精心打造“文化品牌”

伴隨著新春的第一縷曙光，充滿希望和生機(jī)的2007年已經(jīng)來(lái)臨。新的一年，新的任務(wù)，發(fā)展和困難同在，機(jī)遇和挑戰(zhàn)并存。面對(duì)當(dāng)今雜志如林、競(jìng)爭(zhēng)嚴(yán)峻的態(tài)勢(shì)，我們只有以新的姿態(tài)、新的思路，把《文化交流》辦成一份內(nèi)涵豐富、雅俗共賞、清新活潑、圖文并茂的刊物，精心打造成傳播于海內(nèi)外的一個(gè)“文化符號(hào)”，和浙江文化大省的一個(gè)“文化品牌”，才能立于期刊雜志強(qiáng)者之林。

令人感到欣慰的是，在已經(jīng)過(guò)去的一年中，《文化交流》得到各方面的支持和鼓勵(lì)，受到眾多知音和廣大讀者的贊譽(yù)與關(guān)愛(ài)。真誠(chéng)的鼓勵(lì)，殷切的期望，猶如灑下的一束束陽(yáng)光，溫暖著我們的心，燃起我們新的動(dòng)力。

文化是綜合競(jìng)爭(zhēng)力的重要組成部分。《文化交流》是一本以文化和交流為宗旨的雜志，我們始終鐘情于文化，以傳播文化為己任，堅(jiān)持文化品位不動(dòng)搖，愿成為打造文化品牌的“馬前卒”；在架設(shè)傳統(tǒng)與現(xiàn)代、海內(nèi)與海外、東方與西方文化的橋梁中，成為“一石一木”；在浙江與海外的經(jīng)濟(jì)、文化、科技、教育、旅游等各項(xiàng)交流中，成為強(qiáng)勁的“助推器”。

“春風(fēng)又綠江南岸”。新的一年，無(wú)限美好，充滿希望。我們有信心、有決心把雜志辦得內(nèi)容更加厚實(shí)生動(dòng)，文風(fēng)更能吸引讀者，輻射面繼續(xù)擴(kuò)大，發(fā)行量不斷增加，努力打造成一張“文化品牌”，以獨(dú)特的視角，嶄新的版式，新穎的文風(fēng)，豐富的內(nèi)容，奉獻(xiàn)給長(zhǎng)期以來(lái)對(duì)雜志寄予厚望和真誠(chéng)支持的廣大讀者。

（本文作者系全國(guó)政協(xié)文史和學(xué)習(xí)委員會(huì)副主任、本刊社長(zhǎng)）

Create a Fine Cultural Brand

Liu Feng

As the first spring sunray shines， the promising and dynamic 2007 has arrived， bringing us both opportunities for new progress and challenges. With so many publications competing on the market， we must come up with new ideas and find a new way to turn Cultural Dialogue into a publication characterized by richer contents， greater originality and vigor， and nicer images and texts， which appeal more to both refined and popular tastes. We will do our best to turn the periodical into a fine cultural symbol that brings Chinese culture to our overseas readers and make it into a cultural brand for Zhejiang Province.

We are glad to see that Cultural Dialogue received， as always， support and encouragement from government leaders and departments concerned in the past year. We highly appreciate the support and praises from our readers all over the world. In the past year， sincere encouragement， earnest expectations and timely comments and suggestions were like sunshine that warmed our hearts and gave us new impetus to move forward.

Culture runs a long course. It is part of the overall strength for competition. This magazine aims to promote cultural dialogues. We will， as always， promote culture and take it upon ourselves to disseminate Chinese culture and introduce other cultures to our readers. We are happy to be the first-line cultural promoters. We are the building blocks for bridges that span tradition and modernity， China and the rest of the world， Western and Eastern cultures. We will do our best to promote exchanges between Zhejiang and the rest of the world in the fields of economy， culture， science and technology， education， and tourism.

In 2007， we will further enrich the contents of the magazine， make its style more attractive to readers， and reach out for more readers all over the world. To make a magazine a name brand， we need to maintain cultural integrity and resist the temptations of some fads. We wish to make the magazine something our readers enjoy reading and would like to recommend to other people. Moreover， we endeavor to make it into something worth keeping as a collector’s item. We will find some exclusive stories， and focus on celebrities， influential events， top artworks， and classic plays. We will refrain from repeating other people’s topics and stay away from stories that have been told in other media. All in all， to make a good magazine， we need to listen to our readers from all sides and learn from our colleagues; we need to go all out， learn from our own experiences， and make constant progress.

As the new year is beautiful， fresh， and promising， we are confident and determined to achieve our goal of building Cultural Dialogue into a cultural brand and do our best to promoting the harmonious society. We look forward to the contributions， support and help from leaders， people from all walks and our readers. And our Cultural Dialogues will speak for us.

(Mr. Liu Feng is vice director of the CPPCC Culture， History and Research Committee and director of Cultural Dialogue)