JOURNEYMAN JIMMY CHOO

Text by Hunan Photos by Jeff

JOURNEYMAN JIMMY CHOO

Text by Hunan Photos by Jeff

Guangzhou, China.August, 2019.

This southern city in China is not strange for Professor Jimmy Choo, OBE.

On the contrary, it has become a frequent stop in recent years, since he has been regularly travelling to Guangzhou. And his original hometown Meixian County is just several hundreds kilometres away.

Both of the two places share the background of Lingnan culture that has deeply affected Choo since he was very young, as his father lived in Meixian County for several years before moving to Malaysia. Until now, Choo has insisted some traditional habits were inherited from his Cantonese family.

This time, together with the Ministry of Culture,Arts and Tourism of Malaysia, Choo came to Guangzhou to promote an offi cial guide book for tourism in Malaysia. He has been the Malaysian Tourism Ambassador since 2009.

Albeit Choo's busy schedule stops him sparing a pure period for tourism, he could manage to adjust his time for a quick “travel” among schedules.

“If time permits, usually I will arrive at the destination 3 days before. In the fi rst 2 days I will visit some cultural landmarks in that city, for instance,museums and libraries, to admire local culture and seek design inspiration.”

But this is not the case in Guangzhou. Instead of the identity of a tourist, he is more a lonely child who has been wandering in a strange land for quite a long time and afraid to go back home.

Choo is quite familiar with Guangzhou. He knows where to buy leather goods and accessories, and where to enjoy traditional Cantonese cuisine. But when mentioning Meixian County, he said regretfully that he has never been there, with a sense of disappointment in his words.

Nevertheless, it is obvious that Choo has been profoundly infl uenced by his hometown. Since he was very young, he was taught subconsciously by his family to be responsible, modest, honest and have gratitude for what he has, which has now become his motto since starting his career as a shoemaker.

George Town, Malaysia.1961.

Tracing his roots back to 1961, Choo was born in George Town, a coastal city in Malaysia.

It is here where he started to understand the difference between being a shoemaker and a designer and initiated his dream of being an internationally recognised icon and legendary shoe couturier.

George Town, or more exactly speaking, Malaysia,is famous for the coexistence of multiple cultures.The original culture of the area stemmed from indigenous tribes that inhabited it, along with the Malays who later moved there. Substantial infl uence exists from Chinese and Indian culture, dating back to when foreign trade began. Other infl uences include the Persian, Arabic, and British cultures.

The multi-cultural atmosphere helps Choo form a compatible attitude towards art and also a special aesthetic taste. He was encouraged to embrace cultural diversity and absorb various artistic knowledge all around from the very beginning of his artistic explorations.

Hence, Choo gradually found his own style of design: a combination of exquisiteness and pleasantness. He believed that a good pair of shoes should be fashionable and comfy with no more than a 4-inch heel. High heels are beautiful but not good for a woman's feet. However if you need to attend a formal event like a party or ceremony, you should respect that.

London, UK.2001.

It is undeniable that London is a special place for Choo, since he started his career and grew into a world famous shoes-designer here.

It was 1986 when an entrepreneurial Choo fi rst set up shop in London, following his graduation from Cordwainers Technical College, now part of the London College of Fashion. His ready-towear line was launched in 1996, and loyal celebrity fans such as the late Princess Diana, Madonna and Sarah Jessica Parker from Sex and the City propelled his rise to stardom. Several accolades followed, including an Order of the British Empire for his contribution to fashion, presented by Queen Elizabeth II in 2003.

Today, this sexy, glamorous brand that's wildly famous for its high heels and even higher price tags has nothing to do with him, except the name.He sold his shares in 2001 and launched a shop named Jimmy Choo Couture in London only for customer-tailored shoes.

Choo gradually shows his ambition to be the mentor for young and inspiring designers all over the world.

He accepts only several hundreds of orders and spends more time to seek and promote those not-well-known designers and their excellent works globally. In the near future he plans to start a workshop in Australia, exploring new outstanding designers as well allowing ordinary people to have the opportunity to make a pair of shoes.

Life is like a journey, and for Choo this is a new trip.

N=NIHAO

J=JIMMY CHOO

N: What kind of vacation do you prefer?

J:I'd love to travel to clean, beautiful and quiet places. Then I can enjoy the local culture and arts.The most important thing is that this place should be safe.

N: If you have a chance to recommend tourist sites to those who have never been to Malaysia,where will you choose?

J:Mabul Island. It's a quiet island with mountains,waters, and vast stretches of bird-of-paradise

fl owers. It has adequate tourist facilities, enabling

you to yacht and enjoy seafood.

N: Recently a direct flight between Guangzhou and Langkawi Island has been launched, how about your opinion?

J:I think this cooperation is really good. I like fl ights by China Southern Airlines. Their fl ights are on time,the service is good and food is good, too. I noticed that there was even a handsome young staff on the plane, and this made me feel more secure.

N：喜歡什么樣的度假方式？

J：地方一定要很干凈，漂亮，安靜，可以讓我去看看他們的文化、藝術。最重要的是那個地方一定要安全。

N：給沒有去過馬來西亞旅游的人推薦景點，你會推薦哪里？

J：馬布島（Mabul Island）。那是個很幽靜的海島，有山有水，那邊的天堂鳥很漂亮，而且那邊的旅游設施齊全，有游船帶你去外面玩，還有各種海鮮任你挑。

N：廣州開通直航往返蘭卡威的航班，你怎么看？

J：我覺得這種合作很好。南航的飛機基本上時間很準，服務也很好，機上餐飲也很合我胃口，我很喜歡。我注意到這次飛來廣州的航班上還有一個高大英俊的工作人員，讓我很有安全感。