2013年換了logo的知名公司

Did you notice that Facebook， Motorola， Procter Gamble， and Firefox all changed their logos in 2013？ Here are the 10 companies that changed their logos this year.

臉譜網、摩托羅拉、寶潔、火狐都在2013年換了logo，你注意到了嗎？下面就來盤點今年更換了logo的十家知名公司。

1. 20th Century Fox 20世紀?？怂?/p>

Up through May 2013， Rupert Murdoch kept his company named “20th Century Fox”. It has finally entered the 21st century.

直到2013年5月，魯伯特·默多克還是在沿用“20世紀福克斯”的公司名。現在，它終于進入21世紀了。

2. Billboard 公告牌

Billboard changed its logo from uppercase to lowercase.

美國公告牌音樂榜的logo從大寫字母變成了小寫字母。

3. Dow Jones 道瓊斯

The Dow Jones switched from the closely-knit lettering to this now. The words are further apart and more colorful.

道瓊斯的logo從原來很擠的字母排列變成了現在這樣?，F在這種logo的字母更加松散多彩。

4. Ernst Young 安永

On July 1， Ernst Young announced a logo change. The above logo is the old one， and below is the new one， in color.

7月1日，安永宣布更換logo。上面的是舊的logo，而下面的是新logo，彩色的。

5. Facebook 臉譜網

Facebook’s new and old logos are almost indistinguishable. On the left is the old one. And on the right is the new one. Now the “F” has no definitive bottom.

臉譜網的新舊logo看起來變化不大。左邊這個是舊的logo。右邊這個是新的logo?，F在的logo上字母“F”下沒有了明顯的底紋。

6. Firefox 火狐

Firefox underwent a subtle logo change. It’s virtually identical！ Although designer Sean Martell gave an in-depth explanation of the changes on his blog.

火狐微調了一下自己的logo。新舊logo看上去幾乎沒差別！雖然設計師肖恩·馬特爾還是在自己的博客中解釋了新logo的深層次內涵。

7. Harvard University Press 哈佛大學出版社

Harvard University Press’ old logo had a lot of pomp and circumstance. The new one is pretty minimalistic. It’s a series of lines （Although the white space in between does kind of form an “H”）.

哈佛大學出版社的舊logo中有很多華麗的裝飾和背景。新logo看上去就卡通多了，由一系列的豎線組成（盡管線條之間確實形成了字母“H”）。

8. Motorola 摩托羅拉

Motorola’s logo used to look like the one on the left. It was changed in June this year. In case you missed the familiar color scheme， the bottom line reminds you that it is a Google company. In the meantime， letters are also now in lowercase.

摩托羅拉公司的logo原來是像左邊這樣的。今年6月，摩托羅拉也換logo了。為了以防你想念那熟悉的彩色配色方案，還在底部加上了一行字，生怕你不知道摩托羅拉已經被谷歌收購了。同時，摩托羅拉的幾個字母也全換成了小寫字母。

9. Nivea 妮維雅

Nivea had used the left logo since 1925. But the image changed this year.

妮維雅從1925年起就開始用左邊這個logo了。但是今年卻改了logo。

10. Procter Gamble （PG） 寶潔公司

Procter Gamble used to be pretty simple. But in May， the company decided to reintroduce the sliver of the moon that had been in previous logos since the 1850s.

寶潔公司原本的logo很簡單。但是今年5月，寶潔公司決定，恢復使用在19世紀50年代就開始使用的銀色月亮的設計。

Vocabulary

uppercase：大寫字母的

lowercase：小寫字母的

closely-knit：緊密的，組織嚴密的

announce：宣布，訴說

indistinguishable：難區分的，不能分辨的

subtle：微妙的，敏感的

minimalistic：簡約的