流浪漢播天氣預報

In an effort to raise awareness about the homeless， those living on the streets are being recruited to read the weather forecast on TV in Europe.

Saatchi Saatchi Berlin set up the program called “Days of Hope，” in which homeless people deliver the weather forecast and discuss how it affects them while living on the streets.

“This is a very simple， but surprising， idea， which we are expecting to get a lot of attention， stimulate conversations around this important issue， and most important of all， increase donations，” John Pallant， Saatchi Saatchi’s regional creative director for EMEA， said.

Russia and Romania have already participated in the program， while Germany， Switzerland and Poland are expected to follow.

“Days of Hope” originated on the radio in Germany.

為了能引起人們對流浪漢的重視，歐洲一家電視臺請來流浪漢播報天氣預報。

薩奇柏林廣告公司做了一檔名叫“Days of Hope”的節目，節目中請來流浪漢播報天氣，并討論天氣對于他們這些露宿街頭的人會有什么影響。

“這是個簡單卻讓人驚訝的想法，我們希望能夠通過這種方式得到更多人的關注，并引發大家對這個重要問題的討論。最重要的是希望此舉能夠增加人們對流浪漢的捐款。”該公司的區域創意總監約翰·帕倫特說。

俄羅斯、羅馬尼亞已經參與這個節目，德國、瑞士、波蘭都有可能會加入。

“Days of Hope”這個節目源自德國一個廣播節目。

Vocabulary

recruit：招聘

stimulate：刺激；激勵

donation：捐贈

participate：參加

originate：起源于