年底會議市場走向預判

受政策和疫情影響，十月份大多數會議、展覽活動按下暫停鍵，很多企業將11-12月這兩個月看做本年度最后的機會，一些原計劃在九月、十月舉辦的行業活動延期到年底舉辦；加上年底正是企業年會集中舉辦的時間，如果疫情沒有大規模爆發，最后兩個月可能會出現一波活動高潮，熱門城市和場館將出現檔期緊張的情況。同時，二十大的舉辦也被很多業內人士看做是政策調整的分水嶺，一旦政策出現利好調整，年底市場將成為MICE企業恢復元氣的重大機遇。但行業的不確定性風險依然存在，行業的發展形勢依然撲朔迷離。在當前這個特殊的時間節點上，會議企業如何看待年底市場的走向并為之做出相應的戰略部署？本期專題將通過對會議主承辦機構、會議場地、會議服務商及行業專家的采訪探究業界對年底會議市場的看法。

Forecast of MICE Market at the End

The pause button was pressed for most conventions and exhibitions in October due to the current policies， many enterprises have considered November and December these two months as the last chance of the year， some events originally scheduled to be held in September and October have been postponed until the end， the time when the annual meeting is busy， and a wave of peak of events is likely to come in the last two months， and the tight schedule for the event will take place in the key city and its venues if free from the massive outbreak of the pandemic. In the meantime， the convening of 20th CPC National Congress is also regarded as the watershed for the adjustment of policies by numbers of people in the industry， and it’s the major opportunity for MICE enterprises to get recovery in the market at the end of the year once the policy is adjusted. The uncertain risk， however， also exists in the industry and its development trend is still bewildering. During this very special moment， what do MICE enterprises think of the trend at the end of the year and how to make the corresponding strategic arrangements then？ On this edition， we’re going to interview with organizers， sponsors， venues， providers of events and industry experts to explore their comments on MICE market at the end of the year from the MICE industry.