2022年全球展覽面積預計恢復至2019年的78%

近日，AMR咨詢公司發布的第十二版全球展覽報告預測，受新冠疫情為主的因素影響，2020年全球展覽行業總收入預計同比減少199億美元，降幅達到69%。2020年，全球所有會展市場都受到疫情沖擊，但程度哥各不相同。受損最小的很可能是中國，全年展會收入相比2019年下降50%，而受損最嚴重的當屬越南（下降94%）和新加坡（93%）。

報告指出，由于疫情多變，各展覽市場復蘇速度也各不相同，因此報告未對2021年展覽市場態勢進行預測。預計到2022年，中國作為復蘇較快的市場，展覽總面積將恢復至2019年的86%；英國、美國和墨西哥預計恢復至80%；德國預計恢復至79%；全球展覽總面積將恢復至78%。

Global exhibitions market to rebound to 78% of its 2019 size by 2022

The primary driver of revenue loss in 2020 is reduced volume sales. In many major markets， this has led to more than a 90% reduction in NSM sold in Q2 and Q3， states the 12th edition of Globex – the global exhibition organising market： assessment and outlook to 2022 – released by AMR International.

Whilst all exhibition markets will suffer a major hit in 2020 as a result of COVID-19， the decline will vary between markets. The least negatively impacted market is likely to be China， with 2020 exhibitions revenues 50% down compared with 2019， whereas the most negatively impacted are forecast to be Vietnam and Singapore （94% and 93% down from 2019 respectively）. China is expected to rebound the most， reaching 86% of its relative 2019 size by 2022； UK， US and Mexican exhibition markets are projected to rebound to c.80% of their 2019 size by 2022 and Germany will rebound to 79% of its 2019 size by 2022.