Talking about “designed in China” brands

【Abstract】： Design is the most powerful brand image of the performance of one of the weapons. Any kind of design is the core competitive power he is different from other features of the design concept， countries in the international image of the design should also be so. Was expounded from countries in the design of learning how to create \"national design\" brand impression， and gradually make the world to China design products or brand image is no longer \"made in China\".

【key words】： China design; Culture; Image; Experience; International design

Agree with the Olympic Games in 2008 and last year it was at the Beijing design general assembly and the world expo 2010 be held such a historical period， we can feel the Chinese government more and more aware of China in international image and status on the importance， and design is China's image of the most powerful performance one of weapons. But the present situation of Chinese design is what kind？ Our institute of a foreign teacher from Germany's Marty professor elias told us he taught in China in the course design experience make me very sincerely， students brought it to his see of the design work， he saw asked what is this style of the design， the student replied： \"this is the international design.\" Others want to see is the international design？ And the so-called international design in Chinese students in mind also but is the country copy point， that country copy point， finally a combination of so-called design. In free play imagination design thinking of the student also is such， besides the design of China's future？

How to learn about other countries and create your own design and brand experience？

In the United States from design such as human that， the body to big， line and lively， style hale as the characteristic， the tanks， war ships is also give a person with this kind of feeling. It reflects the image characteristics with the free publicity way of life and culture has the very big relations.

And look at France， emphasizes the role of culture and art. Back up 19 century to the beginning of the twentieth century new art movement， in the 1900 years of French Paris during the expo climax， with almost affect the whole Europe and， even spread to the United States. Later， the French design of elegant， fashionable and beautiful， romantic style recognized， at the same time， the French design also become the pronoun of fashionable romance. Whether in architecture or fashion， the design is can capture to France of spirit and temperament.

As the birthplace of the modern design， one of Germany's design style and thought for a long time for the world machinery， industrial products， plane design， architecture design， and other fields plays a profound influence. Germany design its meticulous logic properties that make no damage in the quality of under the premise of large scale production climbed to the top of the， grade but not make public， give a kind of simple， rigorous high temperament.

The design of boreal Europe is to give people the feeling is often contracted but not simple. Search the source， the aurora， the snow， ice， the forest， the peace of the natural feeling， is sending out mysterious， plain north Europe type of modern way of life. Again it's humanitarian design， function design method， the socialist traditional crafts with modern technology union， all of which the design of boreal Europe is give a person a kind of pure， wash practice， simple and clever temperament and strength， are also comes from the national synthesis image temperament. Nordic design especially in \"the most human\" famous furniture design， performance to form and decoration of the traditional value of moderation and the respect of natural material， the preference of the function and form of the unity， as well as to the praise highly of quality manual.

South Korea's characteristic mainly rely on Korean dramas to spread to Korean culture and South Korea image.. \"Dae jang geum\" such as when the TV series， this form of art audio-visual union， has spread widely， the technique of expression flexible， stimulating strong appeal， such as large characteristics， its spread the culture of South Korea， clothing， food， and other aspects of the efficacy far greater than the world to estimate. Especially in dress， the side of attention to show out the country traditional clothes， pay attention to create fashionable dress side to cater to the development of The Times.

Japanese design art often in a traditional Oriental ways of thinking and sensibility to the performance work content， and sometimes with the help of the distinctive national traditional visual symbol， for example， tea， and house kimono and traditional Chinese calligraphy， traditional painting and traditional folk custom with such as national aesthetic meaning graphics， with typical Japanese style shows in front of the world， show the decent， elegant， personality， outstanding and other countries image elements.

Reflection on how to build the \"designed in China\" national brand image

Seems to be more or less we can all of these countries the integral design of the image has a a clear concept. So \"China design\" to the world is what kind of idea？ I think the country is worth our China place of study. Learning is look， is understanding， after absorbing， and then combining with its own source of culture to local design， and gradually make the world to Chinese design product or brand impression is no longer \"made in China\".

The world by all sorts of different style of the combined into country， there is no denying that in a such information co-prosperity of the era of culture gradually fusion is a big trend， but you want to see and not being \"international design\"， but should is the basis of various countries' culture origin have different characteristics in design

Then the Chinese design should be how to do？ Five thousand years of cultural heritage， is our biggest advantage， and the most interested in it， and they want to see China design should "can reflect the culture is the design. To show itself to the world culture， keep their source is a hard truth. Second， why do we often think foreign import high quality is a good thing？ In fact， for many times， things are China's production， but because German brand， hanging a Japanese brand and the big sell. The reason for this is our consumption psychology have a high price is good things， actually foreign products in pricing include not only the price of the product， and contain now on the energy consumption of materials and waste in the future and how to make up for the cost of and protection. China has often ignore this， always price war. And they also have control in number， rather like the domestic mass production. Again， there should also be combined with actual situation in China， as a developing country， we can't let the consumption level is step up to a high quality of life， and so also will divide the domestic market and international market with the different design. Finally， the government should continue to pay attention to the development of China's design， the design of training from consciousness etc make efforts.

Closing remarks

Standing on the history of the height， standing in the international design environment， climaxing Chinese design brand！

Reference：

[1] The z en-Japan on the cultural features of design and author of "Wu Bin. Published in 2007-05-07 http：//www.dolcn.com design online time

[2] The stroll printing exhibition design taste Germany and author of \"： Liang Min Heidelberg. Published in the printing world\" the August issue in 2009