CFO說(shuō)

Hays CFO，Paul Venables

As a highly cyclical business operating in 33 countries globally， the fast-moving global macro-economic environment was the biggest challenge we faced in 2015. My role， and that of our finance team， was to ensure that our management teams around the world have fast， accurate and thus useful trading， forward projections and economic data on which to base ongoing investment decisions， and that we exert special vigilance on the cash collectability of receivables in the more materially affected areas of our business.

英國(guó)最大上市獵頭公司Hays的CFO Paul Venables坦言，作為一個(gè)周期性強(qiáng)、業(yè)務(wù)遍布全球33個(gè)國(guó)家的公司，2015年面臨的最大挑戰(zhàn)是全球宏觀經(jīng)濟(jì)環(huán)境的快速變化。“我們財(cái)務(wù)團(tuán)隊(duì)的角色就是為全球管理團(tuán)隊(duì)提供快速、準(zhǔn)確、有用的交易、遠(yuǎn)期預(yù)測(cè)和經(jīng)濟(jì)數(shù)據(jù)，使他們能夠在這些數(shù)據(jù)的基礎(chǔ)上制定持續(xù)性的投資決策。與此同時(shí)，財(cái)務(wù)部門(mén)能夠據(jù)此對(duì)嚴(yán)重受災(zāi)地區(qū)的現(xiàn)金可收回性給予特別警惕?！?/p>

Intuit CFO，Neil Williams

Intuit CFO Neil Williams believes the best way to build a product customers want to use is to observe them in their natural habitat. "Whether we are watching someone at their kitchen table doing their tax return， or watching someone do payroll or taxes in their office， follow me home is a critical way we learn about how our platforms are used." Williams says. "That process of observing the customers provides us with deep customer immersion and has helped us focus on the things customers really like and appreciate， and not burden them with things you can do but nobody cares about，" Williams says.

以財(cái)務(wù)軟件為主的高科技公司Intuit CFO Neil William堅(jiān)信，要設(shè)計(jì)客戶想用的產(chǎn)品，最好的辦法是觀察客戶在自然狀態(tài)下的行為。公司創(chuàng)立之初就實(shí)施了“伴我回家”項(xiàng)目，“無(wú)論是觀察人們?cè)诓妥郎献黾{稅申報(bào)表，或是在他們的辦公室做工資或稅收表格，‘伴我回家都是了解客戶如何使用我們平臺(tái)的重要方法?！盬illiam解釋說(shuō)，“通過(guò)對(duì)客戶進(jìn)行觀察，可以深入了解客戶，并專注于客戶真正喜歡的產(chǎn)品，而不必將那些你自己能開(kāi)發(fā)但客戶不關(guān)心的產(chǎn)品成為他們的負(fù)擔(dān)。”

Marriott CFO，Carl Berquist

Marriott CFO Carl Berquist says his company's $12.2 billion acquisition of Starwood Hotels & Resorts Worldwide won't force the company into the high-yield debt market. "Similarly， financing the combined companies' cash-flow needs also shouldn't be a problem， given their reliance on franchisees and partners to operate most of their hotels and resorts." Berquist told that Marriott can get money at very attractive rates."

萬(wàn)豪國(guó)際（Marriott）酒店集團(tuán)CFO Carl Berquist談到公司對(duì)喜達(dá)屋酒店及度假村國(guó)際集團(tuán)的收購(gòu)時(shí)表示，這筆122億美元的收購(gòu)不會(huì)將公司帶入垃圾債券市場(chǎng)?！巴瑯?，由于合并后的公司對(duì)大部分酒店和度假村的經(jīng)銷商和合作伙伴非常信賴，因此對(duì)于現(xiàn)金流需求的融資也不會(huì)成為問(wèn)題。” Berquist表示，萬(wàn)豪能夠以非常有吸引力的利率獲得融資。