緹娜
在推動經濟高質量發展、構建雙循環新發展格局的背景下,加快建設國際消費中心城市,擴大居民消費和推動消費升級,對促進國民經濟和社會發展具有長期性、戰略性的特殊意義,也是一座城市全面提升城市軟實力和國際影響力的重大機遇。
濟南加快建設國際消費中心城市的意義不言而喻。
2021年,盒馬鮮生濟南首店開業,市民嘗鮮“打卡”、人潮涌動購物的照片,又一次刷爆朋友圈。近年來,這樣的“火爆”場景,在濟南并不陌生。山東首個宜家家居2017年濟南開業,至今人氣不減;新生代頭部品牌連鎖企業便利蜂2019年入濟,并迅速擴張,成為引領“白領”消費的新潮流;2020年,全球連鎖便利店品牌7-ELEVEn進駐濟南,為泉城市民提供了更加國際化的購物體驗;還有山東首家山姆會員店、日本最大免稅店樂購仕(LAOX)全國首家跨境電商首店等知名品牌落戶濟南,引領新一輪的消費與時尚潮流。今年,濟南將引進品牌首店50家以上,使濟南成為國內外知名品牌的重要聚集地。
作為引領城市消費趨勢的風向標,也是創建國際消費中心城市的重要發力點,“首店經濟”反映出了一座城市的資源聚集能力、消費市場的敏銳度和成熟度,折射出營商環境的舒適度和開放度,毫無疑問已經成為挖掘消費潛力、激發市場熱情的利器。
而隨著濟南培育建設國際消費中心城市戰略的不斷加碼,商圈經濟、夜間經濟等新興消費熱點也蓬勃而生:特色文化街區的打造及“泉城夜宴”等項目的開發,不僅更好滿足人民日益增長的美好生活需要,也形成了新的消費經濟增長點;“泉城風尚”國際時裝等活動的舉辦讓古老的濟南,洋溢著潮流的味道,并把時尚文化轉化為消費升級和產業轉型的紐帶;華熙生物、璦爾博士、半畝花田、世紀開元、韓都衣舍等一批“濟南出品”的新消費品牌持續走紅,支撐著濟南培育建設國際消費中心城市的宏大目標……
“國際”是方向,“消費”是核心,隨著經濟結構的持續優化和實力的不斷提升,濟南正在向國際消費中心城市的目標大步前進。
No matter how advanced a city is, consumption is always the core of sustainable development. Especially in the international and domestic double cycle and post epidemic era, the rapid recovery of consumption boosts the economic situation of a city and becomes an important engine to boost economic growth. Therefore, national and local governments are actively promoting the construction of "international consumption center cities" recently. Different from the consumption cities under the traditional closed economy, international consumption center cities are global commercial cities with high concentration of consumption resources, remarkable consumption leading function, large scale of world consumers and great circulation and development vitality, which conforms to the continuous improvement of global material living standards and the rise of consumption society, and with the help of the power of economic globalization and information networking. Under the background of promoting high-quality economic development and building a new development pattern of double cycle, and accelerating the construction of international consumption center cities, expanding residents’ consumption and promoting consumption upgrading is of long-term and strategic significance to promoting national economic and social development.