跟有趣的人一起飛

跟有趣的人一起飛

近日，南航打造、由粉絲自發(fā)參與的“南航e行粉絲航班”——廣州飛往蘭卡威CZ6047啟程。這也是國(guó)內(nèi)民航首個(gè)粉絲航班。

How fun is a “Fans' Flight”?

“Explore Langkawi with someone fun” was the theme of this trip. China Southern created an inclusive travel programme, which covered fl ight tickets, hotel rooms and many other special services. Once it was made available online, the 100 seats sold out in 24 hours.

One of the programme's highlights was its check-in platform, which was both social and customized. Passengers were allowed to view the social information of their copassengers and decide whom to sit with. Some passengers called themselves“amateur photographers”, while others said they were “foodies”. Many participants were so pleasantly surprised at this new service that they screenshot the web page and shared it on WeChat expressing how much they looked forward to the trip.

The plane interior was specially decorated and even the broadcast information for this fl ight was tailored for the event. The fl ight lasted for three hours and 40 minutes, and the fans were fully entertained during the whole process. A news conference was held, which announced the exclusive information of the recruiting of China Southern's future activity - “China Southern Airlines Global Travelers”.Fans were also given useful tips from travelers that have covered the globe.Meanwhile, they had the chance to win special presents by interacting with cabin attendants and the captain.

Social Platform for Co-Passengers

The “fans' fl ight” arrived at Langkawi on September 12th. Led by the tour guides,fans were then shown around the island. The whole trip was fi lmed by China

Southern Air Media's and streamed online live using Outlook Pie.

What's more, China Southern has also requested the fans' travelogues of this special trip. The invitation says: “Whoever is on this fl ight must be daring and keen to try out new things. There is much to explore on this island, and I am sure you will have a great time here. When the trip is over, feel free to upload your travelogue - it will be useful information to us.”

The “Fans' Flight” lays solid ground for China Southern's future programme - “Co-Passengers' Social Platform”. The changes made to the check-in page this time was merely water-testing for the social platform, which will enable passengers to locate their friends online more easily, or invite their friends to travel together.

粉絲航班多好玩？

“跟有趣的人一起去蘭卡威”——以此為主題，南航打包了廣州—蘭卡威機(jī)票、酒店以及粉絲航班的特別玩法，受到熱烈追捧。不到24小時(shí)，100個(gè)座位售罄。

為了增強(qiáng)粉絲航班的社交屬性，此航班率先推出社交選座，支持旅客在選擇客艙座位的時(shí)候查看同機(jī)人的社交信息，誰(shuí)攝影技術(shù)好，誰(shuí)是行走的美食專(zhuān)家，與誰(shuí)志趣相投，都可選擇與他同座，選座成功之后，大家紛紛截圖發(fā)朋友圈，大呼：“好玩！特別！對(duì)本次飛行充滿(mǎn)期待！”

粉絲航班的內(nèi)飾也會(huì)進(jìn)行特別布置、播報(bào)特別定制的廣播詞，3小時(shí)40分鐘的飛行過(guò)程中，粉絲們還見(jiàn)證特別的高空發(fā)布會(huì)，不僅有第四季度旅行達(dá)人系列招募活動(dòng)的獨(dú)家消息提前披露，還有各路旅行達(dá)人分享環(huán)游世界的好故事，跟空姐機(jī)長(zhǎng)近距離互動(dòng)，贏精美禮品。

同行人社交平臺(tái)

9月12日粉絲航班已抵達(dá)蘭卡威。抵達(dá)蘭卡威后，海島達(dá)人們將體驗(yàn)豐富的海島活動(dòng)，帶給觀眾360度體驗(yàn)蘭卡威的經(jīng)驗(yàn)，更有南航傳媒發(fā)現(xiàn)派全程跟拍直播。同時(shí)，南航也對(duì)粉絲們發(fā)出了收集攻略的邀請(qǐng)——“粉絲航班的旅客都是愿意嘗鮮、特別會(huì)玩的人，蘭卡威的玩法很多，相信他們肯定會(huì)玩得更嗨更有趣。行程結(jié)束之后，粉絲撰寫(xiě)的旅游體驗(yàn)也將作為我們下次推薦這個(gè)航線的依據(jù)。”

粉絲航班為南航未來(lái)打造的“同行人社交平臺(tái)”計(jì)劃奠定良好的基礎(chǔ)。這次的粉絲選座只是針對(duì)粉絲航線的小范圍試水，之后“同行人社交平臺(tái)”的推出將讓同行旅客在飛行開(kāi)始之前，不但能找到彼此，還能約伴出行。