數智賦能 重慶全域旅游高質量發展按下“加速鍵”

楊艷

在2020線上中國國際智能產業博覽會上，重慶市文化和旅游委推出以“數智文旅新融合，賦能全域新發展”為主題的重慶文旅虛擬展廳，集合10余家智慧旅游優秀企業與單位，攜手打造智慧文旅的“沉浸式”體驗，讓游客足不出戶便能暢享“山水之城，美麗之地”。

國家近年來高度重視智慧旅游的健康發展。如今，重慶已基本建成“智慧旅游”支撐體系，實現旅游產業鏈各環節與互聯網全面融合。

文旅“黑科技”齊聚智博會

2020線上智博會上，重慶旅游云、重慶旅次方等多家企業攜最新文旅技術應用首次亮相，為廣大觀眾開啟從“云”到“端”的豐富體驗。

重慶旅游云公司推出重慶文旅視頻云，整合重慶所有3A級景區主要出入口、景點畫面，實現對節假日高峰客流的監控，同時為重慶市、區、縣文旅委提供實時視頻畫面，為服務中心、指揮中心提供視頻共享服務。

眾多智慧文旅“黑科技”產品正使重慶的自然景觀與人文瑰寶煥發新的光彩。大足石刻研究院研發的大足石刻世界文化遺產監測預警系統，為世界石質文物保護提供了寶貴的“中國經驗”。利用博物館、文化足跡豐富的文物資源和“5G+AR”增強現實技術，對未展出、殘缺、褪色的文物進行數字渲染、還原，觀眾能看到文物展品背后更加豐富的文化內涵。

從揭示大熊貓前世今生的重慶自然博物館古熊貓修復項目，到重慶中國三峽博物館三維古文物修復，以及根據“松石間意”千年古琴開發的“高山流水”古琴科普微信小程序等，用情景再現的互動體驗方式，讓人感受到數智文旅融合正逐漸走近我們的生活。

“數智文旅+全域旅游”拉開文旅大幕的抓手

本屆智博會上，掌中科技“一部手機游武隆”、萬盛云上文旅館等眾多零接觸式智慧化旅游解決方案正在轉變旅游業傳統發展思維。

由重慶市文化和旅游委主導，重慶有線電視網絡股份有限公司建設運營的公共數字文化旅游服務云媒體平臺，通過跨領域、跨機構、跨終端方式整合全市文旅資源，形成了全市公共文化旅游資源數據庫。

虛擬展區5G版塊，重慶廣電英度傳媒有限責任公司研發的“AR看重慶”是國內首款將歷史影像與高新技術融合，采用增強現實技術構建視聽體驗的移動端產品。重慶有線電視網絡股份有限公司通過數智與旅游的深度融合，展出的“5G+智慧文旅”、融媒體影像互動地圖系統，進一步釋放數智文旅經濟能量。

智慧文旅帶動產品升級 游客開心又“省”心

重慶市制定了《2017—2022年智慧旅游建設行動計劃》和《重慶全域智慧旅游建設實施方案》。同時，《重慶市建設國際知名旅游目的地“十三五”規劃》明確提出，以“旅游+互聯網”為核心，推進旅游全產業鏈的數字化、便捷化、智能化。

通過建立智慧旅游管理體系、打造智慧旅游營銷系統、完善智慧旅游服務內容、創新智慧旅游產品，重慶市旅游業發展質量不斷提升。騰訊、阿里巴巴、攜程等互聯網企業和中興通訊、科大訊飛等相關科技企業大舉進軍重慶，在“旅游+互聯網”和智慧旅游領域持續發力。移動、聯通和電信三大電訊運營商則為旅游信息化發展提供數據資源供應服務等。

以科技互動為主，我們的旅行體驗感正在發生變化。重慶中國三峽博物館打造出國內首家基于云計算的智慧博物館;長江索道景區推出“VR超感體驗區”項目……各景區紛紛以科技充實自身，不斷用智慧化手段給游客提供一個更舒適便捷的游玩環境。

At the 2020 Smart China Expo Online， Chongqing Municipal Development Committee of Culture and Tourism launched a virtual exhibition hall for Chongqings cultural tourism themed "New Integration of Digital and Intelligent Cultural Tourism Empowers Holistic New Development"， garnered over 10 outstanding smart tourism enterprises and institutions， and jointly created an "immersive" experience of smart cultural tourism， so that visitors could enjoy the "A Land of Natural Beauty， a City with Cultural Appeal" at home.

China has attached great importance to the healthy development of smart tourism in recent years. Today， Chongqing has basically built a supporting system for "smart tourism"， realizing the full integration of all links in the tourism industry chain with the Internet.

"Black technologies" of cultural tourism gather at the Smart China Expo

At the 2020 Smart China Expo Online， Chongqing Travel Cloud， Chongqing Lvcifang and other companies made their debut with the latest cultural tourism technological applications， unveiling a rich experience from "cloud" to "end" for the audience.

Launched by Chongqing Tourism Cloud Company， Chongqing Cultural Tourism Video Cloud integrates the footages of main entrances， exits and attractions of all 3A-level scenic areas in Chongqing， realizes the monitoring of peak tourist flow during festivals and holidays， provides real-time video images for Development Committees of Culture and Tourism on the municipal， district， and county levels of Chongqing at the same time as well as renders video sharing services to service centers and commanding centers.

A multitude of smart cultural tourism "black technology" products refreshes Chongqing's natural landscape and cultural treasures with new brilliance. The Dazu Rock Carvings World Cultural Heritage Monitoring and Pre-Warning System developed by the Dazu Rock Carvings Research Institute offers valuable "Chinese experience" for the protection of world stone cultural relics. Leveraging museums， cultural relics resources rich in cultural footprints and "5G+AR" augmented reality technologies， it performs digital rendering and restoration of the unexhibited， incomplete， and faded cultural relics， so that the audience can see more diverse cultural connotations behind the cultural relics exhibits.

From the ancient panda restoration project of Chongqing Natural History Museum revealing the past and present of giant pandas， to the repair of three-dimensional ancient cultural relics at Chongqing China Three Gorges Museum， as well as the "High Mountain Flowing Water" WeChat mini program for zither education developed on the basis of ancient "Songshijianyi" zither， etc.， the interactive experience with reproduced scenes demonstrates integration of digital intelligent cultural tourism is gradually approaching our lives.

"Digital intelligent cultural tourism + holistic tourism" spurs cultural tourism

At this year's Smart China Expo， numerous zero-contact smart tourism solutions such as the "Tour around Wulong on your phone" by Palm Technology and Wansheng Cloud Cultural Tourism Pavilion are transforming the traditional thinking of the tourism industry.

Led by the Chongqing Municipal Development Committee of Culture and Tourism， the public digital cultural tourism service cloud media platform constructed and operated by Chongqing Cable TV Network Shareholding Co.， Ltd. forms the city's cultural and tourism resources database by integrating such resources via cross-field， cross-institution， and cross-terminal methods.

In the 5G section of the virtual exhibition area， "See Chongqing with AR" developed by Chongqing Broadcasting and Television Yingdu Media Co.， Ltd. is the first domestic mobile product that integrates historical images with high-tech and adopts augmented reality technology to build an audio-visual experience. Through the in-depth integration of digital intelligence and tourism， Chongqing Cable Television Network Co.， Ltd. exhibited "5G + Smart Cultural Tourism" and media convergence image interactive map system to further unleash the economic energy of digital intelligent cultural tourism.

Smart cultural tourism drives product to upgrade， delighting tourists and freeing them from worries

Chongqing has formulated the 2017-2022 Smart Tourism Construction Action Plan and Chongqing Holistic Smart Tourism Construction Implementation Plan. At the same time， Chongqing's Thirteenth Five-Year Plan for Construction an Internationally Well-known Tourist Destination clearly stated that with "tourism + Internet" as the core， the entire tourism industry chain will be driven to digital， convenient and intelligent directions.

By establishing a smart tourism management system， creating a smart tourism marketing system， improving smart tourism service contents， and innovating smart tourism products， the quality of Chongqing's tourism development has been continuously improved. Internet companies such as Tencent， Alibaba， and Ctrip， as well as related technology companies such as ZTE and iFlytek have made an inroad into Chongqing， and continued to exert influence in the field of "tourism + Internet" and smart tourism. The three major telecommunication operators of China Mobile， China Unicom and China Telecom provide data resource supply services for the development of tourism informatization.

Dominated by technological interaction， our sense of travel experience is also being transformed. The Chongqing China Three Gorges Museum has created the first smart museum based on cloud computing in China; the Yangtze River Cableway Scenic Area has launched the "VR Super Sense Experience Zone" project... Scenic areas are invariably enriching themselves with technology and continuously providing tourists with a more comfortable and convenient touring environment through intelligent means.