【摘要】 本文主要談論高考廣告類語篇閱讀的“三步法”,并結合具體的閱讀實例闡明如何將“三步法”運用于廣告類語篇之中去。
【關鍵詞】 廣告類 閱讀 三步法
英語廣告類語篇在高考閱讀考查中頻頻出現,在具體的閱讀中,我們可以采用“三步法”去閱讀和完成任務。
一、快速略讀。
快速掃描和瀏覽廣告的標題及語篇的首段,注意語篇中的黑體、斜體和大寫部分的內容,以便獲取主要信息,弄清其基本結構。
二、閱讀題干,明確考查意圖,定位考點。
仔細閱讀題干,弄清考查的類別與意圖,然后根據第一步快速略讀所獲取的文本結構與內容方面的信息去定位其一題目相對應的考查點位在語篇中的具體位置。
三、查讀確定答案。
查讀和考查信息點相關的內容,抓住關鍵詞語,結合文章的內容、結構和主題做出客觀的判斷,通過分析對比確定正確答案。
請看下面例文:
ESL Magazine is the leading magazine for ESL professionals reaching educators, program directors and principals in the USA and American English language teachers around the world. ESL magazine is a great way to promote your products or brand to this influential group of teachers.
For more information and a complete media pack, please contact out Advertising Sales Manager, Sophie Malone by e-mail: adverts@eslmag.com
Phone: 312-284-3756
Fax: 630-214-2888
Post: Sophie Malone
Modern English Publishing
211 E. Ontario St, Suite 1800 Chicago, IL 60611
If you are outside the US, you might find it more convenient to contact Sophie Malone at our UK office: by e-mail: adverts@eslmag.com
Phone: 44 (0)1536 747333
Fax: 44 (0)1536 746565
Modern English Publishing
32~34 Great Peter Street,
London, SW1P 2DB
If you are marketing to a global audience, you should know about or full range of magazines and journals for English language teachers around the world—these provide advertisers access to a global audience of influential teachers, program directors, principals, librarians and students.
We publish:
English Teaching Professional
The leading practical magazine for English Language teachers
Modern English Teachers
Established over 30 years, this is a respected independent journal for English language teaching
Modern English Digest
a graded reader magazine for young learners
Old English Digest
a graded reader magazine for elder learners
To find out about the advertising opportunities in any of our titles and for a full media kit, please contact our advertising sales manager, Sophie Malone (contact details above).
1. If you are Chinese, you can contact Sophie Malone at their UK office by the following EXCEPT _____.
A. e-mailB. fax C. letter D. telephone
2. If you are a young student, _____ is suitable for you.
A. Modern English Digest
B. Modern English Teacher
C. English Teaching Professional
D. Old English Digest
3. The best title for this passage would be “_____”.
A. ESL Magazine—the leading magazine
B. Advertising with ESL Magazine
C. How to book ESL magazine
D. Selling the Magazine
快速閱讀并了解這篇文章之后,我們便可以開始閱讀理解題干,判別考查的方式,根據題干定位所要考查的信息點在文章中所處的位置。
第1題所考查的是細節信息問題,所考查的信息點位于If you are outside the US到London, SW1P 2DB這部分,通過與選項的對照,我們很快會在這一部分找到三種聯系方式:e-mail, fax和telephone,從而我們便能很快做出判斷,B選項為正確的選項。
第2題所考查也是細節信息問題,所考查的信息點位于We publish: English Teaching Professional到Old English Digest a graded reader magazine for elder learners 這一部分。只要快速查讀到English language teachers, English language teaching, young learners, elders learners這四個信息點,通過對比,便能迅速確定A選項為正確選項。
第3題所考查的是對全文的整體把握和理解,通過對全文的瀏覽與分析,不難看出文章所介紹的是在ESL雜志上做廣告、推廣產品的問題,所以正確答案為B。
四、結束語
由上述的分析可見,無論從文章本身來看,還是從閱讀理解題目的設計來看,廣告類語篇的閱讀難度并不大,得分相對容易;但廣大考生應注意廣告文體的閱讀方法,力爭做到“穩、準、快”,以便在考試中贏得時間,奪得高分。
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[1] 劉津開.中學英語閱讀策略訓練[M]. 廣州:華南理工大學出版社, 2006.
[2] 中華人民共和國教育部.普通高中英語課程標準[M]. 北京:人民教育出版社, 2003.