前沿，將潮玩推到聚光燈下。盡管傳統奢侈品牌向來占主導地位，潮玩正以其真實的敘事攻城略地。以潮流引領能力聞名的博主和網紅們，正在將潮玩從單純的新奇事物變為照片墻上的一波波熱點。有數據支持的市場狂飆只是進一步促進了潮玩被加速接納和市場認可度上升。

Narrative value and scarcity

敘事價值與稀缺性

Beyond their financial clout， art toys offer a unique narrative， whether it’s ‘The Ugly Duck’ symbolizing resilience or TUD Toy’s collaboration with Mike Tyson and innovative projects like collaboration with Pantone.

除了經濟實力，潮玩還提供了獨特的敘事，無論是象征韌性的“丑鴨子”，還是TUD Toy與麥克·泰森的合作及與彩通聯名等創新項目。

As the economic landscape undergoes transformations， so do the preferences of discerning collectors. Art toys are making a robust case for themselves as alternative investments， competing head-on with conventional choices. Instances such as a Karl Lagerfeld-designed BEARBRICK fetching high prices at auctions and KAWS Companion figures becoming highly prized possessions underscore the tangible economic power that art toys wield in the contemporary collectibles market.

隨著經濟格局經歷轉型，有眼光的收藏者也在改變偏好。潮玩正在力證自己作為另類投資的價值，與傳統選擇正面硬剛。卡爾·拉格斐設計的“積木熊”在拍賣會上摘得高價，考斯的“同伴”公仔成為備受珍視的藏品——諸如此類的現象凸顯出潮玩在當代收藏品市場中掌控著切實的經濟力量。

In a landscape where every purchase is a statement， art toys are not just making waves; they are orchestrating a billion-dollar symphony in the luxury collectibles arena. Their ability to combine storytelling， limited editions， and social media appeal positions them not just as a genuine alternative but as a powerhouse in the realm of high-end items. With their billion-dollar market value and growth trajectory， art toys are not merely a passing trend; they are actively reshaping the economic landscape of luxury collectibles， one limited edition at a time.

在每一次購買都是一種宣言的背景下，潮玩如今不僅僅是在掀起波瀾；它們正在奢侈收藏品領域編排一場價值數十億美元的交響樂。它們能將講故事、限量發售和社媒吸引力結合在一起，這種能力令其不僅是一種貨真價實的另類投資，更成為高端物品領域的一股強大力量。憑借其數十億美元的市場價值和增長軌跡，潮玩顯然并非一過即逝的潮流；潮玩正積極重塑奢侈收藏品的經濟版圖，以一次一個限量版改變著這個領域。

1專注于限量收藏品的高端潮玩品牌，產品以“丑小鴨”故事為靈感，涵蓋盲盒、手辦、積木等品類，目標覆蓋全人群市場，強調獨特性和稀缺性。

2增田順一，游戲系列《寶可夢》的制作人。" 3位于日本東京都澀谷區，一個集時尚、文化、創新于一體的年輕人聚集地，是東京街頭文化的重要象征。